This is an open letter to LIVESTRONG, the Lance Armstrong Foundation. I hope we can all learn from each others uses of twitter. I think the last slide is the most important, whatever the twitter or online fundraising headlines might be...the online and social media channels need to continue to home acquisition, cultivation, solicitation, stewardship and observation tactics and strategies.

1. Open Letter to the LIVESTRONG Lance Armstrong Foundation by mikeyames The Pursuant Group @mikeyames The Pursuant Group How I hope you will use Twitter to raise hundreds of thousands of dollars.

2. Dear LIVESTRONG, While preparing a presentation to a group of nonprofit employees on their use of social media with their fundraising efforts, I developed a case study involving you and Lance and your current uses of Twitter. Part of me wanted to find a way to pitch this idea to you and find a way to turn it into revenue for our company. The part of me that went ahead and publicly posted this case study realizes you likely already have this strategy roaming the halls of your office. That part of me also realizes the idea should be free. Your precise execution of the idea has all sorts of potential variations that I have not listed. I am eager to see which variation you might make your own. We will continue to learn from watching and sharing with each other. Watching you with interest, Mikey Ames The Pursuant Group @mikeyames The Pursuant Group

11. Quick Case in Point – open letter “advice” to the LIVESTRONG foundation What won’t be mentioned in the headline -- the months of acquisition and cultivation work Lance Armstrong has done in the preceding months to make this solicitation effective. But… Lance Armstrong isn’t doing acquisition and cultivation. Lance Armstrong is simply in conversation with his followers. (that’s the best kind of cultivation) “ LIVESTRONG Raises Hundreds of Thousands in Three Days Using Just Twitter” @mikeyames The Pursuant Group