How facebook is both horrible and ninja for fundraising
how and Ninja is both HORRIBLE for fundraising (at the same time!)
First Overall Twelfth Overall What does it mean for the Cause Application to be a top-used monthly app? Source: www.allfacebook.com/facebook-application-statistics/
Does it mean lots of facebook donations? As of May, 2008 only 25% of all facebook causes had raised their first dollar Source: http://www.techcrunch.com/2008/05/28/causes-reports-on-its-first-year/ $128.57 raised per average charity Facebook “Cause App” fundraising shows an extremely long tail
Does it mean lots of facebook donations? $0.21 raised from the average user As of May, 2008… No. (and those numbers include myspace application use) Source: http://www.techcrunch.com/2008/05/28/causes-reports-on-its-first-year/
Updated – April 22, 2009 A cause does not have to be associated with a specific nonprofit, and most of these, over 200,00 aren’t. That leaves about 46,000 nonprofits that are connected to a cause. But, of these only 8,000 are using Network for Good, meaning they’ve created an official profile, can use their npo dashboard, and can raise money. http://afine2.wordpress.com/2009/04/22/wash-post-disses-causes-on-facebook/ So, according to Network for Good’s data, 8,000 causes have actively raised money using Causes for a total of $7.5 million — or an average total of donations to each cause of over $930. Allison Fine has better numbers from Network for Good
What does it mean for the Cause Application to be a top-used monthly app? How much of your mail is not junk? http://www.flickr.com/photos/babaghan/167997109/ How much of your email is not spam? How many of your cause invitations are accepted?
How is this training mail recipients? How is this training email recipients? www.flickr.com/photos/teacherafael/2038442136 . http://www.flickr.com/photos/owlie13/3249185897/
How is this training your facebook friends? http://www.flickr.com/photos/thomashawk/2592974636/sizes/o/
Once a communication system becomes automated… - efficiency is built into delivery - more communication can be done for less - messages are crafted for demographic groups - the communications sounds less human - the communication channel becomes less effective and more ignored Yeah! Yipee! Good. Oops!