3. Big Picture Outline
1. C urrent projects
How can we tap into 2. When do crowds
the creative potential ma ke sense for a
of online crowds? project?
3. How can we design
for better
collaboration &
creativity?
(4 principles)
4. Wisdom of ...or tyranny
the crowd... of the
m asses?
13. “Persona lly I think the
Reactions idea fr om storyboard g.
one is m ore compellin
“Personally I prefer the idea The re ason for this is
of storyboard one. This is that I would be ding out
because the user freely in terested in fin ation
walks around the museum as inte resting inform work
they would traditionally, yet about a piece of art at
automatically receive info or a par ticular artist th
about exhibits - a virtual I couldn't just get at the
guide without user input. museum . The map of
Much more impressive.” th e museum is an get
som ething that I c
at the museum on a
pie ce of paper that to be
does n't require me
pulling out my phone
and wast ing the battery
to get t o an exhibit.”
23. Why not
sucessful?
lack of conceptual
integrity
lack of constructive
behavior
asking too much, or
in the wrong way
24. 9 guidelines
1. When diversity 6. Lea rn from hacks,
matters mods, re-use from
crowd
2. Small chunks/
delegate-able 7. Enable novel
actions knowledge
discovery
3. Easy verification
8. Maintain vision &
4. Fun activity, or des ign consistency
hidden ambition
9 . Not just about
5. Better than lowering costs
computers at
performing a task
38. Insights
1. Bottom-up 4 . Disconnect
structure between
ind ividual & site-
2. Existing system wide goals
doesn’t encourage
“next action” thinking 5. La ck of support
for contextual
3. Lack of triage discovery
43. wrapping it up
1. strong potential for
creative crowds
2. but need to
consider right
applications for
crowds
3. and keep design
principles in mind
when building
“crowd-powered”
sites
44. thanks!
Scott Klemmer &
Joel Brandt for
guidance and
feedback
mkrieger@hci.stanford.edu C ollaborators &
Wikipedia
participants
Eve ryone here for
participating