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HATEOAS – the concept of using hypermedia as the engine of application state is dead. Numerous companies have tried to incorporate hypermedia, and only a few have succeeded – but at what cost and what benefit. With the REST hypothesis tried and failed, we now look towards new solutions and methods. Hypermedia is dead. Or, is it? In this session we’ll take a look at hypermedia, including how it enables us to do everyday tasks while humbly laying in the background. And we’ll take a look at what it really means to be “hypermedia driven,” why it is a critical constraint in REST, why so many companies have failed, and how to successfully incorporate hypermedia in a way that drives value for both your company and your consumers.