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Event Stream Processing for the Telecom Market

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ActiveInsight offers real-time, event stream processing that enables detection and reaction to events, patterns and behavior. It can be used to meet some of the current challenges in the Telecom market such as location based services, customer retention and up-sell/cross-sell

Published in: Technology, Business

Event Stream Processing for the Telecom Market

  1. 1. Event Stream Processing for Telecom Organizations General Overview ACTIVE INSIGHT
  2. 2. Background - Events are All Around Us <ul><li>Orders </li></ul><ul><li>Inquiries </li></ul><ul><li>Airline Reservations </li></ul><ul><li>ATM Transactions </li></ul><ul><li>Insurance Claims </li></ul><ul><li>Telecom CDR’s </li></ul><ul><li>Financial trade “ticks” </li></ul><ul><li>News feeds </li></ul><ul><li>Credit card transactions </li></ul><ul><li>Micro payments </li></ul><ul><li>Smart Phones </li></ul><ul><li>RFID </li></ul><ul><li>Wireless location services (LBS) </li></ul><ul><li>Satellite, GPS </li></ul><ul><li>Bar-code feeds </li></ul><ul><li>Factory floor </li></ul><ul><li>Click stream </li></ul><ul><li>Gambling </li></ul><ul><li>Gaming </li></ul><ul><li>ecommerce </li></ul><ul><li>RSS </li></ul><ul><li>ATOM </li></ul><ul><li>Email </li></ul>Multiple Event Streams and Sources
  3. 3. Background – Business is Changing <ul><li>The world is becoming digital </li></ul><ul><li>Online & Cellular interaction grows but conversion rates remain low </li></ul><ul><li>Large web site traffic reaches extreme transaction rates </li></ul><ul><li>Cloud computing and Online Gaming accelerate the online channel </li></ul><ul><li>Numerous use-cases emerge for real-time pattern based processing, detection and reaction: </li></ul><ul><ul><li>Online Marketing, Sales and Self-Service </li></ul></ul><ul><ul><li>Location-based Services </li></ul></ul><ul><ul><li>Cellular Service Consumption </li></ul></ul><ul><ul><li>Value Added Services for Hosting </li></ul></ul>
  4. 4. Food for Thought <ul><li>“ Subscriber information owned and continuously gathered by service providers offers </li></ul><ul><li>unprecedented insights into the behaviors of consumer and business customers . This </li></ul><ul><li>information represents the crown jewels, or treasure, of the telecommunications </li></ul><ul><li>service providers . However, the volume of data involved is increasing exponentially </li></ul><ul><li>due to the expansion of services and handsets. The pain involved with the new </li></ul><ul><li>volumes of data, as well as the number of systems associated with the data, has </li></ul><ul><li>spurred a new wave of initiatives…” </li></ul><ul><li>IDC June 2009 </li></ul>
  5. 5. ActiveInsight.org <ul><li>Distributed Event Stream Processing Framework </li></ul><ul><ul><li>Real-time event processing </li></ul></ul><ul><ul><li>Multi-source event streams </li></ul></ul><ul><ul><li>Event correlation and aggregation </li></ul></ul><ul><ul><li>Pattern matching </li></ul></ul><ul><ul><li>Integrated data caching (Enrichment) </li></ul></ul><ul><ul><li>Embeddable framework </li></ul></ul><ul><ul><li>Scalable, elastic, distributed run-time </li></ul></ul>
  6. 6. Telecom Business Needs <ul><li>Typical Business needs </li></ul><ul><ul><li>Ecommerce and Cellular Service Consumption : Identifying a customer interested in additional services or products, Improving conversion rates, anonymous user hooking, campaign management </li></ul></ul><ul><ul><li>Online Advertisement : Behavioral targeting, multiple site click-stream correlation </li></ul></ul><ul><ul><li>Location-based Services : Real-time, multiple-source detection and reaction, multiple venues </li></ul></ul><ul><ul><li>Self-Service : Identifying potential customer turnover or dissatisfaction, Monitor user experience and assist in transaction completion </li></ul></ul><ul><ul><li>SaaS deployments : Off-loading core applications, offering value added services </li></ul></ul><ul><ul><li>Auditing : Feeding “Who” did “What” and “When” to auditing and SIEM systems </li></ul></ul><ul><ul><li>Fraud detection : Fraudulent behavior pattern detection, Bot detection, alongside fraud detection systems </li></ul></ul><ul><ul><li>Value Added Services: For Telecoms offering Hosting services </li></ul></ul>
  7. 7. Main Technological Challenges <ul><li>Detecting relevant events and behavior in real-time , out of millions of events, without harming application performance and availability </li></ul><ul><li>Reacting to relevant events by feeding various backend applications (CRM, BI, Security, etc.) and/or interacting directly with the user </li></ul><ul><li>Providing a simple, flexible and embeddable solution that can be deployed with existing infrastructure and applications </li></ul><ul><li>De-coupling runtime processing for flexibility and scalability </li></ul>
  8. 8. Unique Value Proposition <ul><li>Embeddable, Real-time data stream processing </li></ul><ul><li>Flexible and dynamic pattern definition/detection </li></ul><ul><li>SpringSource development platform interoperability </li></ul><ul><li>Real-time, pattern-based logic invocation </li></ul><ul><li>Business driven behavior detection </li></ul><ul><li>User-centric actionable events </li></ul><ul><li>Real-time, value-based event feeds & user interactions </li></ul><ul><li>Non-intrusive deployment </li></ul><ul><li>Support for extreme transaction rates </li></ul>“ With ActiveInsight organizations can identify up-sell and cross-sell opportunities, react to potential customer churn in time to prevent it, improve online self-service to customers and detect potential fraudulent activity in real-time “
  9. 9. Use Cases: Telecom <ul><li>Up-sell/Cross-sell- react to customer interest </li></ul><ul><ul><li>Customer browses new phone models: offer coupons, tie to content package </li></ul></ul><ul><ul><li>Customer checks additional service plans and opt-in options – offer focused packages </li></ul></ul><ul><ul><li>Customer downloads themes, ringtones, etc – offer related content </li></ul></ul><ul><ul><li>Hook new customers </li></ul></ul><ul><ul><li>Contact anonymous surfers, showing high potential behavior: “Click here to get the new mobile with a free web package” </li></ul></ul><ul><ul><li>Customer retention: React to potential customer desertion </li></ul></ul><ul><ul><li>Customer checks his monthly balance too often > Is he comparing prices </li></ul></ul><ul><ul><li>Customer checks license agreement </li></ul></ul><ul><li>Improve service consumption rates and self-service </li></ul><ul><ul><li>Customer fails to configure account for international usage > offer assistance to stop revenue loss </li></ul></ul><ul><ul><li>Pre-paid customer fails buying air-time </li></ul></ul><ul><ul><li>Customer fails downloading themes, ringtones, movie-clips </li></ul></ul><ul><li>Location-based Services </li></ul><ul><ul><li>Correlate click-stream data with Geo-location and offline profile to advertise close-by shop, restaurant etc. </li></ul></ul><ul><li>Non-intrusive auditing for security and compliance </li></ul>
  10. 10. Q&A Thank you! http://www. activeinsight .net http://www.activeinsight.org [email_address]

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