Big rock final edition

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Big rock final edition

  1. 1. MARKETING RESEARCH AND APPLICATION1
  2. 2. INTRODUCTION  BIG ROCK IS ONE STOP SOLUTION FOR WEB REQUIREMENTS AT AFFORDABLE PRICE  PART OF $300 MILLION DOLLAR DIRECTI GROUP  FOUNDED IN 2011 AS ICANN ACCREDIATED REGISTRAR.  PRODUCTS AND SERVICES ARE INNOVATIVE AND NEW IN INDIAN MARKET  SOLUTION INCLUDE DOMAIN NAME REGITRATION,WEBSITE BUILDERS,HOSTING SERVICE,DESIGING, ETC2
  3. 3. IT & INTERNET REVOLUTION IN INDIA3
  4. 4. MISSION &OBJECTIVES  TO INCREASE BRAND AWARENESS OF BIG ROCK  CUSTOMER INTERACTION AND EASE OF USE OF PRODUCT  REWORK THE MARKETING AND PROMOTIONAL ACTIVITIES  MORE ADVSETISING AVENUES FOR PRODUCT BRANDING  HELPING LOCAL BUSINESS / ENTREPRRENUERS TO ACHIVE THEIR BUSINESS OBJECTIVES4
  5. 5. BRAND BIG ROCK  FOLLOWING SERVICES/TOOLS ARE PROVIDED 1. DOMAIN NAME REGISTRATION 2. WEBHOSTING SERVICE 3. EMAIL HOSTING 4. WESBITE BUILDER TOOLS 5. SSL CERTIFICATES5
  6. 6. SITUATIONAL ANALYSIS REASONS OF FALL IN BUSINESS OR TO CAPTURE MARKET SHARE  LOW BRADING AMONGST INDIAN CONSUMERS AS AGAINST THE INTERNET GROWTH (200%)  ONLY CONCENTARTION WITH B2B, NOT WITH B2C  LACK OF PROMOTIONAL ACTIVITIES  TECHNICAL IN NATURE6
  7. 7. P.E.S.T  Political-  Economical-  Social-  Technological-7
  8. 8. SWOT ANALYSIS  STRENGTHS INDIAN BRAND NO OTHER LOCAL COMPETITOR MANY SERVICES UNDER ONE UMBRELLA MODE OF PAYMENTS  High technology for Database (e.g. PHP, JavaScript, MYSQL )  Information exchange and communicate for graphic members Professional web design and information architecture8
  9. 9. SWOT ANALYSIS  WEAKNESS LESS CUSTOMER AWARENESS LACK OF B2C PRODUCT CUSTOMIZATON B2B preference over b2c9
  10. 10. SWOT ANALYSIS  OPPRTUNITIES  B2C segment which is huge and growing  Services in local language  Customized services10
  11. 11. SWOT ANALYSIS  THREATS International players like “Godaddy” (80%market share) Many local players offering services @ discounted prices11
  12. 12. Porters Five Forces Model Threat of New Entrants Entrepreneurs in ITBargaining Power Rivalry among Bargaining powerOf Suppliers Existing firms Of BuyersOutflow of IT First hosting, Mymantra, etcprofessionals ewebguru,etc Blogs,etc Threat of Substitute Products/Services
  13. 13. BCG Matrix
  14. 14. BCG Matrix MARKET GROWTH High Low Stars Cash Cows HighMARKET SHARE Question Marks Dogs Low
  15. 15. OBJECTIVES OF STUDY MARKETING OBJECTIVES  To increase brand awareness of Big Rock among Indian customers To make Big as a one stop web solutions provider To increase it existing customers 4.2 million to 10 million To enjoy market leadership with 20% market share To enhance promotion activities15
  16. 16. OBJECTIVES OF STUDY  FINANCIAL OBJECTIVE To increase revenue by adding additional features To reach break even by 2014 To effectively utilize advertising spends of 10cr Rupees16
  17. 17. FINDINGS OF STUDY  The study was conducted in Mumbai ,Surat and udaipur  The participants were asked questions as per the interview format  Most of these were Businessmen ,Franchise owners, retailers, etc, The findings were presented as follows17
  18. 18. QUESTIONS? What kind of Business u engage in? 12 Kirana Stores 4 40 Consumers Durables 8 Stationary 4 Pharmacy 4 4 Gold & Jewlery Restaurant 4 20 Textile Furniture Others18
  19. 19. Annual sales of Your Co.? 40 36 35 32 30 25 24 20 15 12 10 5 0 1L - 5L 5L - 15L 15 - 30 L Above 30L19
  20. 20. Which Promotion tools do you use? 5 25 30 Adverstisement Phone Orders Disount offers 21 Free demos any others 1920
  21. 21. Was it helpful to increase your sales? 25 17 Yes No Somewhat 5821
  22. 22. Do you use internet? YES NO22
  23. 23. How do you rate yourself as an Internet user? Expert Average Beginer23
  24. 24.  Do you know about domain name? yes NO24
  25. 25. Do you Know About E-commerce? YES NO25
  26. 26. For each of the following areas listed, please tell us if your company plans to purchase this service Percentage As Majority Will not Will Will Not sure in the next 6 Purchase purchase purchase months and if you plan to purchase on-line. but not Online onlineDomain Name 15 35 40 10 40Website 20 32 20 28 32DevelopmentWeb hosting 25 30 24 21 30servicesOtherservices, if any 26
  27. 27. Which of following best describes your company’s website?(If any) Information sharing website Ecommerce website No website,not planning to built No website,Planning to built27
  28. 28. Do you know about BIG ROCK? YES NO28
  29. 29. SEGMENTATION  GEOGRAPHIC URBAN SEMI URBAN  DEMOGRAPIC BUSSINESS CLASS PROFFESIONALS TRUSTS INCOME LEVEL29
  30. 30. SEGMENTATION • SIZE OF COMPANY OR FIRM LARGE MIDIUM SMALL SCALE FIRM  PRODUCT OFFER WEBSITE AS PER COMPANY NEEDS30
  31. 31. TARGETING  ENTRAPRENEURS  PROFFESIONALS  TRUSTS  EDUCATION INSTITUTE  SMEs31
  32. 32. MARKETING MIX  Product  Price  Place  Promotion32
  33. 33. PLACE  ALL OVER INDIA33
  34. 34. PRODUCT &PRICING  DOMAIN NAME REGISTRATION  WEB HOSTING  DO IT YOURSELF WEBSITE BUILDER
  35. 35. DOMAIN NAME REGISTRATION .COM EXAMPLE: WWW.XYZ.COM
  36. 36. .NETEXAMPLE WWW.XYZ.NET
  37. 37. .COEXAMPLE: WWW.XYZ.CO
  38. 38. .INEXAMPLE: WWW.XYZ.IN
  39. 39. .ORG & .INFOEXAMPLE: WWW.XYZ.ORG
  40. 40. .BIZEXAMPLE: WWW.XYZ.BIZ
  41. 41. OTHER DOMAINSDOMAIN CHARGES PER YEAR (RS).ME 1199.MOBI 749.TV 1499.WS 399.BZ 899.CC 899.MN 1799
  42. 42. OTHER COUNTRY DOMAINDOMAIN PRICE PER YEAR IN RS.US 349.UK 699.NZ 2799.SE 1849.UY 1849.RU 1849.SA 1849
  43. 43. BULK DOMAIN REGISTRATION
  44. 44. •WEB HOSTING  LINUX HOSTING  WINDOWS HOSTING  ECOMMERCE HOSTING  RESELLER HOSTING  EMAIL HOSTING
  45. 45. •LINUX HOSTING  Key Features: Unlimited domains, email and disk space  99.9% uptime with dedicated 24/7 technical support  Fully equipped with cPanel , Apache, MySQL, PHP, Perl, Python & more  Rs.2500 Google AdWords Credit  30 day Money Back Guarantee
  46. 46.  PLANS
  47. 47. •WINDOWS HOSTING • Key Features: Unlimited Bandwidth, Email and Disk Space with Multiple Domains • 99.9% uptime with dedicated 24/7 technical support • Fully equipped with Plesk Panel, IIS, MySql, ASP, ASP.NET, PHP & more • Rs. 2500 Google AdWords Credit • 30 day Money Back Guarantee
  48. 48.  PLANS
  49. 49.  PLANS
  50. 50. •ECOMMERCE HOSTING • Key Features: Unlimited domains, email and disk space • 99.9% uptime with dedicated 24/7 technical support • cPanel platform with multiple payment gateway compatibility • Rs.2500 Google AdWords Credit • 30 day Money Back Guarantee
  51. 51.  PLANS
  52. 52.  PLANS
  53. 53. •RESELLER HOSTING • Key Features: Free WHMCS Billing System • Unlimited cPanel (demo) Accounts and MySQL Databases • WHM Control Panel with Private Name Servers • Unlimited Domains, Email and FTP Accounts • 24/7 Local Support, 99.9% uptime & 30 day money back guarantee
  54. 54.  PLANS
  55. 55.  PLANS
  56. 56. •EMAIL HOSTING • Key Features: Unlimited Webmail/POP3/IMAP/SMTP Access • Outlook, Thunderbird & Windows Mail compatible • Advanced Virus and Spam Protection • Blackberry, iPhone & PDA compatible • Rs. 2500 Google Adwords Credit
  57. 57.  PLANS
  58. 58. •DO IT YOURSELF WEBSITE BUILDER
  59. 59.  PLANS
  60. 60.  PLANS
  61. 61. BREAKEVEN ANALYSIS SALES LINE TOTAL COST LINE Y BREAKEVENSALES (IN RS POINT VARIABLE COST LINE (CRORE) OPERATIONAL COST) 15 CR FIXED COST LINE 10 CR 3L X NO. OF CUSTOMERS (IN AVERAGE CONTRIBUTION PER LAKHS) CUSTOMER IS RS 500 63
  62. 62. PROMOTION  TV ads  Social media marketing through Facebook ,communities, plugins, viral marketing etc  Strategic partners like Youtube channels, Neosport featuring Indian cricket matches  Ad networks like Google Adwords and Overtue, Indian ad networks like Clicksor, Zedo  Twitters handles, account managers to increase promotional activities  Promotional discount coupons64
  63. 63. PROMOTION TV ads65
  64. 64. CONCLUSION66
  65. 65. 67
  66. 66. 68

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