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Meraki Marketing CASE STUDY

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The twins at Meraki Marketing have been working with the intelligent team at Full Circle Coaching and Consulting to create a bigger ripple in the chiropractic coaching space.

We took to the chiropractic coaching and year over year, helped the team spend over 60% less while increasing profits over 163%

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Meraki Marketing CASE STUDY

  1. 1. How Meraki Marketing helped Full Circle Coaching and Consulting to: Reduce Ad spend by 64% Increasing revenues by 69.8% Increasing PROFITS by 163%
  2. 2. Profitability- AVG monthly Revenue Year over Year: 2015: $23,907 2016: $40,038 AVG monthly Profitability Year over Year: 2015: $8,457 2016: $22,217
  3. 3. Marketing Spends- AVG monthly MKTG spend Year over Year: 2015: $3,651 2016: $1,309 * Reduced MKTG spend by 64%, while increasing revenues by 69.8%, thus increasing PROFITS by 163%
  4. 4. KPI’s AVG cost to acquire client: 2015: $365 2016: $90.41 AVG profit per client: 2015: $1,030 2016: $1,535 AVG profit per lead: 2015: $303 2016: $851 Overall CONVERSION %: 2015: 37.6% 2016: 55.5%
  5. 5. 2016 Growth on Retreat COSTS: Per lead 2015: $10 Per lead 2016: $165 Per acquisition 2015: $51 Per acquisition 2016: $169 REVENUE: Per lead 2015: $177 Per lead 2016: $851 PROFIT: Per acquisition 2015: $81.77 Per lead 2016: $1016
  6. 6. 2016 Growth on Practice Appraisals Averaged 3 leads per month, closing on 1.5 per month Cost per lead: 2015: $69.90 2016: $31.58 Cost per acquisition: 2015: $229.60 2016: $73.66 Revenue per lead: 2015: $239 2016: $1,190.93 Growth of 33% over 2015
  7. 7. 2016 Growth on COACHING Averaged 9.5 leads per month, closing on 2.5 per month Cost per lead: 2015: $83.43 2016: $127.30 Cost per acquisition: 2015: $395 2016: $538 Revenue per lead: 2015: $1660 2016: $3,555 Current Growth of $109,000 over 2015
  8. 8. 2016 Growth on Chiropractic Assistant COACHING Averaged 6.5 leads per month, closing on 4.3 per month Cost per lead: 2016: $8.83 Cost per acquisition: 2016: $31 Revenue per lead: 2016: $651 Current Growth of 178%

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