You’ve created a masterpiece! A magical collection of words and images that captures the essence of what you offer to your customers. It is clear, highlights the advantages of selecting you over your competition and positions you as the go-to solution in your market. It has influenced prospects to choose to do business with you. It resides in different formats ranging from a yellow note pad, to a slide deck, to sticky notes and many times to a whiteboard or flipchart from a very productive session with employees or customers.
Sadly, it is frequently found sitting idly on the sidelines of your sales and marketing efforts while your potential customers are searching high and low for what you provide.
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