Promoting Destination Kenya

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Promoting Destination Kenya

  1. 1. PROMOTING DESTINATION KENYA
  2. 2. DESTINATION KENYA(A SAFARI COUNTRY) <ul><li>1.Wildlife(The big five). </li></ul><ul><li>2.Cities(Nairobi and Mombasa). </li></ul><ul><li>3.Mountains(mt Kenya and Mt Kilimanjaro). </li></ul><ul><li>4. Great african rift valley. </li></ul><ul><li>5.Beaches at the coast. </li></ul>
  3. 3. WILDLIFE ATTRACTIONS <ul><li>-Kenya is known the world over as one of the best places to see africa‘s exotic animals in the wild. </li></ul><ul><li>-Maasai mara national park is the home to the ‘BIG FIVE‘ wildlife; african lion,leopards,african elephants,african rhinos and cape buffaloes. </li></ul><ul><li>-Major crowd puller is the annual migration of the wildebeests,zebras and gazelles across the plains. </li></ul>
  4. 4. KENYA‘S TOURIST CITIES <ul><li>- Nairobi the capital of kenya is also known as the safari capital of africa which is located twenty minutes drive away from Nairobi national park which is unique,where else in the world can you find wildlife living freely near the city centre. </li></ul><ul><li>- Mombasa the second largest city in kenya is located on a coral island in the bay of the indian ocean, famous for it‘s beaches and cultural life for tourists. </li></ul>
  5. 5. NATURAL ATTRACTIONS <ul><li>Mt Kenya, the highest mountain in kenya which offers plenty of opportunities for trekking and climbing. </li></ul><ul><li>Great african rift valley is amazing natural wonder,a large trench edged with mountains,lakes and watercourses and abundance of wildlife. </li></ul>
  6. 6. TOURISM MANAGEMENT IN KENYA <ul><li>-The ministry of tourism and wildlife and it‘s affilated parastatals; </li></ul><ul><li>1.Kenya tourist board(KTB). </li></ul><ul><li>2.Kenya wildlife service(KWS). </li></ul><ul><li>3.Kenya tourism development corporation(KTDC). </li></ul><ul><li>4.Catering and tourist development levy trustees(CTDLT). </li></ul><ul><li>5.Kenya utalii training college(KUTC). </li></ul><ul><li>6.Kenyatta international conference centre(KICC). </li></ul>
  7. 7. MINISTRY STRUCTURE MINISTRY OF TOURISM AND WILDLIFE MINISTER PARASTATALS ASS MINISTER ASS MINISTER KTB KWS CTDLT KTDC KUTC PERMANENT SECRETARY KICC
  8. 8. FUNCTIONS OF THE MINISTRY <ul><li>Implementation of tourism policies. </li></ul><ul><li>Development and promotion of tourism. </li></ul><ul><li>Making sure the parastatals are running effectively. </li></ul>
  9. 9. FACTS AND FIGURES <ul><li>Tourism was the country‘s leading foreign exchange earner with an income of Khs56.2 billion($300 million) last year. </li></ul><ul><li>Government budget for tourism last year was ksh 1.2 billion. </li></ul><ul><li>International visitor arrivals grew by 8.7% to stand at 1.6million arrivals. </li></ul><ul><li>Bed- night occupancy also went up by 5.7% to stand at 41%. </li></ul><ul><li>Tourism industry job creation for both formal and informal is 130,000 and 360,000 jobs respectively. </li></ul>
  10. 10. THANKS EVERYONE FOR GIVING ME YOUR EARS AND REMEMBER TO VISIT KENYA(KARIBU KENYA,HAKUNA MATATA!)

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