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Slideshare apm le marche des vins et spiritueux a hong kong et a macao 2019 (1)

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Slideshare apm le marche des vins et spiritueux a hong kong et a macao 2019 (1)

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Slideshare apm le marche des vins et spiritueux a hong kong et a macao 2019 (1)

  1. 1. ANALYSE ET POTENTIEL DE MARCHÉ LE MARCHE DES VINS ET SPIRITUEUX A HONG KONG ET A MACAO NOVEMBRE 2019 Auteur : Bureau Business France de Hong Kong Rédacteur : Ken Lai Relecteur : Guillaume Raboutet WWW.BUSINESSFRANCE.FR
  2. 2. SOMMAIRE 1. RÉSUMÉ 6 2. INTRODUCTION 8 Définition du secteur 8 Chiffres-clés 8 Caractéristiques et évolution du secteur 9 3. OFFRE 12 Import/Export 12 • Les importations de vin à Hong Kong 12 • Les importations de spiritueux à Hong kong 16 • Les exportations de vin et spiritueux français vers Hong Kong 18 • Les réexportations de vin depuis Hong Kong 20 • Le marché de Macao 22 Concentration du marché et grands acteurs 24 • Les acteurs du marché 24 • Etat de concentration du marché 25 4. DEMANDE 27 Les marchés porteurs et les marchés de niche 27 • Les vins 27 • Les spiritueux 28 Profil du consommateur 28 Évolution de la demande 29 • Prévisions et perspectives du marché 29 • Tendances du marché 30 5. ACCÈS AU MARCHÉ 32 • Ce qu’il faut savoir avant d’exporter à Hong Kong et à Macao 32
  3. 3. Les circuits de distribution 34 • Les filiales de groupes spécialisés dans les vins et spiritueux 34 • Les groupes de négoce ayant une activité vins et spiritueux 34 • Les importateurs-grossistes spécialisés dans les vins et spiritueux 34 • Les importateurs/distributeurs 35 Répartition de la distribution 35 • Les magasins de détail et la vente directe : recherche de marchés de niche 37 • Le duty-free 37 • Les restaurants 38 • L'hôtellerie 38 • La vente en ligne 38 6. PERSPECTIVES DU MARCHÉ 40 Tableau analyse SWOT 40 Perspectives et recommandations pour l’offre française 42 • Recommandations générales 42 • Recommandations marketing 42 • Perspectives pour l’offre française 43 7. INFORMATIONS UTILES 45 Salons 45 Revues principales 45 Adresses utiles, sites Internet 46

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