How to build your LinkedIn profile and stand out

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LinkedIn presentation for TriNet. Build and optimize your LinkedIn profile, grow your network with qualified people, use LinkedIn for lead generation and best practices on LinkedIn.

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How to build your LinkedIn profile and stand out

  1. 1. Milena Regos People on The Go Faculty Member
  2. 2. About Me • Award winning marketing professional with 19 years of traditional and digital experience in B2C and B2B. • Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results. • Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, American Marketing Association, 1-800Flowers and more. • Skier, paddleboarder, mountain biker, traveler. • On LinkedIn since 2006. 2
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  4. 4. How to leverage the power of LinkedIn • • • • Why LinkedIn? • • How to use Linkedin for lead generation How to create a profile that stands out How to build your network How to use Linkedin to market your business/ yourself and participate in meaningful conversations Best practices 4
  5. 5. This is my network. To get yours, go to: http:// inmaps.linkedinlabs.com/ LinkedIn Visualized 5
  6. 6. Fun homework Go to: http://inmaps.linkedinlabs.com/ and Get Your Professional Network Visualized 6
  7. 7. LinkedIn Members • • • 250 million worldwide users • 41% Household income of $100K+ • 13.5M business decision makers • • • 52% college grad or post grad Average age 44 2x more buying power than Facebook and Twitter Company pages 2.8 million+ Groups 1.6 million+ Sources: 1)comScore US 9/2012; 2) LinkedIn 3) comScore US Plan Metrix 4)comScore US Plan Metrix 12/2012. Image credit: Business Week 7
  8. 8. “If you are a business professional and you don’t have a powerful LinkedIn presence, you are missing valuable opportunities.” Source: Hubspot 8
  9. 9. What do people do on social networks? 26% more interested in receiving updates from brands Personal Networks Professional Networks Socialize Maintain professional identity Stay in touch Make useful contacts Be entertained Search for opportunities Kill time Stay in touch Share content Keep up to date for career Spend time Invest time Source: LinkedIn 9
  10. 10. Linkedin for B2B • 250m people • Company pages and groups • In mail options • Ad targeted by role • Sponsored mails 10
  11. 11. Linkedin for B2B • 65% of global business executives say their organizations use social business tools to understand market shifts • 45% to improve visibility in operations • 45% to identify internal talents Source: Deloitte University Press 11
  12. 12. 43% of U.S. Marketers have obtained at least one new customer through LinkedIn Source: Social Media Today 12
  13. 13. 82% of B2B marketers use LinkedIn. Source: MarketingPilgrim 13
  14. 14. Almost 60% of all social mediarelated traffic to B2B websites comes from Facebook, Twitter and LinkedIn. Source: It’s All About Revenue 14
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  16. 16. Why Does Linkedin Matter? • It offers unmatched efficiency when developing business contacts and new leads online. • Provides infinite market research opportunities. • Secures an online network of connections. • Has the ability to establish credibility with the right audience when optimized properly. Source: UberVu LinkedIn Webinar 16
  17. 17. Source: http://www.slideshare.net/faberNovel/ 17
  18. 18. Source: http://www.slideshare.net/faberNovel/ 18
  19. 19. Source: http://www.slideshare.net/faberNovel/ 19
  20. 20. Source: http://www.slideshare.net/faberNovel/ 20
  21. 21. Source: http://www.slideshare.net/faberNovel/ 21
  22. 22. Live Demo A look around LinkedIn 22
  23. 23. Q&A Questions from the Fundamentals Course 23
  24. 24. Create a profile that is searchable and it stands out 100% completion 24
  25. 25. Upload a professional image 25
  26. 26. Create a compelling headline 26
  27. 27. 5 elements for a compelling headline • Showcase your specialty, value proposition, or your “so what” • Speak directly to your audience • Be specific • Use the important keywords • Be creative Source: Forbes.com 27
  28. 28. Create a powerful and complete profile • Use search terms • List your current position and at least two last positions • Complete the summary section of your profile • Complete the “specialties” section of your profile 28
  29. 29. Complete your profile and get found • Give recommendations first • Complete the “interests” and “groups and associations” sections • Get plugged in with rich media • Include your profile in your email signature 29
  30. 30. Edit your public LinkedIn Profile 30
  31. 31. Live Demo Profile Sections 31
  32. 32. Add contacts to improve your visibility 32
  33. 33. Live Demo Search 33
  34. 34. Homework • Go through all of your existing contacts and add them to LinkedIn with a personal invitation • Add your contacts from your email to LinkedIn and connect with the ones you know 34
  35. 35. NEVER send out a blank invitation to connect Use custom invite text unless you know the person really, really well. 35
  36. 36. To grow your network • Connect with direct contacts first • Add contacts from business meetings, network events, trade shows, mixers, email, etc. • Add previous colleagues and classmates • Join groups and participate 36
  37. 37. Improve your connectability Complete the “interests” and “groups and associations” sections, past companies, alumni 37
  38. 38. Your network is gold Source: http://www.slideshare.net/faberNovel/ 38
  39. 39. Find 4-5 groups that interest you 39
  40. 40. Live Demo Groups 40
  41. 41. Homework • Identify 5 groups and 5 companies that interest you and join them/ follow them. • Post a question to at least one group each week. Source: PhotoCredit: sagerock.com 41
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  43. 43. Find new connections through advanced search Save searches and receive email updates 43
  44. 44. Live Demo Advanced Search 44
  45. 45. Browse your connections’ connections to add people you have missed 45
  46. 46. Write endorsement and recommendations 46
  47. 47. Use search to find background information on people and companies before connecting 47
  48. 48. In sales it’s not about what you know but who you know Source: http://www.slideshare.net/faberNovel/ 48
  49. 49. Source: http://www.slideshare.net/faberNovel/ 49
  50. 50. Source: http://www.slideshare.net/faberNovel/ 50
  51. 51. Source: http://www.slideshare.net/faberNovel/ 51
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  53. 53. Suggested time spent on LinkedIn • • • 20 minutes per day 4 days per week Doing 5 things: • • • • • Updating status message Write endorsements/recommendations Respond to messages Check news, share TriNet updates, comment in Groups Prospecting for business or direct reachouts to achieve business goals 53
  54. 54. To do: • • • Structure: Complete profile • Engagement: Check in daily. Update Status. Comment on updates. • Participate: Join 5 LinkedIn Groups. Participate in 1 LinkedIn Group each week. Network: Get all current contacts in LinkedIn Content: Start following TriNet on LinkedIn. Share news. 54
  55. 55. Additional Resources • Help.LinkedIn.com • LinkedInInsights.com • LewisHowes.com 55
  56. 56. LinkedIn Checklist • Build • Optimize • Connect 56
  57. 57. Questions? Tara Zoumer Public Relations Coordinator TriNet socialmedia@trinet.com Tara.Zoumer@trinet.com Milena Regos Principal Out&About Marketing People on the Go Faculty Member milena@outandaboutmarketing.com Twitter: @milenaregos Slideshare.net/milenaregos 57

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