Calculating ROI                   From Website Localization                                       Rob Daviessales@milengo....
Introduction                      • Webinar is being recorded and will be                        made available           ...
What is your objective?sales@milengo.com        www.milengo.com
Launch Grow        Improve   Savesales@milengo.com             www.milengo.com
New markets                    Opportunity for growth in the face                           of an economic downturn       ...
Translation Users are becoming more demanding in their search for information Multimedia content is increasing rapidly Opp...
Dig into the                    Data should drive the need                    to go global online                    Under...
sales@milengo.com   www.milengo.com
Ask for a                              Make contact with                            Localization Vendors                  ...
1.   Why? Formulate an              3.   Dig into the data                     objective                      4.   Make a ...
Gather the followingsales@milengo.com           www.milengo.com
Step               Average Monthly Site Visits                             • Total amount of visitors                     ...
Step           Average Monthly Visits, Source and Target               Language                                   • Split ...
Step                    Success Events                            • Conversions                            • Transactions ...
Step               Source and Target conversion rates  •   The percentage of visitors in the      source and target langua...
Step                Target Language Traffic Increase  •   Dependant on external factors      like SEO and promotion  •   B...
Step            Conversion Rate Increase  •   Aim to achieve the same conversion rate      as your target language site  •...
Step                            Costs  • One off project costs  • Monthly costssales@milengo.com                   www.mil...
1. Average Monthly site      4. Target language traffic                visits                      increase           2. T...
Here comes thesales@milengo.com    www.milengo.com
Localization                         Predicted monthly visits                                   X                        P...
Incremental             Target language localized value                          minus               Target language curre...
Calculating                         Annual Incremental Value                                  minus                       ...
sales@milengo.com   www.milengo.com
twitter.com/milengosales@milengo.com            www.milengo.com
Upcoming SlideShare
Loading in …5
×

Calculating ROI From Website Localization

1,899 views

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,899
On SlideShare
0
From Embeds
0
Number of Embeds
55
Actions
Shares
0
Downloads
10
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Calculating ROI From Website Localization

  1. 1. Calculating ROI From Website Localization Rob Daviessales@milengo.com www.milengo.com www.milengo.com
  2. 2. Introduction • Webinar is being recorded and will be made available • Slides will be available with the recording • Details of how to access the recording and the slides will be emailed after the Rob Davies Marketing Manager webinar • Q&A at the end; use the chat box to submit questions during the presentationsales@milengo.com www.milengo.com
  3. 3. What is your objective?sales@milengo.com www.milengo.com
  4. 4. Launch Grow Improve Savesales@milengo.com www.milengo.com
  5. 5. New markets Opportunity for growth in the face of an economic downturn More and more people onlinesales@milengo.com www.milengo.com
  6. 6. Translation Users are becoming more demanding in their search for information Multimedia content is increasing rapidly Opportunity to build a brandsales@milengo.com www.milengo.com
  7. 7. Dig into the Data should drive the need to go global online Understand visitor behaviour Check out the competitionsales@milengo.com www.milengo.com
  8. 8. sales@milengo.com www.milengo.com
  9. 9. Ask for a Make contact with Localization Vendors Get some consultation time Ask for a detailed quote with time and cost breakdownsales@milengo.com www.milengo.com
  10. 10. 1. Why? Formulate an 3. Dig into the data objective 4. Make a plan 2. How? Make sure you 5. Get a quote consider extras like multimedia and rich content.sales@milengo.com www.milengo.com
  11. 11. Gather the followingsales@milengo.com www.milengo.com
  12. 12. Step Average Monthly Site Visits • Total amount of visitors to all your sites • Filter out internal trafficsales@milengo.com www.milengo.com
  13. 13. Step Average Monthly Visits, Source and Target Language • Split out the number of visits by language • Use browser language settings for better accuracysales@milengo.com www.milengo.com
  14. 14. Step Success Events • Conversions • Transactions • Lead capture • Monetary valuesales@milengo.com www.milengo.com
  15. 15. Step Source and Target conversion rates • The percentage of visitors in the source and target languages that convert each month • How many sales or how many leads?sales@milengo.com www.milengo.com
  16. 16. Step Target Language Traffic Increase • Dependant on external factors like SEO and promotion • Benchmark existing sites • Make a best estimatesales@milengo.com www.milengo.com
  17. 17. Step Conversion Rate Increase • Aim to achieve the same conversion rate as your target language site • Difference between current source and target conversion rates will be your percentage increasesales@milengo.com www.milengo.com
  18. 18. Step Costs • One off project costs • Monthly costssales@milengo.com www.milengo.com
  19. 19. 1. Average Monthly site 4. Target language traffic visits increase 2. The split. Visits in source 5. Target language and target language conversion rate increase 3. Success events 6. Costssales@milengo.com www.milengo.com
  20. 20. Here comes thesales@milengo.com www.milengo.com
  21. 21. Localization Predicted monthly visits X Predicted conversion rate X Average value of success event = Target Language Localized Valuesales@milengo.com www.milengo.com
  22. 22. Incremental Target language localized value minus Target language current valuesales@milengo.com www.milengo.com
  23. 23. Calculating Annual Incremental Value minus Total Annual Costs Divided by Estimated Target Language Revenuesales@milengo.com www.milengo.com
  24. 24. sales@milengo.com www.milengo.com
  25. 25. twitter.com/milengosales@milengo.com www.milengo.com

×