How to Get to Your Point In 30 Seconds or Less
Speaker Biography <ul><li>Myles D. Miller  MBA, MCSE, PMP </li></ul><ul><li>Myles has over 20 years experience in the proj...
Topic Agenda <ul><li>30 Seconds is all you need </li></ul><ul><li>Know what you want </li></ul><ul><li>Do have the right p...
30 Seconds is all you need <ul><li>Heard or said any of these… </li></ul><ul><ul><li>“ If only they would get to the point...
30 Seconds is all you need <ul><li>Two reasons why… </li></ul><ul><ul><li>Time Constraints </li></ul></ul><ul><ul><li>Atte...
30 Seconds is all you need <ul><li>Time Constraints </li></ul><ul><ul><li>We all want it fast and now… </li></ul></ul><ul>...
30 Seconds is all you need <ul><li>Attention Span </li></ul><ul><ul><li>Our minds can only accept so much data in a steady...
30 Seconds is all you need <ul><li>When I say go I want you to stare at this object for the next 30 seconds… </li></ul>How...
30 Seconds is all you need <ul><li>I know what you are thinking… </li></ul><ul><ul><li>“ I can’t get my point across in 30...
Know what you want <ul><li>What’s your objective? </li></ul><ul><li>Remember Dorothy from  The Wizard of Oz,  she knew wha...
Know what you want <ul><li>The objective is…. </li></ul><ul><ul><li>The Goal </li></ul></ul><ul><ul><li>The Destination </...
Know what you want <ul><li>Objective examples: </li></ul><ul><ul><li>Employee wants a more important job in the company </...
Know what you want <ul><li>“ MIXED OBJECTIVE” </li></ul><ul><li>MARK –  I’ve been looking at ways  to improve our producti...
Know what you want <ul><li>“ Single Clear Cut Objective” </li></ul><ul><li>MARK –   I’ve been looking at ways    to improv...
Know what you want <ul><li>Finding your objective – Ask your self these questions… </li></ul><ul><li>Why am I going there?...
Know what you want – 30 Second Recap <ul><li>Every objective is your goal, purpose or destination. It is why you are there...
Do have the right person? <ul><li>Knowing your listener and what  they   want is the  Second Basic Principle  of the 30 se...
Do have the right person? <ul><li>To get your point across in 30 seconds or less… </li></ul><ul><ul><li>Determine your  ob...
Do have the right person? <ul><li>Know who you are talking to… </li></ul><ul><ul><li>Are they a workaholic? </li></ul></ul...
Do have the right person? <ul><li>Don’t shoot at your target in the dark… </li></ul><ul><li>ILLUMINATE YOUR TARGET!!! </li...
Do have the right person?– 30 Second Recap <ul><li>Go to the  right person , the person who can give you what you want </l...
Use the right approach <ul><li>Back to Dorothy and The Wizard of Oz </li></ul><ul><li>They all knew their objectives – Bra...
Use the right approach <ul><li>The  Third Basic Principle  of a 30-second message is a well-formulated  approach  </li></u...
Use the right approach <ul><li>Remembering your objective and listener… Ask these questions and answer them in single sent...
Use the right approach <ul><li>Objective and Approach are essential to each other and are interdependent </li></ul><ul><li...
Use the right approach <ul><li>As you  use clear cut objectives and right approaches you will get more excited about their...
Use the right approach <ul><li>Employee to boss </li></ul><ul><li>Objective: Wants promotion </li></ul><ul><li>Approach: A...
Use the right approach –  30 second recap <ul><li>The right approach is the single thought or sentence that will best lead...
Closing/Recap <ul><li>Review…  </li></ul><ul><li>The Three Basic Principles of the how a PM can get to their point in 30 s...
Check out these Resources <ul><li>“ How to Get Your Point Across in 30 Seconds or Less” – Milo O. Frank </li></ul><ul><li>...
Contact Information <ul><li>Myles Miller – SSI </li></ul><ul><ul><li>Email:  [email_address] </li></ul></ul><ul><ul><li>PH...
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Lead Up Session 30 Seconds Or Less

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How to get your point in 30 seconds or less.

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Lead Up Session 30 Seconds Or Less

  1. 1. How to Get to Your Point In 30 Seconds or Less
  2. 2. Speaker Biography <ul><li>Myles D. Miller MBA, MCSE, PMP </li></ul><ul><li>Myles has over 20 years experience in the project management field, across multiple industries including retail, defense, state and federal government and most recently hospitality. During his varied career, he has led projects ranging in budgetary size from $100K to $500M. His team leadership has impacted national and international companies and governments. </li></ul>
  3. 3. Topic Agenda <ul><li>30 Seconds is all you need </li></ul><ul><li>Know what you want </li></ul><ul><li>Do have the right person? </li></ul><ul><li>Use the right approach </li></ul><ul><li>Closing/Recap </li></ul>
  4. 4. 30 Seconds is all you need <ul><li>Heard or said any of these… </li></ul><ul><ul><li>“ If only they would get to the point.” </li></ul></ul><ul><ul><li>“ I can’t see them today, I haven’t got the time.” </li></ul></ul><ul><ul><li>“ Don’t answer the phone. It might be ____. They talk forever.” </li></ul></ul><ul><ul><li>“ He talked for an hour and I don’t know what he said” </li></ul></ul><ul><ul><li>SOUND FAMILIAR…… </li></ul></ul>
  5. 5. 30 Seconds is all you need <ul><li>Two reasons why… </li></ul><ul><ul><li>Time Constraints </li></ul></ul><ul><ul><li>Attention Span </li></ul></ul>
  6. 6. 30 Seconds is all you need <ul><li>Time Constraints </li></ul><ul><ul><li>We all want it fast and now… </li></ul></ul><ul><ul><ul><li>Fast Food </li></ul></ul></ul><ul><ul><ul><li>Fast Cars </li></ul></ul></ul><ul><ul><ul><li>Fast Deals </li></ul></ul></ul><ul><ul><ul><li>Microwave meals </li></ul></ul></ul><ul><ul><ul><li>“ Give me the bullet” </li></ul></ul></ul><ul><ul><ul><li>“ Lost time is never found again” – Ben Franklin </li></ul></ul></ul><ul><ul><ul><li>“ The hour of years ago is the 30 seconds of today” – Milo Frank </li></ul></ul></ul>
  7. 7. 30 Seconds is all you need <ul><li>Attention Span </li></ul><ul><ul><li>Our minds can only accept so much data in a steady flow. </li></ul></ul><ul><ul><li>Our minds wander to thoughts of money, sex, other good things in life </li></ul></ul><ul><ul><li>The attention span </li></ul></ul><ul><ul><li>of the average individual is </li></ul></ul><ul><ul><li>30 seconds !!! </li></ul></ul>
  8. 8. 30 Seconds is all you need <ul><li>When I say go I want you to stare at this object for the next 30 seconds… </li></ul>How did you do? Were you distracted by other things or people in the room? Did your mind wander to thoughts about something other than the object? Was your attention span less than 30 seconds? See why this time makes sense?
  9. 9. 30 Seconds is all you need <ul><li>I know what you are thinking… </li></ul><ul><ul><li>“ I can’t get my point across in 30 seconds” </li></ul></ul><ul><li>Remember this…TV and Radio advertisers do it all the time. </li></ul><ul><li>So why not you? </li></ul>
  10. 10. Know what you want <ul><li>What’s your objective? </li></ul><ul><li>Remember Dorothy from The Wizard of Oz, she knew what she wanted, to get back to Kansas. </li></ul>First Basic Principle – Your 30 second message must have a clear-cut objective
  11. 11. Know what you want <ul><li>The objective is…. </li></ul><ul><ul><li>The Goal </li></ul></ul><ul><ul><li>The Destination </li></ul></ul><ul><ul><li>The Purpose </li></ul></ul><ul><ul><li>The End Game </li></ul></ul><ul><ul><li>The Target </li></ul></ul>
  12. 12. Know what you want <ul><li>Objective examples: </li></ul><ul><ul><li>Employee wants a more important job in the company </li></ul></ul><ul><ul><li>You want to take a vacation </li></ul></ul><ul><ul><li>You need to ask for more money for your project </li></ul></ul><ul><ul><li>You need more team members to complete your efforts </li></ul></ul><ul><li>Your client wants to spend less for the service they require </li></ul><ul><li>You want to sell an idea or concept to upper management </li></ul><ul><li>You want to increase productivity in your project team </li></ul><ul><li>You want to introduce new project standards </li></ul>
  13. 13. Know what you want <ul><li>“ MIXED OBJECTIVE” </li></ul><ul><li>MARK – I’ve been looking at ways to improve our productivity </li></ul><ul><li>VP – Good. What are your recommendations? </li></ul><ul><li>MARK – Well, we could speed up our operation with a new X100 computer. </li></ul><ul><li>VP – But that might take us over our budget. Is there an alternative? </li></ul><ul><li>MARK – Yes. We could hire another secretary. That would work. </li></ul><ul><li>VP – Which do you prefer? </li></ul><ul><li>MARK – I’m not sure. Maybe we should also think about an assistant – a grade above a secretary </li></ul><ul><li>VP – That’s possible too. What are the comparative costs? </li></ul><ul><li>MARK – I don’t know. Let me put some figures together and get back to you. </li></ul><ul><li>A week passes and until Mark gets his figures together and goes back to the VP it is too late. The funds have been allocated elsewhere. Mark’s needs have been lost and his impression with his boss has been affected as well. </li></ul>
  14. 14. Know what you want <ul><li>“ Single Clear Cut Objective” </li></ul><ul><li>MARK – I’ve been looking at ways to improve our productivity </li></ul><ul><li>VP – Good. What are your recommendations? </li></ul><ul><li>MARK – Well, we could speed up our operation with a new X100 computer. The rental costs are high, but it would save time and money in the long run and pay for itself in eighteen months. Here are the figures. </li></ul><ul><li>VP – Is there a less expensive alternative? </li></ul><ul><li>MARK – Yes. We could hire another secretary, or an assistant. But I don’t think the end results would be the same. This is a breakdown of the comparative costs. </li></ul><ul><li>VP – You prefer the computer, don’t you? </li></ul><ul><li>MARK – I do. And the manufacturer will set up the program and train us in its operation at no extra cost. </li></ul><ul><li>VP – Good. I’ll present your figures at the next budget meeting and we’ll see what we can do. </li></ul>
  15. 15. Know what you want <ul><li>Finding your objective – Ask your self these questions… </li></ul><ul><li>Why am I going there? </li></ul><ul><li>What do I want to achieve? </li></ul><ul><li>Why do I want to have that conversation? </li></ul><ul><li>Why do I want to write the letter/email </li></ul><ul><li>Why do I want to meet with this person? </li></ul><ul><li>Why do I want to address this meeting? </li></ul>
  16. 16. Know what you want – 30 Second Recap <ul><li>Every objective is your goal, purpose or destination. It is why you are there. </li></ul><ul><li>You can have only one objective </li></ul><ul><li>You do not have to state your objective except to yourself </li></ul><ul><li>The First Basic Principle is to have a single clear cut objective </li></ul>
  17. 17. Do have the right person? <ul><li>Knowing your listener and what they want is the Second Basic Principle of the 30 second message. </li></ul><ul><li>Once you have determined what your objective is, always ascertain who can give you what you want. </li></ul><ul><li>Go to the person who can get it done! </li></ul>
  18. 18. Do have the right person? <ul><li>To get your point across in 30 seconds or less… </li></ul><ul><ul><li>Determine your objective </li></ul></ul><ul><ul><li>Determine the right person/group who can give you what you want </li></ul></ul><ul><ul><li>Most important… Know what the person/group is going to want from you </li></ul></ul>
  19. 19. Do have the right person? <ul><li>Know who you are talking to… </li></ul><ul><ul><li>Are they a workaholic? </li></ul></ul><ul><ul><li>Do they have confidence and like people with confidence? </li></ul></ul><ul><ul><li>Do they like ambitious people? </li></ul></ul><ul><ul><li>Are they a people or process person? </li></ul></ul><ul><ul><li>Are they dreamer or facts and figures person? </li></ul></ul><ul><ul><li>Do they like long detail or brief bullets? </li></ul></ul>
  20. 20. Do have the right person? <ul><li>Don’t shoot at your target in the dark… </li></ul><ul><li>ILLUMINATE YOUR TARGET!!! </li></ul><ul><li>Know where to AIM </li></ul><ul><li>Know what you want to HIT </li></ul><ul><li>Both are essential as you prepare for the delivery of the 30 second message. </li></ul>
  21. 21. Do have the right person?– 30 Second Recap <ul><li>Go to the right person , the person who can give you what you want </li></ul><ul><li>Know as many facts about the person/group you will be talking to </li></ul><ul><li>Identify with your listener </li></ul><ul><li>Knowing your listeners and what they want is the Second Basic Principle of the 30 second message </li></ul>
  22. 22. Use the right approach <ul><li>Back to Dorothy and The Wizard of Oz </li></ul><ul><li>They all knew their objectives – Brain, Heart, Courage, Back to Kansas. </li></ul><ul><li>They knew who to see to get what they wanted – The Wizard </li></ul><ul><li>They needed an approach </li></ul><ul><li>THE YELLOW </li></ul><ul><li>BRICK ROAD </li></ul>
  23. 23. Use the right approach <ul><li>The Third Basic Principle of a 30-second message is a well-formulated approach </li></ul><ul><li>The right approach is the single thought or sentence that will lead you to your objective. </li></ul><ul><li>Also known as a premise, concept, driving force, strategy, game plan or theme </li></ul>
  24. 24. Use the right approach <ul><li>Remembering your objective and listener… Ask these questions and answer them in single sentences (If the answer is the same to two more questions, then you have the right approach) </li></ul><ul><ul><li>What am I talking about? </li></ul></ul><ul><ul><li>What’s the basis of my game plan? </li></ul></ul><ul><ul><li>What’s the heart of what I want to say? </li></ul></ul><ul><ul><li>What is the single best statement that will lead me to what I want? </li></ul></ul><ul><ul><li>Can I comfortably build a case around this statement? </li></ul></ul><ul><ul><li>What other vital statements will fit within or relate to this one? </li></ul></ul><ul><ul><li>Will this relate to the needs and interests of my listener? </li></ul></ul>
  25. 25. Use the right approach <ul><li>Objective and Approach are essential to each other and are interdependent </li></ul><ul><li>Here’s an example of an approach with no objective… </li></ul><ul><li>You are leaving in the morning . You are either going by helicopter, camel or roller skates, but you don’t know where you are going. </li></ul><ul><li>Ridiculous, right!!! </li></ul><ul><li>The right approach without an objective is useless. </li></ul>
  26. 26. Use the right approach <ul><li>As you use clear cut objectives and right approaches you will get more excited about their power </li></ul><ul><li>Here are some examples… </li></ul>
  27. 27. Use the right approach <ul><li>Employee to boss </li></ul><ul><li>Objective: Wants promotion </li></ul><ul><li>Approach: A company must develop leaders to survive </li></ul><ul><li>Boss to employee </li></ul><ul><li>Objective: To keep employee without giving them a raise </li></ul><ul><li>Approach: Everything in its time </li></ul><ul><li>Customer to Salesperson </li></ul><ul><li>Objective: To get the best buy </li></ul><ul><li>Approach: I like your product, but I am on a tight budget </li></ul><ul><li>Salesperson to Customer </li></ul><ul><li>Objective: To sell diamonds earrings to the customer for his wife’s anniversary </li></ul><ul><li>Approach: What better way to show you love her? </li></ul>
  28. 28. Use the right approach – 30 second recap <ul><li>The right approach is the single thought or sentence that will best lead to your objective </li></ul><ul><li>The right approach will take into consideration the needs and interests of the listener </li></ul><ul><li>The right approach will give you focus and always keep you on track toward achieving your objective. </li></ul>
  29. 29. Closing/Recap <ul><li>Review… </li></ul><ul><li>The Three Basic Principles of the how a PM can get to their point in 30 seconds or less: </li></ul><ul><ul><li>Know what you want: </li></ul></ul><ul><ul><li>OBJECTIVE </li></ul></ul><ul><ul><li>Know who can give it to you: </li></ul></ul><ul><ul><li>RIGHT PERSON </li></ul></ul><ul><ul><li>Know how to get it: </li></ul></ul><ul><ul><li>RIGHT APPROACH </li></ul></ul>
  30. 30. Check out these Resources <ul><li>“ How to Get Your Point Across in 30 Seconds or Less” – Milo O. Frank </li></ul><ul><li>Get Motivated Event – June 17, 2009 </li></ul><ul><ul><li>Wachovia Center, Philadelphia, PA </li></ul></ul><ul><ul><li>Speakers include: Zig Ziglar, Gen. Colin Powell, Donovan McNabb, Steve Forbes, Rudy Giuliani, Charlie Manuel, Cole Hamels </li></ul></ul><ul><li>www.simpletruths.com </li></ul><ul><li>www.mindperk.com </li></ul>
  31. 31. Contact Information <ul><li>Myles Miller – SSI </li></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>PH# 717-329-7073 </li></ul></ul><ul><li>Tom Mattus – SSI </li></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>PH# 877-390-3057 </li></ul></ul>

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