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Mike Schwede, mike.schwede.ch, @mikeschwede
Always on!
3
Schweiz
12%
Weltweit
29.9%
UK
51.9%
Always off? Online ad spend:
6
1:475
Banner-Klick vs Happy Flugzeug-Crash
7
vs
Content-Angebot
133’000 Ergebnisse
Content-Nachfrage
10-100 (monatlich)
9
11
12
#UCG
Click Rate: 4x - 10x höher
Conversion Rate: 1.3 - 3x höher
Video Views: 10x höher
13
#RL
14
15
16
« Jetzt mit den Kunden
chatten, damit Sie
genügend Daten für
Ihren Bot 2019 haben.»
18
Your Traffic
Your Website
Your Social Hub
Your Reach
Your Data
19
data & insights
agile & quick
strategy=delivery

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Keynote Speach zu "Always on" am #SWA17