Twitter essentials for business


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Twitter is an essential social network for business. Learn how to start using Twitter to connect with more people and measure your success.

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Twitter essentials for business

  1. 1. Twitter Essentials for Business Milena Regos Out&About Marketing
  2. 2. Challenges:1. It’s just for kids2. It takes too much time3. It’s too confusing4. I don’t see the value
  3. 3. Personal Story
  4. 4. About Me• Award winning marketing professional with 19 years of traditional and digital experience in B2C and B2B.• Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results.• Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, Strategic Marketing Group Technology & Marketing Conference, 1-800-Flowers and more.• Native Bulgarian. Skier, paddleboarder, mountain biker, yogi.• On Twitter since 2006.
  5. 5. Stats• 32% of all Internet users are using Twitter. (Source: MarketingLand)• The USA’s 141.8 million account users represents 27.4% of all Twitter users. (Source: All Twitter)• 50% of Twitter users are using social network via mobile.• 34% of marketers have generated leads using Twitter.
  6. 6. What is Twitter?• Micro-blog• Public chat• Mobile friendly• 140 characters message• Can include a link and shorten the link with a url shortener• A great way to meet people• Instantly connect to what’s important to you
  7. 7. Fastestgrowing social platform in the world
  8. 8. Twitter lingo• Mention - you can mention someone with their twitter handle @milenaregos how are you today?• Retweet - you can retweet a tweet by adding RT in front.• Hashtag - using #whatever you can create hashtags that allow people to follow a discussion. Great for chats, conferences and SEO. #justdon’toverdoit• Followers - people who follow you• Following - people whom you follow• DM - Direct Message is a private tweet.You can only send to people who follow you.• Lists - way to organize your following• Link - a link to a website, blog, image, video• Favorites - tweets that you favorite (similar to bookmarks)
  9. 9. 1. hashtag 2. mention 3. reply 4. retweet 5. linkSource:
  10. 10. Get an account
  11. 11. Business Profile Use every element of the business profile to tell your storySource:
  12. 12. Home will show you the tweets from This is your profileeveryone you follow
  13. 13. Find people to follow
  14. 14. To get a HootSuite Account:
  15. 15. Best Practices• Be personable• Listen• Engage• Spend 10 min each day; START CONVERSATIONS• Plan your tweets in advance• Amplify your impact - Connect with people in your industry, promote others• Tweet sharable content - include media, links to interesting content• Sources for finding interesting content:,, FlipBoard, Zite, your network
  16. 16. MeasureStart with goals: • Number of followers • Reach • Retweets/Mentions • Clicks • Influence • Web Traffic • Leads • Sales
  17. 17. Tools to Measure your Tweets• SocialBro• TweetReach• Buffer• TwentyFeet•• Twitalyzer• SocialOomph• Google Analytics• Klout/Kred
  18. 18. What’s the ROI ofTwitter? Case Studies
  19. 19. Power Tweeting Tips • Tweets during the hours of 8am to 7pm received 30% higher engagement. • Tweets that contain less than 100 characters receive 17% higher engagement than longer tweets. • Tweets with links are retweeted 86% more than ones without. • Tweets with hashtags receive 200% more engagement than those without hashtags. • Tweets that specifically ask followers to “Retweet” receive 1200% more retweet rates than if you don’t ask.Source:
  20. 20. Challenges Solved: It’s justfor kids It takestoo muchtimeIt’s tooconfusingI don’tsee thevalue
  21. 21. Questions? Milena Regos Out&About Marketing Twitter: @milenaregosAll images are credit of CreativeCommons unless indicated otherwise.