®The IBM Story: Social SoftwareAdoptionunleashing our collective IQBlueIQ Ambassador program
Top five contributors to corporate change success Active and visible executive sponsorship Dedicated resources Well-orchestrated program Frequent and open communications Employee participation Adapted from 2007 Best Practices in Change Management, Prosci Research Company
@IBM: Dedicated resources Gina Poole, VP of Social Software Programs & Enablement, leads social software adoption efforts for all of IBM She assembled a team of 15 direct report and dotted line people from across geographies, divisions and disciplines Many were discovered while using IBM’s social software! The social software adoption team holds weekly conference calls that include ideation sessions, project updates, Q&A, and special guest speakers
@IBM: Well-orchestrated program The social software adoption program primarily focuses on enabling employees to help one another. Participants have a clear path to do so:
@IBM: Frequent and open communications Communication about social software adoption efforts abound: Intranet news articles written by corporate communications Wiki, managed by the dedicated team Blogs, shared bookmarks, shared files, and forum entries, written or identified by individual contributors – tagged with a codeword for easy findability and ease of subscribing
@IBM: Employee participation The Ambassadors community, launched November 2007 and led by two of Poole’s direct reports, is comprised solely of IBM volunteers – includes a participant awards program As of January 13, 2008, 68 volunteers have signed up Ambassadors are self-defined social software experts who help individual IBM employees, teams and communities with using social software As an ambassador, you can volunteer to: organize and run clinics, lunch and learn sessions lead or work as a consultant in jumpstart engagements create and/or recommend material for Getting Started share success stories, evangelize at events
Ambassador efforts Clinics – “The Doctor Is In” – are designed to help individuals with whatever they need to use IBM social software. Clinics can be run to help individuals in-person and/or on the phone. Lunch & learn sessions are designed to teach individuals, teams and communities how to use IBM social software tools. Lunch and learn sessions can be run in-person and/or as an e-meeting. Jumpstart engagements are pro-active "consulting" engagements with IBM software sales and technical sales teams to help them do what they do better using IBM social software. The engagement team identifies use cases, recommends tools and enablement materials, and captures success stories for use by other teams.