#11 Location In The Research Process<br />Formulating<br />Research<br />Questions<br />Appropriate<br />Design<br />Craft...
SURVEY RESEARCH<br />SELF ADMINISTERED QUESTIONNAIRES<br />INTERVIEW SURVEYS<br />TELEPHONE SURVEYS<br />
QUESTIONNAIRES<br />May be mailed, administered at a site, delivered to a home, or electronically<br />There are a number ...
MAIL SURVEYS<br />A cover letter<br />A way for the respondent to reply<br />A way to track return rates<br />A follow-up ...
General Rules for Interview Surveys<br />Interviewer appearance and demeanor<br />Interviewer familiarity with the questio...
TELEPHONE SURVEYS<br />Class bias<br />Unlisted numbers as a factor unless random digit dialing is used<br />Using a centr...
Question 1<br />The Spokane County Sheriff wants to know about public perceptions of how his deputies carry out their duti...
SURVEY METHODS<br />Self-administered surveys are cheaper to conduct, and can provide anonymity<br />Interviews are more l...
STRENGTHS AND WEAKNESSES OF SURVEY RESEARCH<br />Good for describing large populations<br />Large samples are feasible<br ...
STRENGTHS AND WEAKNESSES OF SURVEY RESEARCH<br />Surveys can be superficial<br />Surveys do not measure context well<br />...
STRENGTHS AND WEAKNESSES OF SURVEY RESEARCH<br />Artificiality<br />Social desirability<br />Survey responses are a proxy ...
Question 2<br />Lutheran Social Services wants to know about how their staff are perceived when collaborating with allied ...
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Lecture 11 survey research

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Lecture 11 survey research

  1. 1. #11 Location In The Research Process<br />Formulating<br />Research<br />Questions<br />Appropriate<br />Design<br />Craft<br />Knowledge<br />Appropriate<br />Sampling<br />Decisions<br />Previous<br />Research<br />Ensure<br />Research<br />Ethics<br />Data<br />Collection<br />&<br />Management<br />Data<br />Analysis<br />Ongoing<br />Research<br />Interpretation<br />Dissemination<br />
  2. 2. SURVEY RESEARCH<br />SELF ADMINISTERED QUESTIONNAIRES<br />INTERVIEW SURVEYS<br />TELEPHONE SURVEYS<br />
  3. 3. QUESTIONNAIRES<br />May be mailed, administered at a site, delivered to a home, or electronically<br />There are a number of computer-assisted methods for telephone, in person, or self-report surveying<br />
  4. 4. MAIL SURVEYS<br />A cover letter<br />A way for the respondent to reply<br />A way to track return rates<br />A follow-up mailing to increase return rates<br />A response rate of 50% is adequate, 60% is good, 70% or higher is very good<br />Response rate has an inverse relationship to response bias<br />
  5. 5. General Rules for Interview Surveys<br />Interviewer appearance and demeanor<br />Interviewer familiarity with the questionnaire<br />Following question wording exactly<br />Accurate recording<br />Probing for response clarity<br />Interviewer specifications, how to deal with novel or troubling situations<br />
  6. 6. TELEPHONE SURVEYS<br />Class bias<br />Unlisted numbers as a factor unless random digit dialing is used<br />Using a central location<br />Improve coordination and control<br />Establishing credibility<br />Not a bogus survey<br />Incomplete surveys<br />Likelihood due to hang-ups<br />
  7. 7. Question 1<br />The Spokane County Sheriff wants to know about public perceptions of how his deputies carry out their duties<br /> What method would you use? Why?<br /> What should you consider in using this method?<br />
  8. 8. SURVEY METHODS<br />Self-administered surveys are cheaper to conduct, and can provide anonymity<br />Interviews are more likely to gather complete data<br />Afford the opportunity for clarifying through probing<br />More costly if done in person<br />Telephone surveys have the advantages of in-person interviews at a lower cost<br />
  9. 9. STRENGTHS AND WEAKNESSES OF SURVEY RESEARCH<br />Good for describing large populations<br />Large samples are feasible<br />Can analyze multiple variables<br />Flexibility in analysis<br />Measurement accuracy<br />
  10. 10. STRENGTHS AND WEAKNESSES OF SURVEY RESEARCH<br />Surveys can be superficial<br />Surveys do not measure context well<br />Surveys a priori limit variables and responses<br />
  11. 11. STRENGTHS AND WEAKNESSES OF SURVEY RESEARCH<br />Artificiality<br />Social desirability<br />Survey responses are a proxy variable<br />Measurement or testing effects<br />Reliability is high but validity is open to dispute<br />
  12. 12. Question 2<br />Lutheran Social Services wants to know about how their staff are perceived when collaborating with allied agencies<br /> What method would you use? Why?<br /> What are the strengths and weaknesses of using this method?<br />

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