Innovating with customers & partners in the cloud

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Leverage the power of the cloud with Microsoft’s new productivity platform, Office 365. Mike Watson will show participants how they can use Office 365 to engage partners and customers to build better products, services, and relationships. Key topics include innovating with Q&A, creating and managing feedback loops, and integrating external users.

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Innovating with customers & partners in the cloud

  1. 1. Using SharePoint & Office 365<br />Mike Watson (w significant contributions by Christian Buckley)<br />Co-Founder/Architect Seriouslabz and SnapWorkSocial<br />Innovating with Partners and Customers in the cloud<br />
  2. 2. Agenda<br />What are we talking about?<br />Making a case for the new web<br />Disruptive web technologies<br />A lap around SharePoint in Office 365<br />
  3. 3. what are we talking about?<br />
  4. 4. The Innovators Dilemma<br />“Even the best-managed companies, in spite of their attention to customers and continual investment in new technology, are susceptible to failure no matter what the industry, be it hard drives or consumer retailing.” - 2003 Clayton Christiansen<br />
  5. 5. Your company<br />Your product<br />Your skills<br />Your ideas<br />….will become obsolete and eventually be replaced if not nurtured, grown, and reinvented. <br />Innovate or die! <br />
  6. 6. How to Innovate: Use cases<br />Sales & Customer Pipeline<br />Product Planning and Development<br />Customer Service & Support <br />Knowledge base<br />
  7. 7. making a case for the NEW web<br />
  8. 8. It’s the people, stupid!<br />Concept: People as computer nodes<br />The web revolution connected people to machines. <br />Machines do some (not all) things well<br />The social revolution connects people to people with machines<br />People add perspective, knowledge, and capabilities to machine functions and data<br />Machines enhance personal relationships through discovery & capability<br />
  9. 9. MIT study @ Bank Of America Call Center<br />BofA saved $15 million a year with more social:<br />Badges tracked employee interactions<br />Staggered breaks led to:<br />less interactions. <br />Longer call duration<br />Stressed, unhappy employees<br />Shared breaks resulted in:<br />Reduced call duration<br />Happier, less stressed employees<br />Source: Forbes - http://www.forbes.com/forbes/2010/0830/e-gang-mit-sandy-pentland-darpa-sociometers-mining-reality.html<br />
  10. 10. Emerging Enterprise Technologies<br />1. Community Management Tools<br />2. Open Identity<br />3. Microblogging<br />4. Social CRM<br />5. Enterprise Apps gaining a social layer<br />6. Activity Streams<br />7. Social Search, Analytics, & Filtering<br />8. Enterprise Social Media Workflow<br />9. Automated Compliance Monitoring<br />10. Next gen Unified Communications<br />Dion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch” http://blogs.zdnet.com/Hinchcliffe/?p=1224<br />
  11. 11. Essential Social Capabilities<br />People discovery<br />Find people worth having conversations with<br />Conversations<br />One:Many || Some:any (blogs, wikis)<br />Many:Many aka Microblogging<br />One:One aka instant messaging<br />Topic discovery aka metadata browsing<br />
  12. 12. “If I had asked people what they wanted, they would have said a faster horse.” – Henry Ford on innovation<br />
  13. 13. Steve Jobs Says….<br />"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."-- BusinessWeek, May 25 1998<br /><ul><li>"It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much."-- BusinessWeek, Oct. 12, 2004</li></li></ul><li>The Future of Social Media<br />
  14. 14. disruptive web technologies<br />
  15. 15. SharePoint may not win in any single category, however it is viewed by Gartner and other analyst firms as the only platform able to execute on the broader enterprise needs<br />Final Scorecard<br />
  16. 16. Non-MSFT engagement solutions<br />Quora<br />Get Satisfaction<br />Yammer<br />Jive<br />Spigit<br />
  17. 17. Quora by the numbers<br />
  18. 18. Post a Status<br />Everyone I follow within my org<br />Threaded FB like discussions<br />
  19. 19. Jive is a Social Business Software platform -- a web-based application for creating online communities that incorporates a broad range of features found in social networking software, community software, and collaboration software. Social Business Software applications are designed for use in a corporate context, typically to supplement or substitute for company intranets in internal instances and, in external instances, to supplement the web properties that companies use to organize their outbound communications.<br />
  20. 20. Set up “observations” about companies, competitors, events, products, etc<br />Publish your observations<br />Create or join communities around products, markets, ideas and align/connect your observations<br />Interact with others about your observations, allow people to connect ideas and solutions<br />Track metrics and activity around those markets<br />
  21. 21. Jive<br />Connect your ideas to markets, creating a web of ideas to help you and others see patterns and trends<br />Attach observations to business requirements and strategies<br />Track conversations around each idea, cross-reference other observations<br />
  22. 22. Jive<br />Create agents to listen to social media networks and find relevant information<br />Organize how you will view the results of your agents<br />
  23. 23. Jive<br />Organize how you will view the results of your agents<br />Identify opportunities to improve customer issues<br />Automate your ability to post to the social networks<br />
  24. 24. Jive<br />Teams have real-time presence awareness, ability to capture conversations and attach to observations<br />Wherever you are in the environment, connect with others and build the social web<br />
  25. 25. a lap around SharePoint Online in Office 365 <br />
  26. 26. Why be excited about Office 365?<br />Is your on-premise SharePoint?<br />Upgraded to 2010?<br />Within reach of your discretionary budget?<br />Capable of customization by you or your delegates?<br />Open for access by customers and partners?<br />
  27. 27. Getting started with Office 365<br />Join the beta: http://www.microsoft.com/en-us/office365/small-business/beta.aspx<br />Free to try until RTM<br />Includes:<br />Exchange Online<br />SharePoint Online<br />Lync Online<br />Office Professional Plus (not online)<br />
  28. 28.
  29. 29. SharePoint Online Demo<br />
  30. 30. Where are the disruptive features? <br />
  31. 31. Summary<br />Unlock the knowledge and power of people with the new web for fast innovation<br />SharePoint 2010 is a leader because of it’s breath and potential, not for features<br />Office 365 gives you the power to engage your customers / partners with<br />fair pricing<br />near seamless external user integration<br />customization & expanding vendor opportunities<br />

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