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Hello I’m Mike
I am on Twitter@mikeprasad
I am on Facebook/mikeprasad
I’vefounded
founded
founded
The NewFundamentals:Models for DigitalMarketing to DriveYour Business
Success inDigital Mediais using the rightmechanism + rightaudience + rightbrand & product
1.Understanding YourBusiness DigitalEcosystem
2.Existing versusThriving Online
3.Choosing the RightChannel Models,Mechanisms andUses for YourBusiness
4.Creating the RightChannel Strategy
5.EstablishBaseline Content
6.User Targeting andReinforcement
7.Research InfluencerLists and Blogs
Key Influencers           Blogger PressBroader         Critical        MajorAudience         Viral         Press &Adoption ...
8.Create the Circle ofShiny
Seed                                        Shiny   Audience                          re                  ort & st,       ...
9.Leverage ExternalTrends and EmergentOpportunity
10.Importance of Timingand UnderstandingEngagement Falloff
11.External BrandLeveraging andAudience Acquisition
12.Achieve CuratedSerendipity
Want to talk more?mike@agencyhi.comwww.agencyhi.comwww.kinetiqlabs.com
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
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Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success

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My slide deck from my 2012 Social Media Summit Hawaii talk.

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Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success

  1. 1. Hello I’m Mike
  2. 2. I am on Twitter@mikeprasad
  3. 3. I am on Facebook/mikeprasad
  4. 4. I’vefounded
  5. 5. founded
  6. 6. founded
  7. 7. The NewFundamentals:Models for DigitalMarketing to DriveYour Business
  8. 8. Success inDigital Mediais using the rightmechanism + rightaudience + rightbrand & product
  9. 9. 1.Understanding YourBusiness DigitalEcosystem
  10. 10. 2.Existing versusThriving Online
  11. 11. 3.Choosing the RightChannel Models,Mechanisms andUses for YourBusiness
  12. 12. 4.Creating the RightChannel Strategy
  13. 13. 5.EstablishBaseline Content
  14. 14. 6.User Targeting andReinforcement
  15. 15. 7.Research InfluencerLists and Blogs
  16. 16. Key Influencers Blogger PressBroader Critical MajorAudience Viral Press &Adoption Buzz Exposure Local Press Targeted Grassroots Seeding
  17. 17. 8.Create the Circle ofShiny
  18. 18. Seed Shiny Audience re ort & st, Sha Firs dca t Lo Broa Exp ok Ad at ce op re n tio G rie n pe ExSocial Media Mechanism
  19. 19. 9.Leverage ExternalTrends and EmergentOpportunity
  20. 20. 10.Importance of Timingand UnderstandingEngagement Falloff
  21. 21. 11.External BrandLeveraging andAudience Acquisition
  22. 22. 12.Achieve CuratedSerendipity
  23. 23. Want to talk more?mike@agencyhi.comwww.agencyhi.comwww.kinetiqlabs.com

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