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3 Google Tools to Boost Your Business Marketing


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Miles Technologies presented this webinar about 3 tools available through Google that can help businesses track and evaluate their online marketing efforts.

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3 Google Tools to Boost Your Business Marketing

  1. 1. 3 Google Tools To Boost Your Business Marketing Efforts - that won’t cost you a penny!<br />Presented by Miles Technologies<br />July 13, 2011<br />
  2. 2. 1. Google Analytics<br />What is it?<br />Google Analytics is a free tool that shows you how people found and interacted with your website.<br />
  3. 3. Google Analytics - Why is it helpful? <br />With the information provided by Google Analytics, you can track your website traffic to gain valuable insight into how to enhance visitor experience in order to increase conversions and improve your website’s profitability. <br />
  4. 4. Insights for use: Creating an account<br />Go to<br />
  5. 5. Creating an account (continued)<br />Add a profile for your website by selecting “add a profile for a new domain” and entering your URL.<br />
  6. 6. Insights for use: Implementing code<br />Copy the analytics code that is generated and have your web developers add it to every page on your site before the closing </head> tag.<br />Tip: Save the copied code to a notepad file that can be easily provided to your web developers.<br />
  7. 7. Implementing code (continued)<br />Check to verify that the code is functioning properly by logging into your Analytics Account.<br />If the code has been properly implemented, then your data is being tracked and you will see a green check mark when you login to the account.<br />
  8. 8. Insights for use: Analyzing data<br />The Traffic Dashboard<br />
  9. 9. Analyzing data (continued)<br />Comparing multiple time periods<br />
  10. 10. Analyzing data (continued)<br />Traffic Sources Overview<br />
  11. 11. Analyzing data (continued)<br />Referral Sources<br />
  12. 12. Analyzing data (continued)<br />Keywords<br />
  13. 13. Analyzing data (continued)<br />Keywords (paid vs. unpaid)<br />
  14. 14. Analyzing data (continued)<br />Visitors: New vs. Returning<br />
  15. 15. Analyzing data (continued)<br />Visitors: Locations<br />
  16. 16. Analyzing data (continued)<br />Visitors: Location breakdown by state<br />
  17. 17. 2. Google URL Builder<br />What is it?<br />The Google URL Builder is a free tool that works with Google Analytics by allowing you to quickly and easily create custom URLs for tracking the results of marketing campaigns.<br />
  18. 18. Google URL Builder<br />Where can I find it?<br />Search for it in the Google Analytics Support Center:<br />Or, do a Google search for “URL Builder”:<br />
  19. 19. Google URL Builder – Why Is It Helpful? <br />Track Effectiveness Of Marketing Campaigns:<br />Create unique tracking URLs for:<br /><ul><li>Email Blasts
  20. 20. Newsletters
  21. 21. Banner Ads
  22. 22. Data Feeds for Comparison Shopping Engines
  23. 23. And More</li></ul> Once you create the URL, visits will show up accordingly in Analytics. These easily identifiable visits will help you to calculate the return on marketing efforts in order to make intelligent decisions for the future. <br />
  24. 24. Insights for use: Creating URLs<br />
  25. 25. Creating URLs (continued)<br />
  26. 26. Creating URLs (continued)<br /><br />
  27. 27. Creating URLs (Continued)<br />
  28. 28. Insights for use: Tracking performance<br />Login to your Google Analytics account to track performance.<br />
  29. 29. Tracking performance (continued)<br />
  30. 30. 3. Google Alerts<br />What are they?<br />Google Alerts are email updates that alert you when a specific phrase is indexed by Google. <br />
  31. 31. Google Alerts<br />!<br />Why are they helpful?<br />Monitor your online reputation<br />Stay up to date on industry news<br />Keep current on competitors<br />
  32. 32. Insights for use: Setting up alerts<br />Go to<br />
  33. 33. Setting up alerts (continued)<br />
  34. 34. Setting up alerts (continued)<br />
  35. 35. Setting up alerts (continued)<br />
  36. 36. Setting up alerts (continued)<br />
  37. 37. Insights for use: Monitoring results<br />
  38. 38. Monitoring results (continued)<br />
  39. 39. Monitoring results (continued)<br />
  40. 40. Thank you for joining us!<br />Questions about today’s presentation?<br />Need help implementing these & other tools?<br />Interested in a free SEO Evaluation?<br />Contact Us!<br /><br />800-496-8001<br />Courtney Gager: Lead Online Marketing & PR Specialist<br /><br />