Don Draper Is Dead

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Don Draper Is Dead

  1. DON DRAPERIS DEADINTELLIGENTCONTENT2013 @mikepweiss
  2. @mikepweiss
  3. WHAT KILLED HIM?
  4. ADVERTISING &THE PITCH
  5. “ADVERTISING ISBASED ON ONE THING:HAPPINESS” – DON DRAPER
  6. THE PITCH WASTHE FINAL STRAW
  7. ADVERTISING
  8. 3,000MESSAGES PERDAY. THAT’S 3 TO 4 PERMINUTE.
  9. CONSUMER HAS BEENTAKING CONTROL VIACALLER ID, DVRS ANDSIRIUS.
  10. TIME SHIFTEDVIEWING
  11. MERGED MEDIA
  12. “THE CONSUMER ISPRESIDENTOF THENEW REPUBLIC.”MEDIA 2015: THE FUTURE OF MEDIA
  13. BIG DATA
  14. “I NOTICE INCREASING RELUCTANCE ONTHE PART OF MARKETING EXECUTIVES TOUSE JUDGMENT; THEY ARE COMING TORELY TOO MUCH ON RESEARCH, AND THEYUSE IT AS A DRUNKARD USES A LAMP POSTFOR SUPPORT, RATHER THAN FORILLUMINATION.”– DAVILD OGILVY
  15. STRATEGY IS KEY
  16. THE PITCH
  17. SOURCE: CREOTIVO
  18. NEW FRONT LINE @mikepweiss
  19. “EVERYONE IS CAPABLEOF BREAKING A SALE.”ZIG ZIGLAR
  20. “ASSUME THAT YOURPROFESSIONAL LIFE AND YOURPERSONAL LIFE WILL MERGEONLINE REGARDLESS OF YOURCARE IN SEPARATING THEM”FROM THE LOS ANGELES TIMES SOCIAL MEDIA POLICY
  21. EDUCATIONAL;INSPIRING;ENGAGING.
  22. BUYING A CAR
  23. PERMISSION BASEDMARKETING
  24. “CUSTOMERS NO LONGERSEPARATE MARKETINGFROM THE PRODUCT – IT ISTHE PRODUCT”MCKINSLEY QUARTERLY JULY 2011
  25. “RATHER THAN ALLOW CAMPAIGNS TO BEDRIVEN BY PAID MEDIA, MARKETERS MUSTNOW DEVELOP SCALE AND EXPERTISE INOWNED AND EARNED MEDIA TO DRIVEEFFECTIVENESS, CULTIVATE CREATIVE IDEAS,ASSESS CUSTOMER NEEDS, AND CUTTHROUGHT THE CLUTTER.”ALTIMETER GROUP JULY 2012
  26. DON DRAPER WASCONFINED AND ITKILLED HIM
  27. @mikepweiss

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