Dental Website Design Musts: Don't Make These Mistakes


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If you are a dentists looking to get more patients from your dental website, you need to make sure it is set up to accomplish the main goal of your marketing, which is to get a visitor to call your office.

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Dental Website Design Musts: Don't Make These Mistakes

  1. 1. Title:Are You Making These Mistakes With Your Dental Website?
  2. 2. After having looked at hundreds of dental websites,I’ve come across some fatal mistakes (flaws) manyof them have, and the majority of these are beingproduced by big, national dental marketing firms, soshame on you!
  3. 3. When you launch your website on the internet youmust have a goal you want to achieve with it. Iknow this may sound like common sense, but manyof these dentists websites are not following thisgolden rule.
  4. 4. Hiding Your Phone NumberTake a look at a current dental website I cameacross on the Internet. This commits almost allthe flaws I mention below. This is the entirehomepage and look how huge that image is.
  5. 5. No text for visitors or google to find. Darkbackground with lighter font color, which is veryhard to read. Phone number no where that’svisible. No blog. This is what your website shouldnot look like! This was done by a big, nationaldental marketing firm.
  6. 6. Dental practices want new patients. The internetis where they are, so your website better do itsjob of enticing people to pick up the phone and callyour office. If not, your website is just anotherwasted piece of internet real estate.
  7. 7. What I see on many dental websites is a hiddenphone number. You are making the visitor work tofind it. Guess what? They’re gone if this happens!Instead, have your number high up on every webpage of your site, so it’s visible. Don’t make themlook for it.
  8. 8. No Call To ActionYou’ve got to take your visitor by the hand and tellthem what you want them to do on each and everypage of your website. If you don’t, they won’t knowwhat to do, and you’ll have wasted all that goodcontent for not. We refer to this as a directresponse website.
  9. 9. The main call to action as mentioned above is tohave them call your office to make anappointment. You achieve this by not only havingthe number high on the page, but also having astatement like, “Contact Our Office At  480-555-1212 To Schedule Your ComplimentaryConsultation” at the end of every content page,including your About page, which many dentistsdon’t do, and that page gets a lot of views from anew visitor.
  10. 10. Chaotic DesignWhat I see the majority of the time is homepages,as well as interior pages that have too much stuff,making it very difficult for a  visitor to know whatyou want them to do. Instead, have lots of whitespace, with black text, which makes it very easy toread and consume.
  11. 11. Many dental design firms go for pretty, with lots ofcolor, but this defeats the purpose of a user-friendly website. The biggest “no-no” in webdesign is a dark colored background with a lighterfont.  Especially if a percentage of your patients is50 years or older. They will struggle to read yourcontent, get frustrated, and leave, never to comeback again. This is a lost opportunity you don’twant to experience.
  12. 12. No BlogI would say 80% or more of the dental sites I’veseen do not have a blog. This is a massive lostopportunity to have valuable content, not only foryour visitor to consume, but for google toconsume and rank in organic results, which willbring your practice much more traffic from thosesearches, resulting in more potential phone callsand patients.
  13. 13. Nowadays, people will do their research  beforethey make a decision. Having a blog with highlyvaluable information on it, will create a perceptionthat you are the authority in your area. Whenpeople feel this way, they will call you and not thedentist down the street.
  14. 14. Over-Sized Images On Homepage95% of all dental websites are guilty of this one!Why design firms do this, I don’t know, but this is ahuge waste of valuable real estate on yourhomepage. Not to mention, it’s usually of a stockphoto (model) that every other website has,making your site look like all the rest.
  15. 15. These big images are of no value to google inregards to ranking, and they take up a massiveamount of space that could be filled with yourhighly profitable services, etc. To not to take upmore than 1/8 of your homepage with any singleimage you have. And more importantly, try tomake it an actual patient, and not a stock photo,found all over the web.
  16. 16. Duplicate ContentMany of the big dental marketing firms providetemplate websites that all look the same, andunfortunately they provide the bulk of the contentmaking it very desirable for the busy dentist.
  17. 17. The problem with this is you now have a websitelike your competitors, with the same content on it.This is called duplicate content, and google doesnot like this! They will see your website is notunique and original, and therefore not reward youwith high rankings.
  18. 18. Need A Website Redesign Or New Dental Website? Contact Us To Discuss Your Needs