informoire.com                 Patterns for Analyzing                 Activities, Content, and                  Process to...
informoire.com@mikerice126#3patterns
informoire.com@mikerice126#3patterns
informoire.com@mikerice126#3patterns                 http://abbytheia.wordpress.com/2011/01/22/design-systems-not-stuff/
informoire.com                 Hi@mikerice126#3patterns
Peopleinformoire.com                   Mental Models                 Processes                   Information Process      ...
informoire.com                 Mental                 Models@mikerice126#3patterns
informoire.com                 Empathy                 Empathy means to be preoccupied by the                  thoughts an...
informoire.com                 Empathy                 “The deepest form of understanding                   another person...
informoire.com@mikerice126#3patterns                 Figure 1.1 from Mental Models: Aligning design strategy with human be...
informoire.com                 Define task-based audience                 segments                 • Brainstorm 150-200 di...
informoire.com                 Brainstormed behaviors                 •   Ride a monster truck     •   Play a game        ...
informoire.com                 Distinguishing behaviors                 •   Ride a monster truck     •   Play a game      ...
informoire.com                 Group and consolidate behaviors                 • Experience rides                      •  ...
informoire.com                 Use actors to group behaviors                               Parent with   Grandparent   Chi...
informoire.com                 Narrow your focus                               Parent with   Grandparent   Child with   Ch...
informoire.com                 Name the groups – task based                 audience segments                 • Responsibl...
informoire.com                 Collect information                 1.   Recruit participants                 2.   Non-dire...
informoire.com                 What is a task?                 Task                                Not a task             ...
informoire.com                 Example tasks from grouped                 transcript quotes                 Leave as a gro...
informoire.com                 Support users’ mental models with                 content@mikerice126#3patterns            ...
informoire.com@mikerice126#3patterns
informoire.com                 Mental Models, by Indi Young@mikerice126#3patterns
informoire.com                 Information                   Process                   Maturity@mikerice126#3patterns     ...
informoire.com                 Information Process Maturity Levels                 Level Maturity                 Looks li...
informoire.com                 IPMM Key Characteristics                 •   Publications Design   •   Organizational Struc...
informoire.com                 Hiring and Training                 Information developers are hired by knowledgeable profe...
informoire.com                 Hiring and Training                 0                1                 2                   ...
informoire.com                 CIDM – JoAnn Hackos@mikerice126#3patterns
informoire.com                 Content Value                   Analysis@mikerice126#3patterns
informoire.com                 Preparing for Content Value                 Analysis                 1.   Decide what to me...
informoire.com                 Content Inventory Sample                                                                   ...
informoire.com@mikerice126#3patterns
informoire.com@mikerice126#3patterns
informoire.com@mikerice126#3patterns
informoire.com                 Confidence interval, or, margin of                 error@mikerice126#3patterns
informoire.com                 95% confidence level, ± 10%                 error                 Topics                   ...
informoire.com                 95% confidence level, ± 20%                 error                 Topics                   ...
informoire.com                 One Possible Set of Characteristics@mikerice126#3patterns                 http://understand...
informoire.com                 Rating Scale                 0   Absent                 1   Some is present                ...
informoire.com                 Report@mikerice126#3patterns
informoire.com                 Adding icons@mikerice126#3patterns
informoire.com                 Visual Summary@mikerice126#3patterns
informoire.com                 Content Value Analysis@mikerice126#3patterns                 http://iainstitute.org/tools
informoire.com                 Abby Covert – TUG@mikerice126#3patterns                 http://understandinggroup.com/iaheu...
informoire.com                   But wait,                 there’s moiré.@mikerice126#3patterns
informoire.com                 Patterns help us deal with                 complexity@mikerice126#3patterns
informoire.com                 Patterns can save us time and                 improve consistency@mikerice126#3patterns
informoire.com                 Patterns can uncover the obscure@mikerice126#3patterns
informoire.com                 Patterns are not the reality@mikerice126#3patterns
informoire.com                 Patterns can blind us                          O                          X@mikerice126#3pa...
informoire.com                 Mental Models                 Information Process                 Maturity Model@mikerice12...
informoire.com                 Mike Rice                 informoire.com                 informoire@gmail.com              ...
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Patterns for Analyzing Activities, Content, and Process to Influence Change

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People, process, and our content interact with each other in complex ways. Using patterns as frameworks to guide our analysis of these interactions can reveal the order behind the complexity. Presenting the analysis visually can help reveal insights that are understandable and convincing. Mike presents three patterns that you can use in your organization to analyze the front-stage and back-stage interactions with customers, the value of the content that they receive, and the processes behind content creation.

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  • The BurjKhalifa is (as of December 2011) the tallest building in the world. 2716.5 feet (over 160 stories) tall. In comparison, the Xerox Tower, the tallest building in Rochester, stands at 443 feet.If we think about a tall building, one of the challenges is bearing the weight of all of the floors above. Over 840,000 tons of steel and concrete. Foundation itself used 110,000 tons of concrete. 192 piles sunk more than 50 meters beneath the surface.As it turns out though, that is one of the simpler challenges. Elevators, electrical wiring, wind (counterbalance), [twitter]What happens when you flush a toilet in the world’s tallest building? http://bit.ly/u5UaL3 [/twitter]http://www.npr.org/templates/transcript/transcript.php?storyId=141858484http://boingboing.net/2011/11/08/what-happens-when-you-flush-a-toilet-in-the-worlds-tallest-building.htmlhttp://www.howjsay.com/index.php?word=burj%20khalifa&submit=Submithttp://www.burjkhalifa.ae/language/en-us/the-tower/construction.aspx
  • [twitter] "Design Systems, Not Stuff." Systems-based thinking for brands. http://bit.ly/uRGKr7 [/twitter]
  • [twitter]How to Wield Empathy http://bit.ly/JjV8M0 [/twitter]
  • a visual depiction of the behavior of a particular audience
  • P62 six shortcuts to mental modelsp56 From the existing research and your collective experience over the years, your team will be able to produce around 40% to 50% of the behaviors that actual research would create.
  • [twitter]Alignment diagrams can show whether content and services are aligned to customer needs. [/twitter]
  • [twitter]Learn more about mental models in Indi Young’s book. http://bit.ly/JyCYb6 [/twitter]
  • [twitter]Information process maturity ranges from oblivious to optimizing. [/twitter]
  • [twitter]Present findings visually for a process maturity assessment. Give partial credit. [/twitter]
  • [twitter]Information Process Maturity – How does your organization measure up? http://bit.ly/I2QJOn [/twitter]
  • [twitter]Patrick Walsh’s statistical approach to content analysis: Content Value Analysis http://bit.ly/J3lBve [/twitter]
  • [twitter]10 Heuristic IA Principles http://slidesha.re/JiEDSK [/twitter]
  • [twitter]Numeric rating scales, starting at 0 are easy to analyze and easy to know which end is up. [/twitter]
  • [twitter]Conditional formatting in Excel with icon sets can add graphical pizzazz to your content analysis summary. [/twitter]
  • [twitter]10 Heuristic IA Principles available as a poster: http://bit.ly/I2RZAZ [/twitter]
  • Parable of the watchmakers, Horus and TempusCreative commons license, Wikipedia
  • Co-occurrence matrix
  • [twitter]Patterns are both informative and deceptive. Use them wisely. http://bit.ly/JGq8ox [/twitter]
  • Patterns for Analyzing Activities, Content, and Process to Influence Change

    1. 1. informoire.com Patterns for Analyzing Activities, Content, and Process to Influence Change@mikerice126#3patterns
    2. 2. informoire.com@mikerice126#3patterns
    3. 3. informoire.com@mikerice126#3patterns
    4. 4. informoire.com@mikerice126#3patterns http://abbytheia.wordpress.com/2011/01/22/design-systems-not-stuff/
    5. 5. informoire.com Hi@mikerice126#3patterns
    6. 6. Peopleinformoire.com Mental Models Processes Information Process Maturity Model Content@mikerice126 Content Value Analysis#3patterns
    7. 7. informoire.com Mental Models@mikerice126#3patterns
    8. 8. informoire.com Empathy Empathy means to be preoccupied by the thoughts and feelings of other people, putting yourself in their place, trying to think like them.@mikerice126#3patterns Neculai Ioan Fantanaru
    9. 9. informoire.com Empathy “The deepest form of understanding another person is empathy…[which] involves a shift from…observing how you seem on the outside, to…imagining what it feels like to be you on the inside.”@mikerice126#3patterns From the book Difficult Conversations by Douglas Stone, Bruce Patton, and Sheila Heen of the Harvard Negotiation Project, Chapter 9, “Empathy is a Journey, Not a Destination,” p. 183.
    10. 10. informoire.com@mikerice126#3patterns Figure 1.1 from Mental Models: Aligning design strategy with human behavior by Indi Young; Rosenfeld Media, 2008. http://www.rosenfeldmedia.com/books/mental-models/
    11. 11. informoire.com Define task-based audience segments • Brainstorm 150-200 distinguishing behaviors, then consolidate duplicate and similar (75) • Group the behaviors by types • Name the behavior groups@mikerice126#3patterns
    12. 12. informoire.com Brainstormed behaviors • Ride a monster truck • Play a game • Play with a friend • Collect tickets • Eat pizza • Choose a prize • Get a soda • Buy tokens • Play by myself • Order pizza • Have a treat • Use the restroom • Bring home a keepsake • Take a photo • Check my email • Celebrate a birthday • Keep track of my party • Play a game with a • Be entertained companion@mikerice126#3patterns
    13. 13. informoire.com Distinguishing behaviors • Ride a monster truck • Play a game • Play with a friend • Collect tickets • Eat pizza • Choose a prize • Get a soda • Buy tokens • Play by myself • Order pizza • Have a treat • Use the restroom • Bring home a keepsake • Take a photo • Check my email • Celebrate a birthday • Keep track of my party • Play a game with a • Be entertained companion@mikerice126#3patterns
    14. 14. informoire.com Group and consolidate behaviors • Experience rides • Play games – Ride a monster truck • Play a game with a friend – Ride a roller coaster simulator • Buy tokens • Eat and drink – Order pizza • Win prizes – Eat pizza – Collect tickets – Get a soda – Choose a prize – Have a treat • Take a photo • Physical play • Bring home a keepsake – Physical play by myself • Celebrate a birthday – Physical play with a friend • Use the restroom • Check my email • Keep track of my party@mikerice126 • Be entertained#3patterns
    15. 15. informoire.com Use actors to group behaviors Parent with Grandparent Child with Child with Teen with child with child friend parent friends Order X X X pizza Get a drink X X X X Buy tokens X X X Keep track X X X of party Play game X X X X X with friend Celebrate X X X X a birthday@mikerice126 Take a X X#3patterns photo Keepsake X X X X
    16. 16. informoire.com Narrow your focus Parent with Grandparent Child with Child with Teen with child with child friend parent friends Order X X X pizza Get a drink X X X X Buy tokens X X X Keep track X X X of party Play game X X X X X with friend Celebrate X X X X a birthday@mikerice126 Take a X X#3patterns photo Keepsake X X X X
    17. 17. informoire.com Name the groups – task based audience segments • Responsible person • Adrenaline junkie • Guest of honor@mikerice126#3patterns
    18. 18. informoire.com Collect information 1. Recruit participants 2. Non-directive interview 3. Transcript 4. Comb for tasks@mikerice126#3patterns
    19. 19. informoire.com What is a task? Task Not a task • Task – “I order a pitcher of • Expectation – “I think that soda.” some kids will misbehave.” • Implied task – “We’ll need • Preference – “I’d rather eat something to eat.” pizza anywhere else.” • Third-party task – “She plays • Desire – “I wish they served on the slide” coffee there!” • Philosophy – “A kid should be able to get lost in the experience.” • Feeling – “I’m happy they’re having a good time.”@mikerice126#3patterns
    20. 20. informoire.com Example tasks from grouped transcript quotes Leave as a group Bring home a picture • “There’s so much going on, I • “I like that I have a picture of can’t keep an eye on all the kids her having so much fun.” at once.” • “He has the picture [of himself] • “When they’re out of tokens, on his dresser.” they come find me.” • “I forgot to bring my camera, so • “Having that checkpoint [at the I’m glad they have the machine exit] makes it so I don’t have to [that takes and prints photos] worry.” there.”@mikerice126#3patterns
    21. 21. informoire.com Support users’ mental models with content@mikerice126#3patterns Figure 12.9 from Mental Models: Aligning design strategy with human behavior by Indi Young; Rosenfeld Media, 2008. http://www.rosenfeldmedia.com/books/mental-models/
    22. 22. informoire.com@mikerice126#3patterns
    23. 23. informoire.com Mental Models, by Indi Young@mikerice126#3patterns
    24. 24. informoire.com Information Process Maturity@mikerice126#3patterns Model
    25. 25. informoire.com Information Process Maturity Levels Level Maturity Looks like 0 Oblivious We don’t need professional information developers. The engineers can write it. 1 Ad-Hoc Lack of structure and uniform practices. 2 Rudimentary Processes and standards are starting to be put in place. Unity is replacing autonomy. However, new practices are abandoned in the face of deadlines. 3 Organized and Commitment to following uniform processes, Repeatable templates, and standards on every project. Continuous improvement. 4 Managed and Strong and consistent commitment to the Sustainable mature practices. Increasing sophistication of measurements, research, business value.@mikerice126#3patterns 5 Optimizing Sustained innovation. Strategic alignment. http://www.infomanagementcenter.com/enewsletter/2011/201105/feature.htm
    26. 26. informoire.com IPMM Key Characteristics • Publications Design • Organizational Structure • Cost Control • Quality Assurance • Quality Management • Planning • Change Management • Estimating & Scheduling • Collaboration • Hiring and Training@mikerice126#3patterns
    27. 27. informoire.com Hiring and Training Information developers are hired by knowledgeable professionals in the field, and hiring is based on a wide range of clearly defined professional requirements. Once hired, information developers are provided with internal and external opportunities for continuing training so that best practices in the field are understood and maintained. 1. Ad-hoc 2. Rudimentary 3. Organized 4. Managed 5. Optimizing and repeatable and sustainable Information Information Information The skills of Information- developers are developers are developers are senior information development hired by technical hired by hired for their developers are managers are and other knowledgeable expertise in leveraged through provided with managers. They managers and specific hiring of entry- management are typically hired peers for technical specializations. level staff. training and for technical and and tools skills Training is Training and development tools expertise and sometimes for considered a mentoring are opportunities to rather than expertise in required part of provided increase their information- information each persons internally, and understanding of development skills development. professional external business and training. Training is development. opportunities for objectives.@mikerice126 No regular provided growth are training is occasionally by regularly provided#3patterns provided. request. in specialized areas.
    28. 28. informoire.com Hiring and Training 0 1 2 3 4 5 Ad-Hoc Rudimentary Organized and Managed and Optimizing Repeatable Sustainable Current state: Information developers are hired by knowledgeable managers and peers for technical and tools skills and often for expertise in information development. Training is provided consistently by request. External opportunities for growth are available occasionally. Growth needed: Hire for specific expertise. Require continuing education or@mikerice126 training for every information developer.#3patterns Based on a design by Sam Malachowsky. http://samuelm.com/
    29. 29. informoire.com CIDM – JoAnn Hackos@mikerice126#3patterns
    30. 30. informoire.com Content Value Analysis@mikerice126#3patterns
    31. 31. informoire.com Preparing for Content Value Analysis 1. Decide what to measure 2. Content inventory 3. Count the topics, headings, or web pages 4. Determine the sample size 5. Select the samples@mikerice126#3patterns
    32. 32. informoire.com Content Inventory Sample Last Navigation title Page title Files updated Owner Comments Delete? 0.0 Home Wine Tasmania No page at this level - displays 1.0 Wine Tasmania History 1.1 History History 1.2 Touring Tasmania Touring Tasmania 1.3 Touring Links Touring Links 1.4 Wine Industry Tasmania Wine Industry Tasmania 1.5 Industry Statistics & Info Industry Statistics & Info 1.6 Investment Investment 1.7 Partners Wine Industry Tasmania Partners No page at this level - displays 2.0 The Wine Route Overview 2.1 Wine route overview The wine route 2.2.0 Tamar Valley Wine Route Tamar Valley Wine Route 2.3.0 Southern Wine Region Southern Wine Region 2.4.0 East Coast Wine Region East Coast Wine Region 2.5.0 North West Wine Region North West Wine Region 3.0 Latest News Latest News No content on page No page at this level - displays 4.0 Events Overview 4.1 Overview Events No left-nav 4.2 Booking Event booking No left-nav 4.3 Privacy Policy Privacy Policy No left-nav 4.4 Security and Refunds Security and Refunds No left-nav 5.0 Members Wine Industry Tasmania Members 6.0 Resources Resources 5 PDF files@mikerice126#3patterns http://maadmob.com.au/resources/content_inventory
    33. 33. informoire.com@mikerice126#3patterns
    34. 34. informoire.com@mikerice126#3patterns
    35. 35. informoire.com@mikerice126#3patterns
    36. 36. informoire.com Confidence interval, or, margin of error@mikerice126#3patterns
    37. 37. informoire.com 95% confidence level, ± 10% error Topics Sample needed 200 66 2000 92 5000 95@mikerice126#3patterns 10,000 96 http://www.raosoft.com/samplesize.html
    38. 38. informoire.com 95% confidence level, ± 20% error Topics Sample needed 200 22 2000 24 5000 24@mikerice126#3patterns 10,000 24 http://www.raosoft.com/samplesize.html
    39. 39. informoire.com One Possible Set of Characteristics@mikerice126#3patterns http://understandinggroup.com/iaheuristics/
    40. 40. informoire.com Rating Scale 0 Absent 1 Some is present 2 Mostly present 3 Flawless If truly not applicable, rather than simply absent, do not enter a value.@mikerice126#3patterns
    41. 41. informoire.com Report@mikerice126#3patterns
    42. 42. informoire.com Adding icons@mikerice126#3patterns
    43. 43. informoire.com Visual Summary@mikerice126#3patterns
    44. 44. informoire.com Content Value Analysis@mikerice126#3patterns http://iainstitute.org/tools
    45. 45. informoire.com Abby Covert – TUG@mikerice126#3patterns http://understandinggroup.com/iaheuristics/
    46. 46. informoire.com But wait, there’s moiré.@mikerice126#3patterns
    47. 47. informoire.com Patterns help us deal with complexity@mikerice126#3patterns
    48. 48. informoire.com Patterns can save us time and improve consistency@mikerice126#3patterns
    49. 49. informoire.com Patterns can uncover the obscure@mikerice126#3patterns
    50. 50. informoire.com Patterns are not the reality@mikerice126#3patterns
    51. 51. informoire.com Patterns can blind us O X@mikerice126#3patterns
    52. 52. informoire.com Mental Models Information Process Maturity Model@mikerice126 Content Value Analysis#3patterns
    53. 53. informoire.com Mike Rice informoire.com informoire@gmail.com @mikerice126 linkedin.com/michaeljrice linkd.in/IAUXROC @IAUXROC@mikerice126#3patterns slideshare.net/mikerice126

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