SOCIAL MEDIA G I A N T Mike Volpe Phylencia Taylor & Samiha Sohan COMM – 522 – 003W Social Media Strategies & Tactics April 14, 2012
Bachelor of Arts – Economics and GovernmentBowdoin College, Brunswick, Maine1993 – 1997 . Summa Cum Laude Graduate• Football Hall of Fame Athlete• Keynote Collegiate SpeakerMBA – Marketing, Entrepreneurship, StartupsMIT – Sloan School of ManagementCambridge, Massachusetts2001 – 2003• 2001 – 2003 GPA 4.8/5.0 – Focus in Marketing, Product Management, Strategy and Startups/Entrepreneurship• Patrick J. McGovern “59 Entrepreneurship Award• Thomas Peterson Merit Scholarship• President of Marketing Club, Member of Sloane Entrepreneurs and Mass Tech Trek
Volpe had several positions before becoming an industryGIANT with HubSpot: Director, Marketing Operations – 2 yrs. – SolidWorks Marketing Manager – 1 yr. - SolidWorks Business Development Mgr –1 yr. - Found Marketing Manager –1 yr. - Gazoontite.com Financial Analyst, 2 yrs. - DB Alex. Brown (Tech/Internet)
Chief Marketing Officer@ HubSpot - a marketing software company Since Volpe joined HubSpot in March 2007, the company has grown: From about a 12 beta customers to over 5,000 customers From 5 employees to 300 employees And Volpe has Raised over $65 million of venture capital in three rounds of financing
HubSpot is a sophisticated lead generation machine, focused onB2B customized INBOUND marketing automation.InBound is a HubSpot coined term, a marketing strategy thatfocuses on attracting prospective customers by offering usefulinformation. 100% B2B - $15M (2010) • Supports over 60 sales reps Organic Search Referrals • Generates over 35,000 leads per month Paid Search • which are scored and prioritized based on custom Direct Traffic designed algorithms that estimate the probability of a SEO lead closing into a sale Social Media Lead As Customer • The best leads go to the sales team Marketing Experts CRM Features • and the other leads go into a lead nurturing program with Lead Sourcing about a half-dozen different segments Nurturing Source: http://customerexperiencematrix.blogspot.com/2011/03/pond-just-got-more-crowded-google.html . David Raab, Raab Associates
HubSpot’s Business Engagements: www.hubspot.tv www.hubspot.comwww.blog.hubspot.com webinars
• The way consumers shop for products has changed as well as they way they communicate. • People spend more time on social media than email. • There are 200 million people on the “Do Not Call” list in the U.S., and 86% of people use a DVR to skip over advertisements. • The era of paying for advertising to drive sales is OUT, and the era of using inbound marketing to engage and attract sales is IN.Source: Retailers: Are you Social-Business Ready, http://www.retailtouchpoints.com/executive-viewpoints/1365-retailers-are-you-social-business-ready Monday, 06 February 2012 . Death by Marketing Automation.
Announced March 9, 2011 – Google, Sequioa Capital, Salesforce.com
• HubSpot announced a $32 million investment• Groundbreaking for the small business marketing automation landscape. Approx 25% B2B Marketing Automation Market Share Clients not Revenue Competitors: Infusion Soft Office Auto Pilot Eloqua Marketo Genius Pardot Manticore Neolane Source: David Raab of Raab Associates Inc. & VP of Left Brain DGA
Promoted from VP of Marketing to Chief Marketing Officer in May 2011. Under Volpes’ leadership HubSpot has stood out from the crowd in the industry. HubSpot’s lead generation and branding strategy through inbound marketing, including blogging, search engine optimization (SEO), video marketing, and social media. Volpe and Hubspot have won over 30 awards Have been featured in over 20 marketing and business books including Harvard Business School case study "HubSpot: Marketing and Web 2.0". Volpe is a cutting-edge B2B inbound marketer who Is one of the 10 most popular CMOs on Twitter, and blogs frequently.
HubSpot is a top brand in the social marketing industry: the largest social media presence for any B2B software company won many awards for marketing generated over 600,000 YouTube views built one of the top 10 marketing blogs has created a robust online community that loves HubSpot HubSpots marketing practices have been featured in over 20 different business and marketing books
Volpe’s Social Marketing & Digital Reach.................................. Death by Marketing Automation
January 25, 2012 - Volpe was selected as a Top Marketer to Watch in 2012 by Focus.(pdf) March 9, 2009 The New York Times interviewed Volpe for a story what twitter apps are used via phone HubSpot also runs Twitter Grader – site that determines your influence on Twitter July 17, 2009 - National Public Radio (WBUR) interviewed Volpe for the story “Mass. Labor Pools May Be Crowded, But Theyre Not Always Deep” – One of the few companies still growing during a recession. Mp3 Interview -www.wbur.org/2009/07/17/mass-labor- shortage/player
Expert Contributor . Marketing Speaker . Consultant (MikeVolpe.com) . PodcastMike Volpe says, “I’m a Professional Marketer not a Professional Speaker”Volpe’s speaker focus includes: Internet Marketing Social Media Marketing Search Engine Optimization (SEO) Blogging for Business Improving Website Conversions Video Marketing Lead Generation and related topics
CONTACT INFORMATION FOR MIKE VOLPE www.mikevolpe.com The Death of Marketing Automation