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5 keys to effective social media marketing for business presentation


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Do You Want To Increase Your Business Leads By More Than 300% In Just A Few Weeks?

Then you'll need to know the 5 Keys To Effective Social Media Marketing For Business. Improper use of social media sites like Facebook or Twitter can not only lower your marketing impact, it can damage your brand.

This presentation is taken from a one hour webinar on the strategies of how to properly use social media for business and open the flood gates to new leads. The presentation description is below.

The 5 Keys To Effective Social Media Marketing For Business
Topic: Social Media Marketing

Facebook, Twitter, YouTube, LinkedIn and all the others...we've all heard about them but how do you use them for business? It's more than just throwing up a page or using the same tactics you use for your personal pages. In this workshop you'll learn what social media really is, if & why you should use it, how to minimize your efforts and maximize your results, and the critical strategies needed to launch a successful business social media marketing campaign. This workshop will not go into details of how to setup or manage accounts on specific social media channels. It instead discusses the strategy, techniques, and decisions that go into social media marketing. Subsequent workshops discuss specific media channels and how to use them.

Published in: Business
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5 keys to effective social media marketing for business presentation

  1. 1. WELCOME TO THE SEMINAR<br />The 5 Keys To Effective Social Media Marketing For Business<br />Presented by<br />Participants are in listen only mode<br />There will be a question and answer period after the presentation<br />
  2. 2. WELCOME TO THE SEMINAR<br />Thank for attending<br />Please fill out the online survey after the presentation<br />
  3. 3. Renegade business solutions 5 keys to effective Social Media Marketing For Business<br />Enhance your lead generation & sales<br />
  4. 4. Social Media Presentation Overview<br />The 5 Keys To Effective Social Media Marketing For Business<br />Presented by<br />
  5. 5. Social Media Marketing Strategy Who I Am<br />About Your Presenter:<br />Michael Ray<br />President <br />Renegade Business Solutions<br /><br />
  6. 6. Marketing What Is Social Media Marketing?<br />What is Social Media Marketing? <br />Use of social media channels as part of integrated marketing communications<br />Usually center around efforts to create content that attracts attention <br />Generates online conversations <br />Encourages readers to share it with their social networks <br />Message spreads from user to user <br />
  7. 7. Marketing Strategy Social Media Statistics <br />Social Media – The Numbers<br /><ul><li> Facebook #1 Social Media Site
  8. 8. Over 500 Million people worldwide
  9. 9. 3.5 Billion pieces of content shared
  10. 10. Over 35 Million people update their status daily - Active Audience
  11. 11. Over 3 Million Fanpage – 8 Million joining the pages
  12. 12. Over 1.5 Million Local Business
  13. 13. Twitter
  14. 14. 75 Million Accounts
  15. 15. 15 Million active
  16. 16. LinkedIn
  17. 17. 50 Million users
  18. 18. 80% of companies say they use service to find employee candidate
  19. 19. Flickr – 4 Billion images</li></li></ul><li>Social Media Marketing Why Use It?<br />External benefits of social media<br />
  20. 20. Social Media Marketing Why Use It?<br />Internal benefits of social media<br />LOW RISK, HIGH REWARD<br />Suggested Techniques<br /><ul><li>Web 2.0 Channels
  21. 21. Blog
  22. 22. Videos
  23. 23. White Papers</li></li></ul><li>Social Media Marketing Status– Hot<br />Social Media Marketing is the hottest marketing trend going now for small and large businesses. <br />
  24. 24. Social Media Marketing It Works<br />The Engagementdb Report found that "...the most valuable brands in the world are experiencing a direct correlation between top financial performance and deep social media engagement ...Socially engaged companies are in fact more financially successful."<br />
  25. 25.
  26. 26. Social Media Marketing Process Map Fix<br />
  27. 27. Social Media Marketing Process Map Fix<br />PLAN IN ADVANCE<br />Marketing channel or something else<br />Make sure your clients/customers know your plans<br />Regularly reinforce the message<br />Spin mistakes in your favor (Prince Tennis Racquets)<br />
  28. 28. Social Media Marketing Strategy Wheel<br />
  29. 29.
  30. 30. Social Media Changing The Game<br />Social Media & Web 2.0 Have Changed Marketing<br />Instead of the old business model of you talking to the consumer, now it’s a conversation. You talk to them and they talk to you, and either party can start the conversation. For example, a customer may send a complaint or a question to you via your website, Facebook, or Twitter and you respond in real time.<br />
  31. 31. Social Media Marketing – Engagement<br />Social Media Marketing has different rules.<br /><ul><li> Cocktail party analogy</li></li></ul><li>
  32. 32. Social Media Marketing Lead<br />Suggested Techniques<br /><ul><li> Find your audience
  33. 33. Be a leader
  34. 34. Answer questions
  35. 35. Use google alerts
  36. 36. Blog
  37. 37. Provide free expert info
  38. 38. Videos
  39. 39. Give credible info
  40. 40. Seen as expert
  41. 41. White Papers
  42. 42. Give free reports/ebooks
  43. 43. Seen as expert</li></li></ul><li>
  44. 44. Social Media Marketing Promotion<br />Suggested Techniques<br /><ul><li>Social Media
  45. 45. Better search ranking
  46. 46. Consumer engagement
  47. 47. Blog
  48. 48. Better search ranking
  49. 49. Consumer engagement
  50. 50. Videos
  51. 51. Better search ranking
  52. 52. Higher conversion rates
  53. 53. Seen as expert
  54. 54. White Papers
  55. 55. Higher conversion rates
  56. 56. Seen as expert</li></li></ul><li>
  57. 57. Social Media Marketing Promotion<br />Suggested Techniques<br /><ul><li> Use social media to drive people back to your website
  58. 58. Use landing (squeeze) pages
  59. 59. Giveaway free information in exchange for customer contact info (lead)</li></li></ul><li>Social Media Marketing – Do’s<br />Often company ‘s have limited manpower and resources.  They must develop a plan and criteria and by which they can guide their marketing efforts, and how those efforts will be implemented. <br />
  60. 60. Social Media Marketing - Commitment<br />Huge Time Commitment<br />