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Understand the emerging consumer
Page 1




© 2012 by Millennial Branding, LLC. All rights reserved. No part of this document or
the related files may be reproduced or transmitted in any form, by any means
(electronic, photocopying, recording, or otherwise) without the prior written
permission of the publisher.

Copyright holder is licensing this under the Creative Commons License, Attribution
3.0.
Creativecommons.org/licenses/by/3.0/us/




Please feel free to post this on your blog or email it to whomever
you believe would benefit from reading it. Thank you!
70% of Gen-Y surveyed by
Edelman Digital claimed that
they stick with brands they’ve
become accustomed to.
30% of adults, ages 25 to
34, are living with their folks
and of those 78% said they’re
happy with it, according to
Pew Research.
59% of Gen-Y consumers
prefer a gasoline-electric hybrid
to any other type of car or truck,
according to Deloitte.
92% of Gen-Y reject profit as
the sole measure of success.
Over 50% of Millennials believe
that the purpose of business is
primarily innovation and societal
development, says Deloitte.
50% of Gen-Y say that
practical decisions drive choice
of retailers. This number
increases to 80% for Baby
Boomers, reports Brodeur
Partners.
37% of Gen-Y expect to start
saving for retirement before the
age of 25. 49% say that
retirement benefits are a very
important factor in their job
choices, according to Diversified
Investment Advisors.
64 Million Skilled workers
will be able to retire by the end
of this decade, leaving a gaping
hole in the workforce that will
need to be filled by Gen-Y.
- The Conference Board
70% of older employees are
dismissive of younger workers
abilities. And nearly 50% of
employers say that younger
employees are dismissive of the
abilities of their older co-workers,
reports Lee Hecht Harrison.
51% of Gen-Y believe you
should only have to prove
yourself in an entry level position
for 1-2 years, reports PC World
and Yahoo! Hotjobs.
29% of Gen-Y have used a
social networking site while
eating and drinking, reports The
Hartman Group and Publicis
Consultants.
Page 13




   Millennial Branding is a Gen-Y research and
    management consulting firm. Millennial
    Branding helps companies attract, retain and
    grow their young talent for organizational
    success. We work with companies to help
    them understand the emerging Gen-Y
    worker and consumer through research,
    training and advisory services.

   As representatives of Gen-Y and advisors to
    management, our goal is to bring both
    together for the advancement of your
    company.

   If you want an edge in the marketplace,
    Millennial Branding can navigate YOU to
    future success!
Page 14
Visit our website at MillennialBranding.com.

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Top 10 Gen-Y Stats Marketers Need to Know

  • 2. Page 1 © 2012 by Millennial Branding, LLC. All rights reserved. No part of this document or the related files may be reproduced or transmitted in any form, by any means (electronic, photocopying, recording, or otherwise) without the prior written permission of the publisher. Copyright holder is licensing this under the Creative Commons License, Attribution 3.0. Creativecommons.org/licenses/by/3.0/us/ Please feel free to post this on your blog or email it to whomever you believe would benefit from reading it. Thank you!
  • 3. 70% of Gen-Y surveyed by Edelman Digital claimed that they stick with brands they’ve become accustomed to.
  • 4. 30% of adults, ages 25 to 34, are living with their folks and of those 78% said they’re happy with it, according to Pew Research.
  • 5. 59% of Gen-Y consumers prefer a gasoline-electric hybrid to any other type of car or truck, according to Deloitte.
  • 6. 92% of Gen-Y reject profit as the sole measure of success. Over 50% of Millennials believe that the purpose of business is primarily innovation and societal development, says Deloitte.
  • 7. 50% of Gen-Y say that practical decisions drive choice of retailers. This number increases to 80% for Baby Boomers, reports Brodeur Partners.
  • 8. 37% of Gen-Y expect to start saving for retirement before the age of 25. 49% say that retirement benefits are a very important factor in their job choices, according to Diversified Investment Advisors.
  • 9. 64 Million Skilled workers will be able to retire by the end of this decade, leaving a gaping hole in the workforce that will need to be filled by Gen-Y. - The Conference Board
  • 10. 70% of older employees are dismissive of younger workers abilities. And nearly 50% of employers say that younger employees are dismissive of the abilities of their older co-workers, reports Lee Hecht Harrison.
  • 11. 51% of Gen-Y believe you should only have to prove yourself in an entry level position for 1-2 years, reports PC World and Yahoo! Hotjobs.
  • 12. 29% of Gen-Y have used a social networking site while eating and drinking, reports The Hartman Group and Publicis Consultants.
  • 13. Page 13  Millennial Branding is a Gen-Y research and management consulting firm. Millennial Branding helps companies attract, retain and grow their young talent for organizational success. We work with companies to help them understand the emerging Gen-Y worker and consumer through research, training and advisory services.  As representatives of Gen-Y and advisors to management, our goal is to bring both together for the advancement of your company.  If you want an edge in the marketplace, Millennial Branding can navigate YOU to future success!
  • 15. Visit our website at MillennialBranding.com.