6 Secrets Of Video Marketing That The Pros Use


Published on

http://renegadebusinesssolutions.com/video-marketing Video Marketing is taking the internet by storm. And for good reason! Using video you will:

Connect and build rapport with your prospects faster than ever before so you build the trust necessary to make them lifelong customers

Motivate buyers to take the first (and easy) step in your sales process – just by having them click PLAY
Saves time over writing sales copy, opt-in pages, blog posts

Create products that have two to three times the perceived value

Have a realistic chance to show up on the first page of Google and get hordes of FREE traffic
Get your marketing “unstuck” and breakthrough to the money-zone

And that’s just the start. Using video, you’ll expand your reach and get your message out to the global market. It’s no wonder all the top marketers are using it… because video gets results.

- Video on your site WILL increase time-on-page
- Video on your site WILL generate useful feedback and comments
- Video on your site WILL capture more opt-ins
- Video on your site WILL convert more visitors into PAYING customers
- Video Will Catch Your Eye on Google Searches

Published in: Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

6 Secrets Of Video Marketing That The Pros Use

  1. 1. WELCOME TO THE SEMINAR<br />The 6 Secrets of Video Marketing That The Pros Use<br />Presented by<br />Participants are in listen only mode<br />There will be a question and answer period after the presentation<br />
  2. 2. WELCOME TO THE SEMINAR<br />Thank you for attending<br />Please fill out the online survey after the presentation<br />
  3. 3. Renegade business solutions The 6 Secrets of Video Marketing That The Pros Use<br />Enhance your lead generation & sales<br />
  4. 4. Video Marketing Presentation Overview<br />The 6 Secrets of Video Marketing That The Pros Use<br />Presented by<br />
  5. 5. Video Marketing Secrets Who I Am<br />About Your Presenter:<br />Michael Ray<br />President <br />Renegade Business Solutions<br />RenegadeBusinessSolutions.com<br />
  6. 6. Marketing What Is Video Marketing?<br />What is Video Marketing? <br />Use of Video Marketing channels as part of integrated marketing communications<br />Usually center around efforts to create video content that attracts attention <br />Generates online conversations <br />Encourages views to share it with their social networks <br />Message spreads from user to user <br />
  7. 7. Marketing Strategy Video Marketing Statistics <br />Video Marketing – The Numbers<br /> Over 141 Million Americans Watch Video<br /> 52% Of Internet Users Watch Video<br /> Over 2 Billion People Have Access To Video Over The Internet<br /> YouTube is the #2 Largest Search Engine In The World<br /> 25 billion video streams on an average month<br />
  8. 8. Video Marketing Why Use It?<br />Online Video is: <br />
  9. 9. Video Marketing Why Use It?<br />New York Times Article<br />Video is now the fastest-growing segment of the Internet advertising<br />eMarketer said that video ads would be the “main channel” for major advertisers<br />Companies like CNN, ESPN, WSJ, and MSNBC are increasing their investment in online video<br />It works<br />
  10. 10. Video Marketing Why Use It?<br />Amazon.com<br />Using video to promote it’s #1 product, The Kindle<br />Simple pan and zoom video<br />Posted video on most important real estate on page<br />Anyone can make same video in 2 hours or less<br />
  11. 11.
  12. 12. Video Marketing Video Myths<br />Pros don’t believe the myths about video production and are glad most people do.<br />
  13. 13. Video Marketing Why Use It?<br />It Just Works<br />Google loves video<br />Search engine index video sharing sites on regular basis<br />Video can rank as fast as 10 minutes<br />One video can rank multiple times <br />
  14. 14. Video Marketing Why Use It?<br />It Just Works<br />Video myth means less competition<br />Better chance of ranking on #1 and #2 search engines in the world<br />Does not have to be great quality video<br />
  15. 15. Video Marketing Video Myths<br />Tech Doesn’t Matter<br />Most video done on PowerPoint or screencast<br />Screen cast software<br />CamStudio<br />Camtasia Studio (Techsmith)<br />Jing (Techsmith)<br />Camera - Kodak Zi8<br />Microphones (Mics Matter)<br />Audio Technica ATR-3350 <br />Logitech headphone w/mic<br />
  16. 16.
  17. 17. Video Marketing Start With End In Mind<br />What is the goal of the video<br />
  18. 18. Video Marketing Video Structure<br />Hook – Path - Persuasion<br />
  19. 19. Video Marketing General Rules<br />Strategies for shooting video<br />
  20. 20.
  21. 21. Video Marketing Strategy<br />Strategies for shooting video<br />
  22. 22. Video Marketing Strategy 10x10x4<br />Strategies for shooting video<br />
  23. 23. Video Marketing Strategy<br />Strategy<br /><ul><li> Use Video Marketing to drive people back to your website
  24. 24. Use landing (squeeze) pages
  25. 25. Giveaway free information in exchange for customer contact info (lead)</li></li></ul><li>
  26. 26. Video MarketingDistribution<br />DISTRIBUTION<br />The pros distribute their video far and wide on the internet<br />Use automation tools like Tube Mogul and Traffic Geyser<br />Video distributed to between 20 – 40 video sharing sites<br />
  27. 27.
  28. 28. Video MarketingPromotion<br />PROMOTION<br />You must promote your video to make sure it gets seen<br />Video sharing sites give each of your videos a separate webpage & URL<br />Bookmark your video pages using automated tools like SocialMarker.com or SocialPoster.com<br />Increases rankings on Google and visitors through social media sites<br />
  29. 29.
  30. 30. Video MarketingMeasurement<br />MEASUREMENT<br />You must measure your progress to see if you are doing well<br />Use tools like Visible Measures, TubeMogul, and YouTube Insights<br />Google Analytics for your blog or website<br />