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Mike Schwede, mike.schwede.ch, @mikeschwede
Self Marketing! #erni2017
3
4
70 Erni Managers
250 Followers
3 Tweets p. Week
0.5% Retweets
5.46m contacts
http://www.edelman.com/global-results/
1976 - 1997 Grow
1998 - 2011 Agency
2012+ Coach / Startups
7
8
9
10
11
12
13
14
15
Community:
8,573 Twitter Followers
3,083 LinkedIn
Connections
2,262 Facebook Friends
158,000 Google Results
16
Twitter:
22...
Benefits?
17
1. Reach a (niche) communities
2. News and influencer coverage
3. Business inquiries
4. Recruiting: Outreach ...
18
19
23
7 steps to
become a master
24
25
1. What’s target audience?
Coworkers
New
Employees
Existing
Customers
New
Customers
Influencer
Media
Competitors
Suppli...
26
2. What’s your story? Who are you?
27
28
Needs, Interests,
User Situations, Experiences,
your daily life
Knowledge, Insights,
Research
Products, Offering,
Brand...
Better Content Strategy
vs
Content Supply
133’000 Results
Content Demand
10-100 (monthly)
pension planning
It’s a content market!
31
3. What’s your format?
Be bold, clear, simple
33
http://www.edelman.com/global-results/
Creating
vs
Sharing
Erni Content
Your Content
Research,
Articles, Media
Customer
Content
Inspiring Quotes,
Pictures
4. What are your content s...
5. What’s your plattform?
Huge reach, also b2b
(Don’t forget Groups)
Business & HR
(Don’t forget Groups) Efficient and agi...
6. How to engage?
don’t sell
7. Tools?
buffer.com | Tweetdeck | Hootsuite
agile & quick
measure & improve
strategy=delivery
Mike Schwede, mike.schwede.ch, @mikeschwede
Self Marketing Workshop!
#erni2017
The Interview
Interview your neighbour. 4 minutes!
Take notes, provide the notes and change
45
1. What are your core compe...
The Brainstorming: 5min each
46
1. Explain what topics (or even Hashtags) you would like to tweet
about?
2. Challenge / En...
Your first tweet: 5min each
47
What would you tweet right now?
● 140 characters!
● Picture?
● Make it engaging
● Note it d...
48
Action:
Please keep fingers
crossed. Excited to speak
today at @accenture
#futureofwork.
Pictures:
What a great stage /...
49
See how...
Learn how...
5 learnings from...
5 tasks to...
50
See how...
We leveraged /achieved.
Read how...
51
This is awesome! What do
you think about?
Comment or Quote
Retweet.
twitter.com/welcome
52
1. Name / Password
2. Username, 15 characters
mikeschwede
cooala_ceo
socialmediaguy
engagementboost...
53
54
6 Weeks
List & Try
3-6 Month until
the magic moment
12 Month
a real commnity
55
Self Marketing anlässlich des #Erni GMD #erni2017
Self Marketing anlässlich des #Erni GMD #erni2017
Self Marketing anlässlich des #Erni GMD #erni2017
Self Marketing anlässlich des #Erni GMD #erni2017
Self Marketing anlässlich des #Erni GMD #erni2017
Self Marketing anlässlich des #Erni GMD #erni2017
Self Marketing anlässlich des #Erni GMD #erni2017
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Self Marketing anlässlich des #Erni GMD #erni2017

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Keynote and Workshop about Self Marketing, Self Branding, Employer Ambassadors at the General Management Meeting of Erni Consultants 2017.

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Self Marketing anlässlich des #Erni GMD #erni2017

  1. 1. Mike Schwede, mike.schwede.ch, @mikeschwede Self Marketing! #erni2017
  2. 2. 3
  3. 3. 4 70 Erni Managers 250 Followers 3 Tweets p. Week 0.5% Retweets 5.46m contacts
  4. 4. http://www.edelman.com/global-results/
  5. 5. 1976 - 1997 Grow 1998 - 2011 Agency 2012+ Coach / Startups
  6. 6. 7
  7. 7. 8
  8. 8. 9
  9. 9. 10
  10. 10. 11
  11. 11. 12
  12. 12. 13
  13. 13. 14
  14. 14. 15
  15. 15. Community: 8,573 Twitter Followers 3,083 LinkedIn Connections 2,262 Facebook Friends 158,000 Google Results 16 Twitter: 22.5m impressions from 2,958 mentions by 1,312 users. Worth ~1million CHF. “Mike Schwede” in Numbers, last 365 days
  16. 16. Benefits? 17 1. Reach a (niche) communities 2. News and influencer coverage 3. Business inquiries 4. Recruiting: Outreach to potential employers 5. Inspirations and crowd ideas
  17. 17. 18
  18. 18. 19
  19. 19. 23 7 steps to become a master
  20. 20. 24
  21. 21. 25 1. What’s target audience? Coworkers New Employees Existing Customers New Customers Influencer Media Competitors Suppliers Friends & Family
  22. 22. 26 2. What’s your story? Who are you?
  23. 23. 27
  24. 24. 28 Needs, Interests, User Situations, Experiences, your daily life Knowledge, Insights, Research Products, Offering, Brand Values, Dreams, Visions User Centric Content Funnel
  25. 25. Better Content Strategy
  26. 26. vs Content Supply 133’000 Results Content Demand 10-100 (monthly) pension planning It’s a content market!
  27. 27. 31 3. What’s your format?
  28. 28. Be bold, clear, simple
  29. 29. 33 http://www.edelman.com/global-results/
  30. 30. Creating vs Sharing
  31. 31. Erni Content Your Content Research, Articles, Media Customer Content Inspiring Quotes, Pictures 4. What are your content sources? Guest Blogger
  32. 32. 5. What’s your plattform? Huge reach, also b2b (Don’t forget Groups) Business & HR (Don’t forget Groups) Efficient and agile. Media! Broadcasts & Service <20J - not really Eigenes Hub / Blog and other Forums Good old newsletter Influencer: Reach + Credibility 2nd biggest search engine Branding < 40J - Pic & Video Branding
  33. 33. 6. How to engage?
  34. 34. don’t sell
  35. 35. 7. Tools? buffer.com | Tweetdeck | Hootsuite
  36. 36. agile & quick measure & improve strategy=delivery Mike Schwede, mike.schwede.ch, @mikeschwede
  37. 37. Self Marketing Workshop! #erni2017
  38. 38. The Interview Interview your neighbour. 4 minutes! Take notes, provide the notes and change 45 1. What are your core competences? 2. Is it fun and fulfilling? 3. What’s the typical role in my team? Leader, Challenger, Analyst,...
  39. 39. The Brainstorming: 5min each 46 1. Explain what topics (or even Hashtags) you would like to tweet about? 2. Challenge / Enhance the ideas of your neighbour 3. Take notes, please
  40. 40. Your first tweet: 5min each 47 What would you tweet right now? ● 140 characters! ● Picture? ● Make it engaging ● Note it down
  41. 41. 48 Action: Please keep fingers crossed. Excited to speak today at @accenture #futureofwork. Pictures: What a great stage / audience. Excited to speak today at @accenture #futureofwork. ((PHOTO))
  42. 42. 49 See how... Learn how... 5 learnings from... 5 tasks to...
  43. 43. 50 See how... We leveraged /achieved. Read how...
  44. 44. 51 This is awesome! What do you think about? Comment or Quote Retweet.
  45. 45. twitter.com/welcome 52 1. Name / Password 2. Username, 15 characters mikeschwede cooala_ceo socialmediaguy engagementboost 3. Follow 20 interesting people
  46. 46. 53
  47. 47. 54 6 Weeks List & Try 3-6 Month until the magic moment 12 Month a real commnity
  48. 48. 55

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