Big Picture Outline 1. C
urrent projects How can we tap into 2. When do crowds the creative potential ma ke sense for a of online crowds? project? 3. How can we design for better collaboration & creativity? (4 principles)
“Persona lly I think the
Reactions idea fr om storyboard g. one is m ore compellin “Personally I prefer the idea The re ason for this is of storyboard one. This is that I would be ding out because the user freely in terested in ﬁn ation walks around the museum as inte resting inform work they would traditionally, yet about a piece of art at automatically receive info or a par ticular artist th about exhibits - a virtual I couldn't just get at the guide without user input. museum . The map of Much more impressive.” th e museum is an get som ething that I c at the museum on a pie ce of paper that to be does n't require me pulling out my phone and wast ing the battery to get t o an exhibit.”
9 guidelines 1. When diversity
6. Lea rn from hacks, matters mods, re-use from crowd 2. Small chunks/ delegate-able 7. Enable novel actions knowledge discovery 3. Easy veriﬁcation 8. Maintain vision & 4. Fun activity, or des ign consistency hidden ambition 9 . Not just about 5. Better than lowering costs computers at performing a task
Insights 1. Bottom-up 4 .
Disconnect structure between ind ividual & site- 2. Existing system wide goals doesn’t encourage “next action” thinking 5. La ck of support for contextual 3. Lack of triage discovery