1. Design
and your bottom line

2. Q What is a
User Interface?

3. Buttons
Forms
& Lists
Oh my!

4. User Interface
API
Back End

5. Design
is the voiceless storyteller of your brand

6. Q Why UI,
Why Now?

7. Websites & Apps
are how your customers will experience
your company and ultimately you

8. Squeeze In
This train is only getting more crowded
8

9. Cacophony
Being heard is no longer a guarantee

10. Good Design
seemlessly delivers desired information

11. Poor Design
creates friction we don’t quickly forget

12. Crap Design
tells users that you don’t give a s**t

13. Features Are Cool
but despite all the gadgets,
some of us know it’s looks that kill

14. 50
Milliseconds
You’re judged faster than you could read this

15. Here’s the
Good News
Design is within your control

16. Q So, What Do
We Design?

17. Purpose
“ Your scientists were so preoccupied
with whether or not they could,
they didn't stop to think if they should.”

18. Experiences
Think about your website as if
it is physical and emotional

19. Stories
Transfer your messages organically
and they will be remembered

20. Community
The right community will be your
perpetual motion machine

21. Brand Value
It’s what they say about you
after you’ve left the room

22. Q Where Will We
End Up?

23. Good Design
Is about less, not more

24. Simplicity
does not mean sparseness,
it means clarity of intention

25. 59 Links

27. 11 Links

29. Customer
Support Design / UX
(Product)
Marketing

30. Design / UX
(Product)
Customer
Support
Marketing

31. Good Design
Fosters LTV

32. Advertising is the price you pay for boring
Advertising
is the price that you will pay for being boring

34. Great Design
affords you lots of black turtlenecks
is the price that you will pay for being boring

35. Q Your Barebones
Takeaways

36. Seek
Expert Advice
Same as legal, medical, or accounting

37. Establish
Focus
A single clear goal for every situation

38. Build
Flow
Not just more pages

39. Question
Everything
Throw out whatever does not
add clear value

40. Thank
You
@freshtilledsoil
mike.scopino@freshtilledsoil.com