Kickstart Your
Kickstart!
Insight into
Crowdfunding
Hello I’m Mike
I am on Facebook
/mikeprasad
I am on Twitter
@mikeprasad
I am digitally
mikeprasad
I’ve
done a few things
A Quick Overview
Different Platforms
for Different Purposes
Anatomy of a
Project
Key Elements
For Every Platform
The Visual
Video & Cover Image
The Title
Define + Show Value
The Tagline
Validate +
Differentiate +
Show Value
The Story Opener
Start with a Situation
The Overview
Concise & Divisive
The Details
Overcompensate
The Validation
Overqualify
The Progress
Show a Tipping Point
The Call To Action
We Only Need You
The Rewards
Shopping Time
The Thank You
A Feel Good Moment
A Few
Quick Tips
1.
Promote with the
Right Channel
Models, Mechanisms
and Uses
2.
Establish
A Content Plan
3.
Research Influencer
Lists and Blogs
4.
Target Enthusiasts
and Reinforce
5.
Create the Circle of
Shiny
Seed
Audience

Ad

ok

t Lo

Firs

Broa
dca
Exp
ort & st,
Sha
re

Shiny

op

tio

n

Social Media Mechanism

at ce
re n
G ...
6.
Leverage External
Trends and Emergent
Opportunity
7.
Leverage Other
Brands and Audience
Arbitrage
8.
Respond & Be
Proactive 

All The Time
9.
Plan Beyond the
Fundraising
10.
Be Smart About
Fulfillment
Questions & Discussion
Want to talk more?
mike@thecollab.co
@mikeprasad
818.974.7940
Kickstart Your Kickstarter: An Intro to the Elements of a Crowdfunded Project
Kickstart Your Kickstarter: An Intro to the Elements of a Crowdfunded Project
Kickstart Your Kickstarter: An Intro to the Elements of a Crowdfunded Project
Kickstart Your Kickstarter: An Intro to the Elements of a Crowdfunded Project
Kickstart Your Kickstarter: An Intro to the Elements of a Crowdfunded Project
Kickstart Your Kickstarter: An Intro to the Elements of a Crowdfunded Project
Kickstart Your Kickstarter: An Intro to the Elements of a Crowdfunded Project
Kickstart Your Kickstarter: An Intro to the Elements of a Crowdfunded Project
Kickstart Your Kickstarter: An Intro to the Elements of a Crowdfunded Project
Kickstart Your Kickstarter: An Intro to the Elements of a Crowdfunded Project
Kickstart Your Kickstarter: An Intro to the Elements of a Crowdfunded Project
Kickstart Your Kickstarter: An Intro to the Elements of a Crowdfunded Project
Kickstart Your Kickstarter: An Intro to the Elements of a Crowdfunded Project
Kickstart Your Kickstarter: An Intro to the Elements of a Crowdfunded Project
Kickstart Your Kickstarter: An Intro to the Elements of a Crowdfunded Project
Kickstart Your Kickstarter: An Intro to the Elements of a Crowdfunded Project
Kickstart Your Kickstarter: An Intro to the Elements of a Crowdfunded Project
Kickstart Your Kickstarter: An Intro to the Elements of a Crowdfunded Project
Upcoming SlideShare
Loading in …5
×

Kickstart Your Kickstarter: An Intro to the Elements of a Crowdfunded Project

671 views

Published on

Presented at the RAP Conference, October 2013 by Mike Prasad @ TheCollab.co. Deck is designed to be presented, not read.

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
671
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
9
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Kickstart Your Kickstarter: An Intro to the Elements of a Crowdfunded Project

  1. 1. Kickstart Your Kickstart! Insight into Crowdfunding
  2. 2. Hello I’m Mike
  3. 3. I am on Facebook /mikeprasad
  4. 4. I am on Twitter @mikeprasad
  5. 5. I am digitally mikeprasad
  6. 6. I’ve done a few things
  7. 7. A Quick Overview Different Platforms for Different Purposes
  8. 8. Anatomy of a Project
  9. 9. Key Elements For Every Platform
  10. 10. The Visual Video & Cover Image
  11. 11. The Title Define + Show Value
  12. 12. The Tagline Validate + Differentiate + Show Value
  13. 13. The Story Opener Start with a Situation
  14. 14. The Overview Concise & Divisive
  15. 15. The Details Overcompensate
  16. 16. The Validation Overqualify
  17. 17. The Progress Show a Tipping Point
  18. 18. The Call To Action We Only Need You
  19. 19. The Rewards Shopping Time
  20. 20. The Thank You A Feel Good Moment
  21. 21. A Few Quick Tips
  22. 22. 1. Promote with the Right Channel Models, Mechanisms and Uses
  23. 23. 2. Establish A Content Plan
  24. 24. 3. Research Influencer Lists and Blogs
  25. 25. 4. Target Enthusiasts and Reinforce
  26. 26. 5. Create the Circle of Shiny
  27. 27. Seed Audience Ad ok t Lo Firs Broa dca Exp ort & st, Sha re Shiny op tio n Social Media Mechanism at ce re n G rie pe Ex
  28. 28. 6. Leverage External Trends and Emergent Opportunity
  29. 29. 7. Leverage Other Brands and Audience Arbitrage
  30. 30. 8. Respond & Be Proactive 
 All The Time
  31. 31. 9. Plan Beyond the Fundraising
  32. 32. 10. Be Smart About Fulfillment
  33. 33. Questions & Discussion
  34. 34. Want to talk more? mike@thecollab.co @mikeprasad 818.974.7940

×