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Slideshare apm le marche des vins en suede 2019 (1)

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Slideshare apm le marche des vins en suede 2019 (1)

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Slideshare apm le marche des vins en suede 2019 (1)

  1. 1. ANALYSE ET POTENTIEL DE MARCHÉ LE MARCHÉ DES VINS EN SUÈDE Auteur : Bureau Business France de Stockholm Rédactrice : Cecilia EKFELDT WWW.BUSINESSFRANCE.FR
  2. 2. SOMMAIRE 1. RÉSUMÉ 6 2. INTRODUCTION 8 Définition du secteur 8 Chiffres-clés 8 Caractéristiques et évolution du secteur 8 • Caractéristiques du marché des boissons alcoolisées 8 • Segmentation du marché suédois des vins en 2018 9 • Position du pays sur le marché mondial ou régional 11 • Evolution du marché 11 3. OFFRE 13 Production locale 13 Import/Export 14 • Les importations du pays 14 • Focus sur les exportations de vins français vers les pays nordiques 15 Concentration du marché et grands acteurs 18 • Systembolaget, monopole d'état 18 • Le secteur Horeca 19 • La place des importateurs 21 • La nouvelle génération montante 22 4. DEMANDE 24 Spécificités suédoises 24 • Les disparités régionales 24 • Les différences de consommation selon les générations25 Évolution de la demande 25 • Tendances du marché 25 • Plan de lancement 2020 26
  3. 3. 5. ACCÈS AU MARCHÉ 28 Ce qu’il faut savoir avant d’exporter 28 Les appels d’offres du monopole 28 Le calcul du prix en Suède 29 Le marché du vin sur internet 30 6. PERSPECTIVES DU MARCHÉ 33 Tableau analyse SWOT 33 Perspectives et recommandations pour l’offre française 34 • Recommandations générales 34 • Recommandations marketing 35 • Perspectives pour l’offre française 36 7. INFORMATIONS UTILES 38 Salons 38 Évènements Business France 38 Revues 38 Blogs/sites internet 39 Associations 39 Adresses utiles 39

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