Introduction to Laterooms.com
     A perfect accommodation partner
By Mike Wheadon,Partnership Development Manager
       ...
Content




          •   Company summary

          •   Integration and development opportunities
Company Summary



 •   Monthly Unique Visitors: 3m+

 •   Annual TTV (FY09): €250m

 •   Based: Manchester, Palma, Milan,...
business to consumer
 •   The business to consumer model
     offers the partner the choice of
     brand correct for thei...
• Source Markets: UK – 85%, Europe & RoW – 15%

• Destination Markets: UK – 85%, RoW – 15%

• Customers: Leisure – 60%, Bu...
•   Source Markets: 55% UK, 45% Other
•   Destination Markets: London
•   Customers: Leisure 70%; Business 30%
•   Monthly...
•   Source Markets: Asia – 50%, Europe – 27%, Americas – 10%,
    Oceania – 10%

•   Destination Markets: Asia – 82%, Ocea...
The LateRooms model

                      Broad range of accommodation -
                      great customer choice and
...
Yield management

                   LateRooms provide hoteliers with a
                   flexible operating system givin...
Hotel stock




LateRooms.com offers over 34,500
hotels throughout the world.
With 12,000 + hotels available in
UK, we hav...
LateRooms.com hotels


 •   12 months inventory loaded

 •   Bookable online

 •   Great content and images

 •   Competit...
LateRooms.com key hotel chains
 A selection of key brands that LateRooms.com work closely with
Partner Programme

 •   Established network of affiliate partners
 •   600+ affiliates delivering 15% of the business
 •  ...
Partnership expertise
LateRooms choice
Web development

Live visitor testing takes the emotion out of website improvement, it tells us exactly
what content turns...
Site Improvements
Four subtle changes to the hotel listing offers 4.68% increase in revenue in 6 months
Developing review content

•     540,000 edited reviews

•     Multi-lingual review content

•     Only guest reviews

•  ...
Brand investment




LateRooms.com launched a new advertising campaign on March 19th
going across TV, press, online and so...
Press advertising
Email marketing
2009 advertising




    •   £2 million brand campaign in 2009
    •   Predominantly TV and national press
    •   Support...
Content




          •   Company summary

          •   Integration and development opportunities
Integration and development




     XML             CSV            Creative        Text           Branded
               ...
Point of difference


•   LateRooms proposition is unique

•   Our flexible model leads to depth &
    breadth of independ...
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Intro To Laterooms

  1. 1. Introduction to Laterooms.com A perfect accommodation partner By Mike Wheadon,Partnership Development Manager 28th April 2010
  2. 2. Content • Company summary • Integration and development opportunities
  3. 3. Company Summary • Monthly Unique Visitors: 3m+ • Annual TTV (FY09): €250m • Based: Manchester, Palma, Milan, Sydney, Singapore • http://ara2009.tuitravelplc.com/tui-ar2009/en/group-at-a-glance/tui- travel-overview/our-key-brands
  4. 4. business to consumer • The business to consumer model offers the partner the choice of brand correct for their market. • Our expertise lies in our procurement of a broad depth and breadth of accommodation stock in line with partner objectives, distributed through a comprehensive consumable integration with your online sales proposition. • We understand the key customer touch points within the customer ticketing process and how to intelligently communicate our accommodation proposition to best aid conversion.
  5. 5. • Source Markets: UK – 85%, Europe & RoW – 15% • Destination Markets: UK – 85%, RoW – 15% • Customers: Leisure – 60%, Business – 40% • Monthly Unique Visitors: 3m+ • Annual TTV (FY09): €250m • Based: Manchester, Palma, Milan, Sydney
  6. 6. • Source Markets: 55% UK, 45% Other • Destination Markets: London • Customers: Leisure 70%; Business 30% • Monthly Unique Visitors: 125k • Annual TTV (FY09): £5m • Based: Manchester / London
  7. 7. • Source Markets: Asia – 50%, Europe – 27%, Americas – 10%, Oceania – 10% • Destination Markets: Asia – 82%, Oceania – 6%, Europe – 3%, Other 9% • Customers: Leisure – 80%, Business – 20% • Monthly Unique Visitors: 2.5m • Annual TTV (FY09): $82.8m US • Based: Singapore, Pattaya, Manchester
  8. 8. The LateRooms model Broad range of accommodation - great customer choice and something for every budget. Ongoing hotel recruitment to enhance breadth of choice. Pay when you stay – no booking or cancellation fees means a great customer experience. Both online and offline (call centre) availability. Advance & same day booking. High service levels for customers, hotels and partners
  9. 9. Yield management LateRooms provide hoteliers with a flexible operating system giving properties complete control over rates and availability. A combination of the methods can be used to match demand Referral and Allocation methods enable customers often to get last minute rooms/cancellations and add an extra 15 – 25% on to our conversion
  10. 10. Hotel stock LateRooms.com offers over 34,500 hotels throughout the world. With 12,000 + hotels available in UK, we have unrivalled stock making LateRooms.com a market leading hotel provider. LateRooms.com have and a dedicated hotel product team sourcing new properties, building successful relationships who offer best practice.
  11. 11. LateRooms.com hotels • 12 months inventory loaded • Bookable online • Great content and images • Competitive Rates • Choice of room types/basis
  12. 12. LateRooms.com key hotel chains A selection of key brands that LateRooms.com work closely with
  13. 13. Partner Programme • Established network of affiliate partners • 600+ affiliates delivering 15% of the business • True two way partnership
  14. 14. Partnership expertise
  15. 15. LateRooms choice
  16. 16. Web development Live visitor testing takes the emotion out of website improvement, it tells us exactly what content turns our lookers into bookers and what doesn’t. • Maxymiser - market leading conversion management tool • Tealeaf – market leading customer experience tool
  17. 17. Site Improvements Four subtle changes to the hotel listing offers 4.68% increase in revenue in 6 months
  18. 18. Developing review content • 540,000 edited reviews • Multi-lingual review content • Only guest reviews • Easy view graphic and numeric representation • Ability to link in TripAdvisor
  19. 19. Brand investment LateRooms.com launched a new advertising campaign on March 19th going across TV, press, online and social media. Creative for the campaign again focuses on the wide range of accommodation we have available on the site and retains the ‘Dizzy With Choice’ strap line from 2009. A variety of different hotel types are represented as ‘worlds’ in the TV ad as we aim to showcase the best accommodation on the site. The press campaign supports this message of going on a journey when selecting your hotel and will feature across broadsheets and free dailies. Play
  20. 20. Press advertising
  21. 21. Email marketing
  22. 22. 2009 advertising • £2 million brand campaign in 2009 • Predominantly TV and national press • Supported by tactical promotions and digital • Resulted in an 11% shift in prompted awareness
  23. 23. Content • Company summary • Integration and development opportunities
  24. 24. Integration and development XML CSV Creative Text Branded Links Solutions Easily Simple Retains Quick and Real Time Imported Method with Look and Simple Rates Into Existing Good Feel of Your Integration Databases Conversion Site Effective Seamless Low Hotel Data Linking to a When Used Transition Maintenance on Your Own Variety of With Special for the Once Set Up Site Levels Offers Customer
  25. 25. Point of difference • LateRooms proposition is unique • Our flexible model leads to depth & breadth of independent and unique properties • Great choice and value for consumers enhancing conversion • Strong commercial proposal - commission % rebate displaying commitment to partnership • On going brand investment – commitment to drive brand equity

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