Social media tools - an overview


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On overview of social media tools: brand reputation monitoring, social media management, Twitter and Facebook tools and social media reporting.

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  • This was a fantastic presentation. A quick summary of all of the tools in social media. I found the information very valuable. Thank you for putting this information out there.
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Social media tools - an overview

  1. 1. Social Media Tools Milena Regos Out&About Marketing
  2. 2. • Tools to manage your website/blog • Brand reputation monitoring • Social media management • Content & curation • Twitter tools • Facebook tools • Analytics 2
  3. 3. • Award winning marketing professional with 19 years of traditional and digital experience in B2C and B2B. • Founder/Principal Out&About Marketing, inbound digital marketing and social media consultancy focusing on results. • Helps brands build vibrant online communities, while improving brand awareness, increasing market share and achieving record revenues. • Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, Strategic Marketing Group Technology & Marketing Conference, 1-800-Flowers and more. • Skier, paddleboarder, mountain biker, yogi. About Me 3
  4. 4. Tools to manage your website/blog 4
  5. 5. Get an overall marketing grade for your website, social, search optimization and get actionable items on what you can do to improve your score.Why we like it: Good benchmark tool and overall marketing presence tool. 5
  6. 6. A free tool that every website needs to install to allow for easy monitoring of traffic, including social traffic. Create goals and conversions and track where your revenue is coming from. Why we like it: Free and powerful analytics and tracking. 6
  7. 7. Use twitterfeed to connect your blog to your social networks. Why we like it: Save time. 7
  8. 8. Great SEO tool in combination with social. 8
  9. 9. Brand reputation monitoring 9
  10. 10. Setting up Google Alerts for your name, your company name and your products this simple step will help keep you in the loop. Simple and free way to monitor what happens on the web. 10
  11. 11. This free web-based application lets you search popular channels such as blogs and microblogs to find brand mentions and analyzes the sentiment towards your brand. You can also set up alerts so that you will be told any time someone mentions your brand. 11
  12. 12. An excellent online listening tool that allows you to monitor the entire web (sources include: Web, Facebook, Twitter, News, Blogs, Videos, Forums and Images. You can monitor any keywords related to you, your brands, your companies or your competitors. You can include similar spelling keywords or exclude keywords that are not related to your search. You can collaborate with other team members and assign tasks or mentions for follow up. It also comes with nice analytics built into it. 12
  13. 13. This dashboard, reminiscent of Google analytics, monitors virtually every online social media channel and provides you with an overall score of how well your brand is doing. 13
  14. 14. This site peruses blogs, microblogs, search engines, social networks and even video to see what people are saying about your brand and provides numerical analysis to help you understand what it all means 14
  15. 15. Check out how many mentions your brand has across the internet, where they are coming from, and how far the comments have reached. 15
  16. 16. Created by Infegy, Social Radar is a listening tool that allows you to visually see information flow between influencers, identify key conversations and determine tone. Additionally, Social Radar’s historical data about your brand goes back to 2007, so you can see how your influence has changed over time. 16
  17. 17., and are PeopleBrowsr’s main products, and offer sentiment monitoring, trend reporting and audience profiling. Their main claim to fame at the moment is their recent announcement that they provide 1000 days of Twitter history. 17
  18. 18. A comprehensive social media monitoring and engagement platform. 18
  19. 19. Social Media Management 19
  20. 20. The cockpit for your social media marketing efforts, it connects to Twitter, Facebook, LinkedIn, Instagram, Google+. It’s excellent for team collaboration and multiple accounts management. Why we like it: Save time, get organized, improve your social media marketing and listen proactively. This is a must for everyone serious about their social media efforts. 20
  21. 21. TweetDeck Manage multiple social networks in one place and save time. 21
  22. 22. Perfect for small businesses with Facebook,Twitter and LinkedIn accounts. 22
  23. 23. Get social notifications delivered to your inbox. 23
  24. 24. Similar to HootSuite it allows you to manage multiple social accounts. 24
  25. 25. Great for small businesses. 25
  26. 26. Good match for mid size businesses. 26
  27. 27. Visible Technologies: This monitoring and engagement tool provides you with a dashboard of analyzed data on what people are saying about your brand and helps companies delegate responses and workflow. 27
  28. 28. Agencies and larger brands all in one software. 28
  29. 29. Enterprise level social media marketing platform and reporting. 29
  30. 30. Content 30
  31. 31. A fantastic and easy way to save articles you run across on all of your devices into one place for easy access. It helps keep your organized with tags and now you can share your articles with another team member, you can go back to your content if you need to or mark articles as read. You can always come back and share the articles to your social networks. Why we like it: Keeps you organized, minimizes distractions, saves you time. 31
  32. 32. Curate content and read the news you care about. 32
  33. 33. Feedly lets you easily receive, organize, read and share content from your favorite blogs. With Feedly, the most recent content from each blog you subscribe to is added each time you open it up. Feedly makes sure you see new content and provides a central place to read and share it from. 33
  34. 34. Storify users tell stories by collecting updates from social networks to create a new story format that is interactive, dynamic and social. It can source content from journalists, bloggers, editors and people just like you. 34
  35. 35. Newsle alerts you when people you follow get mentioned in articles online. You can track people in your network, journalists and people you aren’t connected to. 35
  36. 36. is a content curation tool that lets you create a board on a topic and add related content to the board. People can then follow your board and you in turn can follow other people’s boards on different topics relevant to what you are interested in. On you can find people who are continuously adding really good content to their boards. These boards are a great source to find content to share with your friends or followers. 36
  37. 37. Create contests, sweepstakes, coupons and social channels on your Facebook page. 37
  38. 38. Easy to use Facebook app creation 38
  39. 39. Find great FREE photography 39
  40. 40. Modify and edit your photos 40
  41. 41. Twitter Tools 41
  42. 42. Automate certain updates to your social networks. Although we are not a big fans of automation, you may have green content or blog posts that you may want to send out more than once. Why we like it: Save time. 42
  43. 43. An extremely powerful Twitter community management platform, it allows you to identify influencers and keep tabs on them, improve your followers, track your competitors, expand your community and engage your audience on Twitter. Why we like it: The best way for your business to use Twitter, get smart about your community on Twitter. 43
  44. 44. Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and they will automagically share posts for you through the day. It connects with Facebook, Twitter, LinkedIn and the entry level is free. There are also nice analytics built into it. Why we like it: Save time and share awesome content with your networks without inundating them all at once. 44
  45. 45. Find Twitter users, find out when they tweet and create meaningful reports. 45
  46. 46. FACEBOOK TOOLS 46
  47. 47. Facebook Insights Use Facebook FREE Insights to find out what’s happening on your page. 47
  48. 48. Facebook Power Editor Facebook’s ad management tool that allows you to easily create powerful ad campaigns. 48
  49. 49. A free tool that scores your Facebook page and gives you specific actionable items on what you can do to improve your Facebook Marketing. Why we like it: It’s free and can be used as a benchmark. 49
  50. 50. Get Results with your Facebook Posts. Post Smarter, more Engaging Content in Less Time. Manage ALL your Pages & Groups from one place in Facebook. Why we like it: Save time, create more engaging content on Facebook, and read their awesome blog. 50
  51. 51. Page Lever/ Unified Meaningful analytics, reporting and focus on the newsfeed. The platform has live and historical data with easy to use charts and graphs. If you are serious about Facebook marketing, this platform is extremely valuable. 51
  52. 52. Deep data about your Facebook page, compare to competitors and industry. 52
  53. 53. Facebook app creator, mobile optimized. 53
  54. 54. Facebook app creator. 54
  55. 55. ANALYTICS 55
  56. 56. One of the best social media analytics out there. Great excel and powerpoint one click downloads plus awesome free reports. 56
  57. 57. SimplyMeasured free reports. 57
  58. 58. HootSuite 58
  59. 59. 59
  60. 60. Enterprise level analytics and engagement. 60
  61. 61. Free url shortener and reporting. 61
  62. 62. Google Analytics Custom dashboard within Google Analytics. 62
  63. 63. Milena Regos Out&About Marketing Slides on: Twitter: @milenaregos Email: 63