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Slideshare apm le marche des vins et spiritueux au canada 2019 (1)

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Slideshare apm le marche des vins et spiritueux au canada 2019 (1)

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Slideshare apm le marche des vins et spiritueux au canada 2019 (1)

  1. 1. ANALYSE ET POTENTIEL DE MARCHÉ LE MARCHÉ DES VINS ET SPIRITUEUX AU CANADA OCTOBRE 2019 Auteur : Bureau Business France de Toronto Rédacteur : Anaïs GASSIOLLE WWW.BUSINESSFRANCE.FR
  2. 2. SOMMAIRE 1. RÉSUMÉ 6 2. INTRODUCTION 8 Définition du secteur 8 Chiffres-clés 8 Caractéristiques et évolution du secteur du vin 9 • Segmentation du marché 9 • Position du pays sur le marché mondial 11 Caractéristiques et évolution du secteur des spiritueux 13 • Segmentation du marché 13 3. OFFRE 17 Le marché du vin 17 • Production locale 17 • Import/Export 18 • Exportations françaises vers le Canada 20 Le marché des spiritueux 21 • Production locale 21 • Import/Export 22 • Exportations françaises vers le Canada 23 Concentration du marché et grands acteurs 24 • Les multinationales concurrentes 24 • Les principales sociétés nationales 25 Acteurs institutionnels 26 4. DEMANDE 28 Une certaine régionalisation de la consommation 28 Évolution de la demande 29 • Prévisions et perspectives du marché 29 • Tendances et marchés de niche 33
  3. 3. 5. ACCÈS AU MARCHÉ 36 Ce qu’il faut savoir avant d'exporter 36 Organisation de la distribution 37 • La Société des Alcools du Québec : SAQ 38 • La Liquor Control Board of Ontario : LCBO 40 • Le British-Columbia Liquor Distribution Branch : BCLDB 42 • Le marché libéralisé de l’Alberta 44 Envoyer des échantillons 45 • Importation via un transporteur 45 • Importation via le producteur 45 6. PERSPECTIVES DU MARCHÉ 47 Tableau analyse SWOT 47 Perspectives et recommandations pour l’offre française 49 • Recommandations générales 49 • Recommandations marketing 49 • Perspectives pour l’offre française 50 7. INFORMATIONS UTILES 52 Salons 52 Revues 52 Adresses utiles, sites internet 53

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