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Keynote Speach zu "Always on" am #SWA17

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Keynote Speach anlässlich der Jahresversammlung des Schweizer Werbe-Auftraggeberverband zum Thema "Always on".

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Keynote Speach zu "Always on" am #SWA17

  1. 1. Mike Schwede, mike.schwede.ch, @mikeschwede Always on!
  2. 2. 3
  3. 3. Schweiz 12% Weltweit 29.9% UK 51.9% Always off? Online ad spend:
  4. 4. 6 1:475 Banner-Klick vs Happy Flugzeug-Crash
  5. 5. 7
  6. 6. vs Content-Angebot 133’000 Ergebnisse Content-Nachfrage 10-100 (monatlich)
  7. 7. 9
  8. 8. 11
  9. 9. 12 #UCG Click Rate: 4x - 10x höher Conversion Rate: 1.3 - 3x höher Video Views: 10x höher
  10. 10. 13 #RL
  11. 11. 14
  12. 12. 15
  13. 13. 16
  14. 14. « Jetzt mit den Kunden chatten, damit Sie genügend Daten für Ihren Bot 2019 haben.»
  15. 15. 18 Your Traffic Your Website Your Social Hub Your Reach Your Data
  16. 16. 19 data & insights agile & quick strategy=delivery

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