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Active insight behavioral targeting for targeted marketing short


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Active insight behavioral targeting for targeted marketing short

  1. 1. SaaS Edition Targeted Marketing Sales Intelligence Automatic Lead Generation and Qualification
  2. 2. Background  Organizations invest significantly to improve their online presence and drive more traffic to their websites  Web design, blogging and SEO investments increase BUT  Web analytics tools only provide general trends and statistics  Detailed visitor behavior and demographics are overlooked  Generating and qualifying leads takes a lot of time, effort and money  critical Sales Intelligence is missing  Presenting the right message to the right person at the right time is almost impossible
  3. 3. ActiveInsight  ActiveInsight provides targeted marketing, real-time sales intelligence and automatic lead generation and qualification to specific visitors based on their behavior  ActiveInsight can detect and react to specific visitors scenarios based on the visitor’s:  Geographical location and Organization  Search terms used and Referring sites  Online Behavior (page clicks), # of Pages in visit, # of Previous visits and more  Various combinations of multiple parameters & Auto scoring
  4. 4. Smart Reactions > More Leads > More Sales Reacting to relevant visitors based on their location, organization or interest in your products can "hook" them in and • Convert anonymous visitors into leads • Create new up-sell and cross-sell opportunities • Improve service and bottom line sales ActiveInsight Service analyzes and reacts to visitor scenarios according to your business goals and specifications.
  5. 5. Hit the Iron while its hot! • Get real-time sales intelligence of your web site’s visitors • Define automatic visitor reactions easily • See who’s hot and who’s not • Target the right message to the right visitor at the right time • Empower your sales team with accurate customer data • Turn your online visitors into leads and improve sales
  6. 6. Thank you Contact us > and start reacting!