Microsoft power point bottomless coffee slides

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Microsoft power point bottomless coffee slides

  1. 1. Table Of ContentTable Of ContentTable Of ContentTable Of Content Chapter 1. An Introduction Chapter 2. Setting Sail Chapter 3. The Differentials Chapter 4. Mind The Gap Chapter 5. Signs Of Trouble Chapter 6. The “New Look” Chapter 7. Your Future
  2. 2. Chapter 1.Chapter 1.Chapter 1.Chapter 1. An Introduction
  3. 3. Chapter 2.Chapter 2.Chapter 2.Chapter 2. Setting Sail 0 10 20 30 40 50 60 70 80 90 100 Coffee Shop Restaurants The Mugg
  4. 4. Chapter 3.Chapter 3.Chapter 3.Chapter 3. The Differentials 1. ALMOST Free Coffee (Never Say FREE Anything) 2. BLOW Them Away (Everybody Understands Value) 3. CONSISTENCY Is Key (Not Exceeding Expectations) 4. Constant RENEWAL (Through Innovation) 5. ALIGNING Ourselves (They Had The Money) 6. BRING ‘EM BACK (Nothing costs more than an empty chair.)
  5. 5. Chapter 4.Chapter 4.Chapter 4.Chapter 4. Mind The Gap
  6. 6. ChapterChapterChapterChapter 5.5.5.5. Signs Of Trouble The Early Days First Signs Of Trouble THE DIPTHE DIPTHE DIPTHE DIP The We Can Do Anything Stage The DecisionThe DecisionThe DecisionThe Decision The Hard Graft The Reward “If I had asked the public what they wanted, they would have told me… Faster horses!” Henry FordHenry FordHenry FordHenry Ford
  7. 7. ChapterChapterChapterChapter 6.6.6.6. The New Look
  8. 8. ChapterChapterChapterChapter 7.7.7.7. Their Future
  9. 9. Chapter 7. Your Future The way we market The way they complain The way we communicate
  10. 10. Contact Details • Cell: 0824497367 • Mail: mike@brandstrategy.co.za • Web: www.brandstrategy.co.za • Blog: www.brandstrategy.co.za • Facebook: http://www.facebook.com/home.php#!/group.php?gid=140997689254505 • Twitter mike_said_what • LinkedIn Mike Said

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