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Flocharts personas pdf

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This talk will introduce the audience on the combination of user flows and personas combined in order to justify design decisions.

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Flocharts personas pdf

  1. 1. :7-: 'i7r: f:. ~;. ;'; ":" & Personas UX Camp Dublin, Feb 2016 Natalia Rey
  2. 2. “F10W<= harts— i usually centered around a specific task or function. ” Dam M. Brown in My book “C077./ /m/ Izicatzhg design” wrote a special c/ mpter about F/022/5/Jartr.
  3. 3. g— a How much? Donation Options 5 AILQP «'1,dog Planned Gift Options Donation Options Figure 6.1: A simple flow. A little loan, but not a bad way to start.
  4. 4. .7 Z’ ) ‘t J j 0 hat are wcharts for? J J ° J 0 , o
  5. 5. To understand All possible actions from a Person(a) . . . . . . . . . . . . . . . . . . . . . . . . . . . _ . _ . . . . . . . . . . . . . _ _ . . _ _ _ . . _ - I interacting with a product
  6. 6. A natural Way to think in a feature, ‘ using a Persona all across the journey exploring different scenarios including their feelingi thinking l and doingi
  7. 7. ‘/ Von inn l l rm. tllll lmrr the Ilorrle flour Amount & Donation Type How muth do you want to donate’ l OThis 5 a gill lor somooml Ora like lolnzlude NEADS In my will Payment Information Credit Card Information Namv on < . l C--rd lvov Nllnlbvr Svcllrlly cone]: Exp r Billing Address Address l Addr-M l cu: y State ZIP: For an additional contribution, you can: Dsubscnbu to newsletter (SM) DBO»-mload an Iphorm app ($301 Use: a NEADS Puppy beach towel (320) Don n NEADS Puppy collce mug ($15) Ngghanlgs Add tom contribution!
  8. 8. How do I use them?
  9. 9. I use Flowcharts + Personas when I need to describe AS it IS scenario
  10. 10. 1. Reviewing a Concept
  11. 11. Reviewing a Concept Inn CM‘ ‘run you runs nu'v: IIEVEI O .
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  13. 13. l" fr)“- Explore these ideas and more! ,3 3.‘, Savnflnlou-lmoru smug about this rm RC
  14. 14. llllllllllllllllllllllllllllllllllllllllllllllll She expands 1 image she likes Maria is something on Internet at work She has clicked on visit page She has clicked on the image she wants (0 599 more
  15. 15. llllllllllllllllllllllllllllllllllllllllllllllll Maria is something on Internet at work She has clicked on visit page She has clicked on the image she wants (0 599 more
  16. 16. HHHIJHHUHHHIJUHUHHUHJJHIJHHH Maria is something on Internet at work on! nun-s rirlralfisf How goes it woRI< ? She has clicked on the image she wants to see more
  17. 17. HHHIJIJHIHIIIUHUUUUUUHUHIJUIJIJ Reviewing a Concept r-vrr win 90 1: Hole To maid To see Mole? I cam 09: ‘Fmzeook / She expands 1 image she likes Maria is something on Internal a! work ou! THAT'S | >aNreREs1’ How 903 it uokk? She has clicked on (he image she wants to see more
  18. 18. .. ~| ||l| r[€| lH 2. Consistent Patterns ' found ~. r;4.x: v:: g:r: ~m; .<: » {K46-1-. .I’: .11! . ur. (uIi. «|r ix: -.: »mn-; .s: -25-an (as a result of _ ‘L i i User Research) « ‘ ‘ mt. I£. *:. ’¢. vy. -.'. '.l= ‘. ¢. .’(1': ‘}'= .‘i_‘. '$f1 :1-1;)‘ 1&2!‘-‘Il'e= i ; ‘»i_(-: Imr‘
  19. 19. .. ~| ||l| r[€| lH 2. glfijjl, ‘ . . unit? ’-r--. ' Consistent Patterns r ; 5‘ ' [ i " ‘'. I:*: * ''~*: '« 11:9 {*3 .1: six In found‘ J~: :r: :»: .'x'»7t; ,<~: -rn4gI ‘ g | .1 i i (as a result of User Research) was o; .¢= :4.vy_-_~Li= : ¢. .’(1': ‘}'= .‘i_‘. '$f1 :1-1;)‘ 1&2!‘-‘Il'e= i ; ‘»i_(-: Imr‘
  20. 20. Lliltllilllititllllllilllitllliililllilllillllti I yaw mu: me I 004'! ’ wwr fa To tkmrzuaaouur am, ‘ hlkcbudr nsr To 55/lp M5,. ,0 A ‘MED . -, Sonsrmaiq Consistent Patterns LE5 CREME KN KCCOUNT (ron5,maeas. ern) (as a result of User Research)
  21. 21. Lliltllilllititllllllilllitllliililllilllillllti I yaw mu: me To cam‘: in Actor/ MT I 00'“? wk/ if To mam: A-lM_£ouAlT Jdsr To A VIDEO nsr To 5E/ lp -, SoM€THIJ4 Consistent Patterns found. TRNIS1’-ER 7| LES (ron5,maeas. ern) (as a result of User Research)
  22. 22. tllltllillliiilllllllilllilllllilllllllllilillli I your mu: ‘r/ are To mm‘: M Actor/ MT nsr To 55/Ip -, SoM€ mute I 00'“? wk/ if Fa cum: AnlM_£ouAlT Jdsr To A VIDEO Consistent Patterns found. TRAIIST-ER? LES CREATE AN KCCOUNT (ron5,maeu. ern) (as a result of User Research) 1' Enirriuy Jsiiuq mi 1-Au each Aaadnlf 1:'n del’ fie/ iuq To CKEIFE an-aunirs rbzrlui Sin‘ I visit!
  23. 23. lHHllJlllHHll1JilJ1lUl1UiJlH| lJlllHl! lIJ Reviewing the overall " " ' ""“‘“' :1 interaction ‘ Emma‘ dCSig1'l. ‘money Kern’ EHKILA | :| Pflo NE 1‘
  24. 24. lilllllllllllltllllllllllllllllililllilllillllli Reviewing the overall interaction W emu design. ', _° «zrw gnaw. » PM: NE 1‘
  25. 25. lilllllilllllltllllilllllllllllililililllillllli Reviewing the overall interaction ‘ Emma‘ dCSlg1'l. pfioflefl Kern’ EHKILA PM: NE 1‘ wrw I» 1: mm; to «last: row E~n. u. rum-: ?
  26. 26. tllllllllllllltlllllllllllllllllllllllflllllllti Reviewing the overall interaction C emu design. pfioflefl Kern’ EHKILA Filo NE 1‘ wrw I» 1: awe to unit: M1 Enau. rum-: ? I N urmus ~22 M01’ wRONét‘. um 904'. lwe vb um: p. .x. oue9.MmJ?
  27. 27. tllllllllllllltlllllllllllllllllllllllflllllllti (— PM HEHT Towns «must Problem found based on customers complains (— PM HEM! ’ Ti+Avl<S T094‘. Your we will —) be charged {all tum/2 omao 11
  28. 28. lllllllllllllllllllllllllillllllllllllllllllllll Problem found based on customers complains (— PM near TH-NR8 TOM‘. Your Lard will —) be U/ -arsed lull tutrer. osonao I7.
  29. 29. llllllllllllllllllllllllllllllllllllllllllllllll Problem found based on customers complains (— PM near TH-NR8 T094‘. Your Lard will —) be U/ -arsed lull tutrer. osonao I7.
  30. 30. llllllllllllllllllllllllllllllllllllllllllllllll (— 5|llPP| >U Aookcss Problem found based on customers complains (— PM near TH-NR8 T094‘. Your Lord will it, U/ -era! /i lull tuirer. osonao I7.
  31. 31. Problem found based on customers complains llllllllllllllllllllllllllllllllllllllllllllllll TH-NR8 T094‘. Your Lord will it, U/ -era! /i lull tuirer. osonao I7.
  32. 32. Problem found based on customers complains llllllllllllllllllllllllllllllllllllllllllllllll TH-NR8 T094‘. Your Lord will it, U/ -era! /i rnrpida To aw. ,‘n€M‘.
  33. 33. I use Flowcharts + Personas when I need to describe
  34. 34. . ElcllIll| i<lH| |:‘? |rl| ll| rllHi= Case Study An app for people who travel in big groups
  35. 35. tllllllllllllllllllilllllillllillllllllllillllll Students in different universities Designers from Uruguay travel together 11 d (academic trips)
  36. 36. l4‘ Li 44; I flllllllli-5|H| i-Y rlrlllllrlll lfr Case Study ‘User Research revealed“ . from different if ‘itoctéeiga universities 3"i'”"‘ 4*’-‘"5"? ’ in Uruguay . travel together (academic trips) ,4,_ 44- 4 V!
  37. 37. tlllllllllllllllllllllllllllllllllllllllllllllll from different Places universities T595’ R0145‘ in Uruguay travel together (academic trips) People Where is she/ he Meeting points
  38. 38. llllllllllllllllllllllllllllllllllllllllllllllll Students from different Places universities T595’ R0145‘ in Uruguay travel together (academic trips) People Where is she/ he Meeting points Share Tips Free access, cheap stuff nice places to spend the night
  39. 39. lllllllllllllllllllllllllllllllllllllllllillllll CHRISTIAN Students from different universities w:1lE‘s me ckourl | ,o| l€2E‘s1‘E MEWS1 u]HE2;‘S THE giant’? in Uruguay . HEP 'F"45“')5 -"ml T-"5 travel together (academic trips) (I. HM: me Bcsronls) mutate», use vwm? 1: rJMrTo S212 ll-m vim To se¢A91“E I| fi1? wines Tile: PMM7 My Route _ U. ) guys TRE sized’? People’s location H u| €Rt's ms 561 mseunto :9 Me’. Post Tips wu:2esmeP~V—r= «? 1 guitar unit Toke
  40. 40. lllllllllllllllllllllllllllllliillllllllllllllll Students in different universities How do we make the connection between the from Uruguay feature with the interaction? travel together (academic trips) In order to be easy to use for our Personas?
  41. 41. llllllllllllllllllllllllllllllilllllllllllllllll Flowchart + 1 Persona in different universities from Uruguay travel together (academic trips) Ulllflé“ ll“ 5””? KEY information . 7 ‘ ' (from academical to parties) . , Has retains am} Tss (I llfi-ll? Till? BGNON5) Everyone follows her. w+e2e'sTlePMza~? J2 . _rJb. JrTo $22 um.
  42. 42. . FlillIll| i<| H|l: F|rl| l|lrllHi‘ Case Study in different universities from Uruguay travel together (academic trips)
  43. 43. ._ _ _£ . ?r=7li. ? ffIll| i<| H|| FH| l|lrllHi; Case Study in different universities from Uruguay travel together (academic trips)
  44. 44. .fil_llIll| i4llil| |F| rllllltillHi‘ Case Study Z1’ 1 in ‘““°‘°‘" why do we care? l universities from Uruguay travel together (academic trips)
  45. 45. VI, ‘ . _ _ Case Study Z1’ fiIll| i<| i:l| |F| rl| ll| rllHi; in different why do we care? l universities from Uruguay . travel together ’ l‘i''/ l._L| _l? ,llZ ; )‘l4l‘: .(: ll/ F'. _l-l 'i, ‘/_. ‘t. §". _l“jI: »_“- academic tri s . « , . t ( P ) . l.. tv. .I. :=2_ia; :. tic» ’! .l§If-‘ : ii_‘n_: i-* ingntn? ‘ C)_'rf ‘itc- 1_F"-: ‘?77_l' "I".4l: i_F'+_‘3 cm flit? ’ l
  46. 46. tlllllllllllllllllllllllllllllllllllllllllllllll Lucia is in Palenque enjoying very cheap drinks in a cool bar. Students in different universities ' . . . lMv‘. xe_I5 ~. M‘Iuu»v. ,) “L”? .'. 'IM|01 4ov'~| «T° ‘ea ' "3 L . l--in UNTIL L-'22 Mario 5 from Uruguay travel together (academic trips) - PALE-100E -ciuvlwmnex.
  47. 47. tlllllllllllllllllllllllllllllllllllllllllllllll The following morning she decided to POST a tip about the cool party in Students ' __ Palenque. .. - - o in different universities from Uruguay travel together (academic trips) (- ALLTIES 1-0-£E ENTRNHE Museum Toglal Lind blitz amt? uuwa. - PM. eAlQ0E T mt: Beais - ti u 17% o. Hex . -- 6
  48. 48. tllllllllllllllllllllllllllllllllllllllllillllll Two hours later, Gonzalo is checking the app. .. vw rm? @ Q 4- m. .rIe5 >< nleu Po$T Students in different universities 0 com an id ‘. "t‘. {‘. .'. ‘.S“" toot. BN1 lnl Phwlqlé fl CHM oetmasane rlxcc Music . ) CUBA HE XICD —> CLEAN lam: . Ckdwrl Ln", "ma - PM. euIQi)E - LI-ioA9., HEX. @e. , Lucik mm; *7 . from Uruguay travel together (academic trips) Hay 4415! 1'Ile¢e's Acoox. SM; Iv‘ ? AIa~| €e~lI’= ---
  49. 49. IV Flowcharts + Personas
  50. 50. Motivations F Framing THINKING Behavior DOING
  51. 51. Thank You. Natalia Rey — User Experience Designer.

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