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5 Online-Marketing Tasks für KMU #lawerkstadt

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Hands-on Vortrag in der Swisscom #LaWerkstadt in Biel/Bienne. Spontan, konkret, lokal, für Gewerbe und kleinere Betriebe

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5 Online-Marketing Tasks für KMU #lawerkstadt

  1. 1. 5 Online-Marketing Tasks für KMU mike.schwede.ch #lawerkstadt #lunch
  2. 2. 2 Don‘t innovate - fix the basics! Russel Davies, Creative Director, UK Government Digital Service
  3. 3. 3 50%+ ist mobile
  4. 4. 4 Viele kostenlose/günstige Tools für Responsive Websites 1. Responsive / Mobile Website
  5. 5. 5 Bis 1mill Google Suchen zu Biel pro Monat Bis 100k Suchen zu Restaurants in Biel
  6. 6. 6 Kostenlose Basisinfos. Wichtiger als die eigene Website. https://www.google.com/business/ 2. Google Business Listing
  7. 7. 7 25’000 Bieler Facebooker 68’000 in +17km
  8. 8. 8 3a. Facebook Präsenz Kostenlose Basispräsenz kostet für Redakation und Moderation (!) 5-15h pro Monat. Beispiel Verkehrsbetriebe Biel: 4-8h
  9. 9. 9 3a. Facebook Ads Beste Targeting-Möglichkeit und neben Google beste Performance. Ab wenigen Franken pro Monat.
  10. 10. 10 1. Bild-Ads 2. Video Ads 3. Carousell Ads 4. Leads und Interkationen 5. Instagram 6. keine Rechte Seite(!)
  11. 11. 11 70% lassen sich von Reviews beeinflussen. Negative steigern die Conversion um 67%
  12. 12. 12 4. Bewertungen Forcieren ★ Auf Google, Tripadvisor... ★ In Foren ★ Klassische Medien und Blogger (Influencer) ★ Spontan in Sozialen Medien
  13. 13. 13 Conversion: +10-30%
  14. 14. 14 ★ 44% der Website-Besucher würden gern einer Person eine Frage stellen. ★ 90% hätten gern einen Livechat. Kostengünstige Tools für Chat und Marketing Automation: 5. Live Chat und andere Triggers
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