Orris big idea

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Orris big idea

  1. 1. Orris Infrastructure- BIG IDEA VACATIONLESS HOMES Campaign Draft
  2. 2. Orris Target AudiencePrimary TG• High Net worth individuals• Senior level professionals• Real estate investorsSecondary TG• Higher middle class income group
  3. 3. Campaign Idea• Concept: The concept of vacationless homes is to promote the comfort and amenities that Orris Homes provide. We will be promoting that Living in Orris homes is like being on vacation.• After every 6-8 months you feel a need to break out and go out on vacation. You dont want that same life , you want a fresh air to breath.• Orris homes removes the word VACATION from your life. ORRIS HOMES is synonym of VACATION. Here everyday and every night brings you that feeling of being on vacation.
  4. 4. Campaign Idea (cont.)Vacation Home =
  5. 5. Facebook: Sample Post• Who doesnt enjoy going on holidays? Ever imagined how would it be, living in a holiday home all your life? Experience the most luxurious, pleasing and unforgettable holiday by living at Curio City, Orris.• Orris provides you a chance to enjoy a long never-ending 365 days holidays by booking a home with us.
  6. 6. Facebook: Tab Idea• Tab will be divided into 2 parts.• The left hand side will show the things you want on your vacation• The right hand side will show that all those things you get at Orris Homes.
  7. 7. Twitter: Sample Tweets• Planning to take a #vacation? You won’t need one when you stay at Orris #VactionLikeHomes• Things that you look for when going for holidays, will now be available at your own home at Orris #VactionLikeHomes• You won’t need a vacation to take a walk in serene greenery or relax your mind when you stay at Orris #ExpectTheBest #VactionLikeHomes
  8. 8. Viral: Video• A video where an internet user is facing issues with booking flight tickets & hotel suite for vacation.• On the other hand the Orris Home Owner never goes on vacation as he lives a life which feels like vacation due to ORRIS HOMES
  9. 9. Offline activities• Promoting on hoardings and banners on highways : VACATIONLESS HOMES• Advertisement promoting the same on Radio/Television.
  10. 10. Offline activities• Promoting on hoardings and banners on highways : VACATIONLESS HOMES• Advertisement promoting the same on Radio/Television.

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