Introduction to Online Video


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Presented to nonprofit clients of Chicago Access Network Television ( as part of a pilot program with the Digital Arts Service Corps and Americorps VISTA, this presentation includes strategies nonprofits can use for developing effective videos and demonstrations of how to use video online, including basic editing, uploading, and measuring. The presentation also included information on how to use video in major social media sites like Facebook and Twitter after uploading to YouTube and Questions? Contact

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  • “Answer Bit”- Short, concise Q&A *“Serial Videos”- Repeated theme“Issue Shows”- Be THE Expert
  • Producing content: Equipment & FacilitiesTraining or Outreach NeededBasic free software v paid programs
  • Measurable impact (traffic, donations)Social Media “Metrics”:Views/ ImpressionsInteractions/ ClicksFans/ Followers/ SubscribersUser Data (geography, demographics, etc.)
  • Introduction to Online Video

    1. 1. Chicago Access Network Television (CAN TV) Presents<br />Introduction to Online Video<br />
    2. 2. Welcome!<br />CAN TV gives all Chicagoans a voice on cable television <br />Addressing local organizations’ communications needs<br /><ul><li>About Me: Mike Ewing</li></ul>Americorps VISTA with the Digital Arts Service Corps<br /><br />
    3. 3. Before we start…<br />What are you hoping to learn?<br />
    4. 4. Today’s Workshop<br />Five Steps of Video:<br />Listen- See what’s out there<br />Plan- Set a course towards your goals<br />Short Break<br />Share- Produce videos & get them online<br />Connect- Distribute video across the web<br />Measure- Evaluate impact of efforts<br />Plenty of time for questions!<br />
    5. 5. Nonprofits & Online Video<br />Tell you story to the community directly; BE the media<br />Add resources or compelling content to online efforts<br />“I get phone calls almost every day from vets who say they watched the shows”- CAN TV Client<br />?<br />Does anyone use online video? <br />What barriers do you face?<br />
    6. 6. Step One: Listen<br />Social media is a conversation<br />Listen to your:<br />Clients/ constituents<br />Competitors & Peers<br />Listen for: <br />Popular topics <br />Consistent issues/ questions<br />
    7. 7. Social Media Decision Guide<br />The “POST” Method*<br /> People<br /> Objectives<br /> Strategy<br /> Tools*Developed by Forrester Research<br />Step Two: Plan<br />
    8. 8. POST: People<br />Choose a type of person or existing community as your “target audience”<br />Be as specific as possible<br />Keep their online activities in mind<br />What audiences are you targeting? <br />
    9. 9. POST: Objective<br />Choose appropriate goals to address online and with video<br />Connect with measurable actionsExample: “Increase awareness” = <br /> Number of video views<br />What current communications goals are you focusing on? <br />
    10. 10. What Video is Good At…<br />Increasing website traffic<br />Encouraging engagement/ sharing<br />Providing resources/ information<br />Reaching new audiences<br />
    11. 11. POST: Strategy <br />Develop a plan to engage your audience/ move them to action<br />Utilize your organization’s strengths<br /> Integrate video into marketing<br />Experiment with video techniques<br />Example: Q&A, Video Series, Issue focus <br />What strategies/ video techniques could your organization use? <br />
    12. 12. POST: Technology<br />Pick tools for connecting with audiences & distributing videos<br /><ul><li>Full-length shows, +30 min
    13. 13. Extensive distribution
    14. 14. 15 min. video limit
    15. 15. Good for short clips
    16. 16. YouTube for Nonprofits</li></li></ul><li>Distributing Your Video Online<br />Hotline Video<br />CAN TV 21<br />Digital Video<br />(Flash Drive)<br />Potential Audience<br />1 million people<br />TV/Video Sites<br />(iTunes, etc.)<br />Potential Audience<br />+170 Million in U.S.<br /><br />YouTube<br />Potential Audience<br />+450 Million<br />E-Newsletter<br />Blog<br />Twitter<br />Facebook<br />Website<br />E-Mail Blast<br />Which communication tools could your organization add video to? <br />
    17. 17. POST Conclusions<br />?<br /><ul><li>What are your POST Plans?
    18. 18. Any Questions?</li></ul>Short Break<br />
    19. 19. Step Three: Share<br />Create your content and make it available to an online audience<br />Screen and edit videos to focus on most interesting moments*<br />Upload to a variety of video sites; include all necessary information*<br />
    20. 20. Step Four: Connect<br />Turn contacts into supporters by adding video to your sites online<br />Add videos using:<br />Links*<br />Embed Codes*<br />RSS Feeds*<br />Third Party Applications<br />
    21. 21. Step Five: Measure<br />Gauge the popularity/effectiveness of efforts with social media “metrics”<br />Identify impact on Objectives<br />Utilize built-in features of video and social media sites<br /> Statistics* <br />Facebook Insights*<br />
    22. 22. To Review<br />Listen<br />Before you speak, see what others say <br />Plan<br />Chart a course to success with the POST method<br />Share<br />Edit & upload videos for maximum effectiveness<br />Connect<br />Spread videos through social networks and online<br />Measure<br />Keep track of progress- rework strategy if needed<br />
    23. 23. Any Questions?<br />?<br />
    24. 24. Homework<br />Set up an account on and upload an entire show<br />Screen your video and edit it into a shorter clip- upload to YouTube<br />Visit the “measurement” section of your sites and print out a report<br />
    25. 25. Thanks for Coming!<br />Contact me:<br />Additional Resources:<br />CAN TV:<br /> 312-738-1400<br />