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GETTING THE X FACTOR
        MATT MILLAR, SEPTEMBER 2011
4
ONLINE TAP TO CLAP IN SYNC WITH SHOW
EMBEDDABLE INTO BROADCASTER SHOW WEBSITE & TWITTER
    VIRAL DISTRIBUTION VIA FACEBOOK AND TWITTER
20 MILLION VIEWERS
DESIGN GOAL 1,000,000 ACTIVE VIEWERS
 OVER A 60 MINUTE SHOW. WITH ACTS ON STAGE
 FOR 5 MINUTE SEGMENTS.

 EQUIVALENT TO 260BN REQUESTS/MONTH
BUT JUST ON SATURDAY AND SUNDAY NIGHTS
Where does
                        260 Billion
                       requests fit?




SOURCE: HTTP://WWW.GOOGLE.COM/ADPLANNER/STATIC/TOP1000/#
LARGE NUMBERS OF SERVERS FOR SHORT PERIODS OF
TIME

SCALE IN SECONDS NOT HOURS
FLEXIBILITY IN CHOICE
LOW COST
TV TRAFFIC ARRIVES FAST
AMAZON ELASTIC COMPUTE CLOUD (AMAZON
EC2) INSTANCES FOR PROXY, CACHE, WEB, WRITE
DB
AMAZON RELATIONAL DATABASE SERVICE (AMAZON
RDS) FOR OUR MYSQL SERVERS
AMAZON CLOUDFRONT FOR CDN DISTRIBUTION
AMAZON CLOUDWATCH METRICS (ALONG WITH OUR
OWN MONITORING SOLUTION)
app.livetalkback.com                   cdn.livetalkback.com
                                                                                            10
Control plane
                       HAProxy               HAProxy                     CloudFront
                                                                                           nodes


    Chef

                      Webserver             Webserver                                       100+
                                                                                           nodes
                       Django                Django
                       Ubuntu                Ubuntu
   Zabbix




                Memcached          Cassandra
                 Memcached          Cassandra          RDS Master            S3
QUESTIONS?
MILLARM@LIVETALKBACK.COM
                @MILLARM

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Aws startup pitch 260911 02

  • 1. GETTING THE X FACTOR MATT MILLAR, SEPTEMBER 2011
  • 2.
  • 3.
  • 4. 4
  • 5. ONLINE TAP TO CLAP IN SYNC WITH SHOW EMBEDDABLE INTO BROADCASTER SHOW WEBSITE & TWITTER VIRAL DISTRIBUTION VIA FACEBOOK AND TWITTER
  • 6. 20 MILLION VIEWERS DESIGN GOAL 1,000,000 ACTIVE VIEWERS OVER A 60 MINUTE SHOW. WITH ACTS ON STAGE FOR 5 MINUTE SEGMENTS. EQUIVALENT TO 260BN REQUESTS/MONTH BUT JUST ON SATURDAY AND SUNDAY NIGHTS
  • 7. Where does 260 Billion requests fit? SOURCE: HTTP://WWW.GOOGLE.COM/ADPLANNER/STATIC/TOP1000/#
  • 8. LARGE NUMBERS OF SERVERS FOR SHORT PERIODS OF TIME SCALE IN SECONDS NOT HOURS FLEXIBILITY IN CHOICE LOW COST
  • 10. AMAZON ELASTIC COMPUTE CLOUD (AMAZON EC2) INSTANCES FOR PROXY, CACHE, WEB, WRITE DB AMAZON RELATIONAL DATABASE SERVICE (AMAZON RDS) FOR OUR MYSQL SERVERS AMAZON CLOUDFRONT FOR CDN DISTRIBUTION AMAZON CLOUDWATCH METRICS (ALONG WITH OUR OWN MONITORING SOLUTION)
  • 11. app.livetalkback.com cdn.livetalkback.com 10 Control plane HAProxy HAProxy CloudFront nodes Chef Webserver Webserver 100+ nodes Django Django Ubuntu Ubuntu Zabbix Memcached Cassandra Memcached Cassandra RDS Master S3

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