WattBeltFashion forward mobile charging right on your hip!December 13, 2012
What is Watt Belt?For smartphone users who are frustrated by the limitedbattery life of todays devices, the "Watt" is a stylish beltwith an integrated ultra thin lithium polymer battery thatprovides backup power for your devices in a convenientfashion.Our product isnt an inconvenient/unfashionable batterybrick that you have to remember to carry around. Its areliable source of power youll never be without.
Marketing StrategyOnline● Google AdWords, Bing and Yahoo!● Facebook, Google+, Pinterest and other (Twitter).● % off of next purchase / referral discounts.Partnerships● Leverage retail relationships to promote the product.● Partner with other companies that produce complementary products for cross selling opportunities.Public Relations● Identify key people who would promote the product through their media channels.
Sales StrategyDirect Sales● From website (www.wattbelt.com)Partnerships● Boutique retailers● Fashion, technology● Examples: Hammacher SchlemmerWholesale● Resell to larger vendors / retailers
Key PartnershipsInitial Partnerships● Use Google Advertising and Facebook.Ramp-up Partnership● Select retailers located at large malls.Suppliers● Leverage off-shore suppliers for materials.
Distribution StrategyDirect Sales & Distribution● Initially - Individual shipping from production facility (basement, garage, warehouse,etc.)● Future - Expand network based on demand
Risks● Overcoming health fears ○ Ensure product wont overheat/cause burns ○ Convince customers it is safe to use● Projection ○ Fad or here to stay ○ Being surpassed by quicker, more prevalent competitors● Quality & Manufacturing ○ Tooling costs are high even for first prototype battery ○ Grow too fast & the quality may be affected ○ Too slow and customers may lose interest
FundingBootstrap to startAs a next step, private funding via:Friends and familyKickstarter or alternativeAngel InvestorVenture CapitalIPO