SOMETHING JUST HAPPENED! WHERE SHOULD I POST IT? Do you want Is it business Is it a personal anyone to related? matter? actually see it? Y N Y N Y Are you in a Would you be in Would you be in bar, restaurant trouble if your trouble if your or airport? boss found out? spouse found out? Y N Y Are you N N addicted to likes? Is it very boring? Y N YGoogle + Foursquare Don’t Post It LinkedIn Facebook Twitter
Mike Said Nick NicolaubrandStrategy.co.za globalwrapps.co.za@mike_said_what @wrappalicious#brandstrategy #globalwrapps#clickafrica #clickafrica
No graphs Simply a brutal account ofNo statistics what has worked for US andNo mind numbing numbers what hasn’t and how you canNo academic theory avoid some of those mistakes.
In marketing PERCEPTION ismore important thanREALITY. It does not matterhow good you are only howgood people THINK you are!
It’s hard workIt requires dedicationIt is not THE SILVER BULLETIt levels the playing fields
The Four R’s Of Mobile The Four R’s Of MobileRegular RelevantRemarkable RealAnd of course there is a 5thRespectful
Why bother at all…Location adds relevance andpersonalization to advertisingand especially mobileadvertising!
Which results in considerablyhigher click through and thatmy fellow skeptics is theWHY of mobile marketing.
Now let’s take a look at HOWMobile Location BasedMarketing (MLBM) should beworking…