Introduction to WS Marketing Strategies & Social Media, Milan Zdravković

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EURAXESS Conference in Dubrovnik, April 2013: Workshop Marketing Strategies and Social Media

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  • All presentations from the workshop:

    1. Introduction to WS Marketing Strategies & Social Media
    http://www.slideshare.net/milanzdravkovic/1-introduction-20030548

    2. Group work
    http://www.slideshare.net/milanzdravkovic/group-work-ws-marketing-strategies-social-media

    3. Social Broadcasting vs. Traditional Online Advertising
    http://www.slideshare.net/milanzdravkovic/social-broadcasting-vs-traditional-online-advertising-milan-zdravkovi

    4. The Facebook ABC
    http://www.slideshare.net/milanzdravkovic/the-facebook-abc-anna-mossolova

    5. Meet the 'social' researchers
    http://www.slideshare.net/milanzdravkovic/meet-the-social-researchers-milan-zdravkovi

    6. 'Social EURAXESS' Guidelines for Facebook
    http://www.slideshare.net/milanzdravkovic/social-euraxess-guidelines-for-facebook-milan-zdravkovi

    7. Post lunch challenge exercise
    http://www.slideshare.net/milanzdravkovic/post-lunch-challenge

    8. Case study: EURAXESS - Research in Estonia
    http://www.slideshare.net/milanzdravkovic/case-study-euraxess-research-in-estonia
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Introduction to WS Marketing Strategies & Social Media, Milan Zdravković

  1. 1. Workshop: The SocialBroadcastingMilan ZdravkovićAnna Mossolova
  2. 2. Harry Baauer Rodrigues
  3. 3. ReleaseMay, 2012Total failureGoin’ viralFeb, 2012On February 10, theupload rate of HarlemShake videos reached4,000 per dayWorldwide knownFeb, 2012No1 for 5 weeks onBillboard Hot 100Selling 12,000 oniTunes on first weekEarned 6$ for every1000 views on YTHarlem Shake hitthe 1 billion viewmark on March 24,2013, just 40 daysafter its first uploadHarlem Shake “song”
  4. 4. In today’s world, “clicks” and “views” are realcurrenciesThe song was a commercial failure until student George Miller included it in hisYouTube video. He earned nothing.
  5. 5. Old stories..
  6. 6. Today, you will..◦ ..NOT LEARN..– ..how to make music, videos or money◦ ..HOPEFULLY LEARN..– ..how to make your work more visible– ..how to engage researchers in your work
  7. 7. We have 8-course meal for you1. Introduction2. Social broadcasting3. The Facebook4. Social networking for researchers5. How to make the researchers more social ?6. Social EURAXESS Guidelines for Facebook7. Performance of the social broadcasting8. Case studyLunch,a conventionaloneYou cookCoffeeMorecoffeeYoucookWrap-up
  8. 8. Enjoy !Milan ZdravkovićAnna Mossolova

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