Online Sales Overview A Cox Radio Atlanta Perspective November 21, 2008
Online Sales Overview:  A Cox Radio Atlanta Perspective <ul><li>Introduction </li></ul><ul><li>The Philosophy of Online </...
Online Sales Overview:  A Cox Radio Atlanta Perspective <ul><li>The Philosophy of Online </li></ul><ul><ul><li>My Backgrou...
Online Sales Overview:  A Cox Radio Atlanta Perspective So, you want me to sell a internet package? Sales Rep
Online Sales Overview:  A Cox Radio Atlanta Perspective This is radio dude!  CPP and GRP … Give me a ranker! Sales Rep
Online Sales Overview:  A Cox Radio Atlanta Perspective I mean, we’re not an internet company Sales Rep
Online Sales Overview:  A Cox Radio Atlanta Perspective <ul><li>Neal Polachek, CEO Kelsey Group: </li></ul><ul><li>“ Sales...
Online Sales Overview:  A Cox Radio Atlanta Perspective
Online Sales Overview:  A Cox Radio Atlanta Perspective
Online Sales Overview:  A Cox Radio Atlanta Perspective The Internet is big – Where do we fit in? Sales Rep
Online Sales Overview:  A Cox Radio Atlanta Perspective Internet Media Options Company’s Website Search National & Local P...
Online Sales Overview:  A Cox Radio Atlanta Perspective <ul><li>Newspaper and Online = Substitutes </li></ul>=
Online Sales Overview:  A Cox Radio Atlanta Perspective <ul><li>Radio and Online = Complements </li></ul>=
Online Sales Overview:  A Cox Radio Atlanta Perspective It’s the brand silly rabbit! <ul><ul><li>90% of station website vi...
Online Sales Overview:  A Cox Radio Atlanta Perspective I know all about branding – I’m an expert … The web is a brand ext...
Online Sales Overview:  A Cox Radio Atlanta Perspective Phil Kotler, marketing genius  Google me to find out more No, it’s...
Not A Brand Extension But, Brand  Distribution Online Sales Overview:  A Cox Radio Atlanta Perspective
Since It’s Friday …
Brand  Distribution Online Sales Overview:  A Cox Radio Atlanta Perspective
Brand  Distribution Online Sales Overview:  A Cox Radio Atlanta Perspective On-Air Online
Cox Radio Atlanta’s Interactive Operating Strategy: One Brand Multiple Distribution Channels Each with their own inherent ...
Online Sales Overview:  A Cox Radio Atlanta Perspective Product Focus vs. Idea Focus
Online Sales Overview:  A Cox Radio Atlanta Perspective <ul><li>The Philosophy: </li></ul><ul><ul><li>Product Focus </li><...
Online Sales Overview:  A Cox Radio Atlanta Perspective <ul><li>The Philosophy: </li></ul><ul><ul><li>Idea Focus </li></ul...
Online Sales Overview:  A Cox Radio Atlanta Perspective <ul><li>The Philosophy: </li></ul><ul><ul><li>Idea Focus </li></ul...
Online Sales Overview:  A Cox Radio Atlanta Perspective <ul><li>The Philosophy: </li></ul><ul><ul><li>Idea Focus </li></ul...
Online Sales Overview:  A Cox Radio Atlanta Perspective <ul><li>The Philosophy: </li></ul><ul><ul><li>Idea Focus </li></ul...
Online Sales Overview:  A Cox Radio Atlanta Perspective Please tell me what I have to sell! Sales Rep
Online Sales Overview:  A Cox Radio Atlanta Perspective Banners Rich Media Road blocking Streaming Newsletters Pre-roll Vi...
Run-of-site banners 728x90; 300x250; 180x150
Online Sales Overview:  A Cox Radio Atlanta Perspective <ul><li>Rich Media </li></ul><ul><ul><li>Expandable </li></ul></ul...
Online Sales Overview:  A Cox Radio Atlanta Perspective Expandable Mouse-Over
Online Sales Overview:  A Cox Radio Atlanta Perspective Expandable Mouse-Over
Online Sales Overview:  A Cox Radio Atlanta Perspective <ul><li>The Rich Media Rules of the Road </li></ul><ul><li>Please ...
Audio Player Streaming & Gateway Banner size: 300x350
Online Sales Overview:  A Cox Radio Atlanta Perspective <ul><li>Triton Media COO Mike Agovino told Wednesday’s IRTS panel:...
Online Sales Overview:  A Cox Radio Atlanta Perspective Position the stream in a new way (:60) Second Commercial Schedule ...
Featured Advertiser Listing As it appears in Last Songs Played And now on RDS-enabled radios! Home Depot
Maximum of four ads per newsletter Email Newsletter Ads
Content Sponsorship
 
Custom Content Channel
Online Sales Overview:  A Cox Radio Atlanta Perspective <ul><li>More to sell: </li></ul><ul><ul><li>Data Building </li></u...
Online Sales Overview:  A Cox Radio Atlanta Perspective All One-Sheets and a Rate Card are on the  G:Drive in the Digital ...
Online and Mobile News Sponsorship <ul><li>Fixed sponsorship of a main feature on News/Talk 750 WSB’s website </li></ul><u...
Online Sales Overview:  A Cox Radio Atlanta Perspective Dude, I’ve got to create or convert 4 accounts next year Sales Rep
<ul><li>Growth </li></ul><ul><li>Conversion </li></ul><ul><li>Creation </li></ul><ul><li>This is your mission </li></ul><u...
It’s Not Necessarily A Banner Ad or One of Our Tiers of Inventory It’s understanding how the on-air influences the online ...
Where does CXRI fit into this new strategy? My goal is to help with this strategy:  Internally and externally – on the “id...
 
“ Found!”
Online Sales Overview:  A Cox Radio Atlanta Perspective I  need to rank things so I need stats!  That’s what the client as...
Online Sales Overview:  A Cox Radio Atlanta Perspective <ul><li>Monthly Pageviews:  461,819 </li></ul><ul><li>Monthly Uniq...
Online Sales Overview:  A Cox Radio Atlanta Perspective <ul><li>Notes on web stats: </li></ul><ul><ul><li>We don’t change ...
Online Sales Overview:  A Cox Radio Atlanta Perspective Before we go … How do I activate a campaign? Who is Kim?
Online Sales Overview:  A Cox Radio Atlanta Perspective <ul><li>Summary:  </li></ul><ul><ul><li>Cox Radio Atlanta’s Intern...
Online Sales Overview:  A Cox Radio Atlanta Perspective <ul><li>Summary:  </li></ul><ul><li>- Information Overload … Capab...
Online Sales Overview:  A Cox Radio Atlanta Perspective <ul><li>Summary: </li></ul><ul><ul><li>Online is important  and  w...
Online Sales Overview:  A Cox Radio Atlanta Perspective I get it!  I’m gonna sell me some internet! Sales Rep
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Training 11 21

  1. 1. Online Sales Overview A Cox Radio Atlanta Perspective November 21, 2008
  2. 2. Online Sales Overview: A Cox Radio Atlanta Perspective <ul><li>Introduction </li></ul><ul><li>The Philosophy of Online </li></ul><ul><li>Tiers of Inventory or “Opportunities to Sell” </li></ul><ul><li>Online in the world of creation, conversion, and growth </li></ul><ul><li>Conclusions And Questions </li></ul>
  3. 3. Online Sales Overview: A Cox Radio Atlanta Perspective <ul><li>The Philosophy of Online </li></ul><ul><ul><li>My Background </li></ul></ul><ul><ul><li>The Internet vs. Station’s Digital Assets </li></ul></ul><ul><ul><li>It’s all about brand distribution </li></ul></ul><ul><ul><li>Integration with ideas </li></ul></ul><ul><ul><li>Don’t put me in the traditional media box! Or Metrics Please! </li></ul></ul>
  4. 4. Online Sales Overview: A Cox Radio Atlanta Perspective So, you want me to sell a internet package? Sales Rep
  5. 5. Online Sales Overview: A Cox Radio Atlanta Perspective This is radio dude! CPP and GRP … Give me a ranker! Sales Rep
  6. 6. Online Sales Overview: A Cox Radio Atlanta Perspective I mean, we’re not an internet company Sales Rep
  7. 7. Online Sales Overview: A Cox Radio Atlanta Perspective <ul><li>Neal Polachek, CEO Kelsey Group: </li></ul><ul><li>“ Sales reps, no matter the media , are going to have to upgrade their knowledge and understanding of all media and all the things that can get an advertisers’ message in front of an audience. </li></ul><ul><li>We’re now entering a phase where sales reps cannot do their jobs sufficiently in the marketplace if all they understand is their own media. ” </li></ul>I’m Neal! Some People listen to me
  8. 8. Online Sales Overview: A Cox Radio Atlanta Perspective
  9. 9. Online Sales Overview: A Cox Radio Atlanta Perspective
  10. 10. Online Sales Overview: A Cox Radio Atlanta Perspective The Internet is big – Where do we fit in? Sales Rep
  11. 11. Online Sales Overview: A Cox Radio Atlanta Perspective Internet Media Options Company’s Website Search National & Local Pure Plays Directory National Media Local Media Websites Local Radio, TV, Paper, etc. Social Media
  12. 12. Online Sales Overview: A Cox Radio Atlanta Perspective <ul><li>Newspaper and Online = Substitutes </li></ul>=
  13. 13. Online Sales Overview: A Cox Radio Atlanta Perspective <ul><li>Radio and Online = Complements </li></ul>=
  14. 14. Online Sales Overview: A Cox Radio Atlanta Perspective It’s the brand silly rabbit! <ul><ul><li>90% of station website visitors listen to the station </li></ul></ul><ul><ul><li>74% of station website visitors = P1s (The Raving Fans of the Brand (Arbitron/Edison study)) </li></ul></ul>
  15. 15. Online Sales Overview: A Cox Radio Atlanta Perspective I know all about branding – I’m an expert … The web is a brand extension Sales Rep
  16. 16. Online Sales Overview: A Cox Radio Atlanta Perspective Phil Kotler, marketing genius Google me to find out more No, it’s not an extension, it’s distribution
  17. 17. Not A Brand Extension But, Brand Distribution Online Sales Overview: A Cox Radio Atlanta Perspective
  18. 18. Since It’s Friday …
  19. 19. Brand Distribution Online Sales Overview: A Cox Radio Atlanta Perspective
  20. 20. Brand Distribution Online Sales Overview: A Cox Radio Atlanta Perspective On-Air Online
  21. 21. Cox Radio Atlanta’s Interactive Operating Strategy: One Brand Multiple Distribution Channels Each with their own inherent value Together a more powerful solution Online Sales Overview: A Cox Radio Atlanta Perspective
  22. 22. Online Sales Overview: A Cox Radio Atlanta Perspective Product Focus vs. Idea Focus
  23. 23. Online Sales Overview: A Cox Radio Atlanta Perspective <ul><li>The Philosophy: </li></ul><ul><ul><li>Product Focus </li></ul></ul><ul><ul><ul><li>Would You Like To Buy A Pre-Roll? </li></ul></ul></ul><ul><ul><ul><li>This is selling the what </li></ul></ul></ul>
  24. 24. Online Sales Overview: A Cox Radio Atlanta Perspective <ul><li>The Philosophy: </li></ul><ul><ul><li>Idea Focus </li></ul></ul><ul><ul><ul><li>What do we want accomplish for the client? </li></ul></ul></ul><ul><ul><ul><li>Why do we want to accomplish it? </li></ul></ul></ul><ul><ul><ul><li>How are we going to accomplish it using our online inventory? </li></ul></ul></ul><ul><ul><ul><li>This is selling the how and the why </li></ul></ul></ul>
  25. 25. Online Sales Overview: A Cox Radio Atlanta Perspective <ul><li>The Philosophy: </li></ul><ul><ul><li>Idea Focus </li></ul></ul>Included an on-air endorsement and online elements including video
  26. 26. Online Sales Overview: A Cox Radio Atlanta Perspective <ul><li>The Philosophy: </li></ul><ul><ul><li>Idea Focus </li></ul></ul>Included an on-air announcements and online elements including database building
  27. 27. Online Sales Overview: A Cox Radio Atlanta Perspective <ul><li>The Philosophy: </li></ul><ul><ul><li>Idea Focus </li></ul></ul>Included an on-air announcements, online elements including database building, and a finale event
  28. 28. Online Sales Overview: A Cox Radio Atlanta Perspective Please tell me what I have to sell! Sales Rep
  29. 29. Online Sales Overview: A Cox Radio Atlanta Perspective Banners Rich Media Road blocking Streaming Newsletters Pre-roll Video on website Special Section Custom Channel Text Messaging Sponsorships of pages and RSS Online seminars Twitter Interfaces Blogs Search Engine Marketing Database Building/Contesting Lead generation Featured Advertiser Listing
  30. 30. Run-of-site banners 728x90; 300x250; 180x150
  31. 31. Online Sales Overview: A Cox Radio Atlanta Perspective <ul><li>Rich Media </li></ul><ul><ul><li>Expandable </li></ul></ul><ul><ul><li>Pop-Outs </li></ul></ul><ul><ul><li>In-Banner Video </li></ul></ul><ul><ul><li>Mouse-Over/User-Activated/Close-Out </li></ul></ul>
  32. 32. Online Sales Overview: A Cox Radio Atlanta Perspective Expandable Mouse-Over
  33. 33. Online Sales Overview: A Cox Radio Atlanta Perspective Expandable Mouse-Over
  34. 34. Online Sales Overview: A Cox Radio Atlanta Perspective <ul><li>The Rich Media Rules of the Road </li></ul><ul><li>Please charge a premium (even 15% more) </li></ul><ul><ul><li>This is where we have a public service announcement about pricing </li></ul></ul><ul><li>Production takes more than 48 hours </li></ul><ul><li>Load time is 3 days </li></ul><ul><li>Frequency Caps: </li></ul><ul><ul><li>User-Activated/Click-Off: 1 showing per 15 minutes </li></ul></ul><ul><ul><li>Mouse-Over: 1 showing per 24 hours </li></ul></ul><ul><ul><li>The Rules of the Road come from best practices at the IAB and are approved by User #1 </li></ul></ul>
  35. 35. Audio Player Streaming & Gateway Banner size: 300x350
  36. 36. Online Sales Overview: A Cox Radio Atlanta Perspective <ul><li>Triton Media COO Mike Agovino told Wednesday’s IRTS panel: </li></ul><ul><ul><li>“ I’ve seen this paralysis sink into the industry because it believes it needs this depth of knowledge that it doesn’t really need.” </li></ul></ul><ul><ul><li>Most people never bothered to learn how sound got from the studio to an FM translator, yet many are focused on internet radio’s nuts and bolts </li></ul></ul><ul><ul><li>The Stream is the Same – It’s Just the Station turned on a different way </li></ul></ul>Friend of Hans
  37. 37. Online Sales Overview: A Cox Radio Atlanta Perspective Position the stream in a new way (:60) Second Commercial Schedule 13x (:60) commercials per week on terrestrial radio 20x (:60) commercials per week on streaming radio Schedule to run every week from 5/5/2008 through 3/28/2009. Total of 47 weeks. Mon Tues Wed Sat Sun 6am – 10am 1x 1x 1x 10am – 1pm 2x 1x 1x 9am – 7pm 3x 3x Streaming  -------------------- ----------------------- ---40x weekly---- ----------------------- -------------------- 
  38. 38. Featured Advertiser Listing As it appears in Last Songs Played And now on RDS-enabled radios! Home Depot
  39. 39. Maximum of four ads per newsletter Email Newsletter Ads
  40. 40. Content Sponsorship
  41. 42. Custom Content Channel
  42. 43. Online Sales Overview: A Cox Radio Atlanta Perspective <ul><li>More to sell: </li></ul><ul><ul><li>Data Building </li></ul></ul><ul><ul><ul><li>Approach from a marketing point of view </li></ul></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><ul><li>We can produce video for a fee </li></ul></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><ul><li>Dedicated pages will help with search marketing </li></ul></ul></ul><ul><ul><li>Online Seminars </li></ul></ul><ul><ul><li>Contesting </li></ul></ul>
  43. 44. Online Sales Overview: A Cox Radio Atlanta Perspective All One-Sheets and a Rate Card are on the G:Drive in the Digital Media File Tier Price Specs Minimum Impressions/Plays Production Time Other   Banners (wsbradio.com) $1500 per month ($15 CPM) 728x90; 300x250; 180x150 … Flash file limit: 30K 100,000 per 30 days 2 days for activation plus production of art time See Internet Sales Manager for weekly pricing   Banners (boortz.com) $1500 per month ($15 CPM) 728x90; 300x250; 180x150 … Flash file limit: 30K 100,000 per 30 days 2 days for activation plus production of art time See Internet Sales Manager for weekly pricing   Banners (clarkhoward.com) $1500 per month ($15 CPM) 728x90; 300x250; 180x150 … Flash file limit: 30K 100,000 per 30 days 2 days for activation plus production of art time See Internet Sales Manager for weekly pricing   Rich Media (Video in Banner) $2500 per month same as banner specs; must follow Rich Media activation rules (see next column) Mouseover: 1 display per 24 hours per unique user; user-activated: 1 display per 15 minutes per unique user 3 days for activation plus production time Must coordinate production with Internet Sales Department   Banners (Geo-Targeted) $2500 per month per site ($25 CPM) See Above         Streaming $2000 per month (includes rotating banner campaign) 60-second spot on stream w/ 300x250 banner and link Minimum of 200 plays per month ($10/spot) 24 hour turn-around time 300x250 banner must be used on the stream to complement the audio Please see Internet Sales Manager for Weekly / Daypart Pricing Pre-roll Gateway $3000 per month 15-second audio/video or flash file … 300x250 banner … Can be produced in-house Minimum of 50,000 impressions (plays) per month 3 days Maximum of 6 slots for clients   VIP Newsletter $1000 per ad 234x60 banner … Database size: 47,000+ 2 days Newsletter sent every other Wednesday (7/2, 7/16, 7/30, etc)   Walter Reeves Newsletter $500 per ad 234x60 banner … Database size: 22,000+ 2 days Newsletter sent every other Thursday (6/26, 7/10, 7/24)   Home Fix It Newsletter $1000 per ad 234x60 banner … Database size: 4,000+ 2 days Newsletter sent every other Friday (7/11, 7/25)   Boortz Blast Email $1500 per ad 234x60 banner … Database size: 65K+ 2 days Newsletter sent every other Thursday   Clark Travel Newsletter $500 per ad 234x60 banner … Database size: 70K+ 2 days Newsletter sent every Tuesday and Thursday   Clark Said Newsletter $1500 per ad 234x60 banner … Database size: 140K+ 2 days Newsletter sent every other Monday   Custom Channel $2000 per month Custom pages for clients listed under &quot;Marketplace&quot; on every page of website - Varies based on project Coordinate production with Internet Sales Manager   ClarkHoward.com Channels $2000 per month Travel / Personal Finance; $1000 per month remainder Includes sponsor button on the channel and a fixed banner on all pages of the channel     See Internet Sales Manager for availability   ClarkHoward.com Search Sponsorship $2500/month           Featured Advertiser $100 per month Includes audio file; video file; links to client website; RDS display n/a Varies based on project Coordinate production with Internet Sales Manager   Streaming Sponsorship $7500 per month Logo on &quot;Listen Live&quot; player on all pages of website; 100 60-second commercial in the stream per month; 20 5a-5a promos per month with 15-seconds of ad copy for client Varies based on project Coordinate production with Internet Sales Manager   Event Guide $4000 per month Fixed banner (300x250) on Event Guide page; Logo on Homepage Events Guide module 20 5a-5a promos per month with 15-seconds of ad copy for client Varies based on project Coordinate production with Internet Sales Manager   Mobile $5000 per month Fixed banner (88x31) on the WAP-website; fixed banners (3 sizes) on the Mobile How-To Custom Channel; Varies Varies based on project Coordinate production with Internet Sales Manager; includes 20 5a - 5a on-air promotional announcements with 15-seconds of copy for client   Weather $3000 per month Fixed logo on the Weather section of the website; logo is on every page Varies Varies based on project Coordinate production with Internet Sales Manager   News $3000 per month Fixed logo on the News section of the website Includes 20 5a-5a on-air promos (60s) with 15-seconds of client copy Varies based on project Includes text news alerts; Can be part of the on-air program   Video Yes           Clark Howard Podcasts $2500/month 15-second video pre-roll on Clark's Video Minute (20,000 impressions per month) 15-second audio message prior to Clark's audio podcast (100,000 per month) &quot;Sponsored by&quot; button on Clark on Demand channel Max of 3 sponsor positions   Homepage Roadblock See ISM           Webinars $6000 per month minimum - add in other elements          
  44. 45. Online and Mobile News Sponsorship <ul><li>Fixed sponsorship of a main feature on News/Talk 750 WSB’s website </li></ul><ul><ul><li>The News Page receives an average of 400,000 pageviews per month </li></ul></ul><ul><li>Sponsorship of the “Breaking News Text and Email Alerts” … Sent when news “breaks” to listener’s email, PDAs, or cell phones </li></ul><ul><li>Allows the advertiser a fixed position on the pages and “ownership” of the section/content/real estate </li></ul><ul><li>Complements a regular or annual campaign on 750 WSB and allows an advertiser a relationship with one of the most important components of the WSB station personality. </li></ul><ul><li>How It Works: </li></ul><ul><li>Client receives fixed banner on the News pages (Sponsorship Button) … Includes a link </li></ul><ul><li>Also included are monthly rotating banners (50,000 impressions per month) and streaming commercials (minimum of 100 plays/month) </li></ul><ul><li>Included as a “sponsored by” in the breaking news texts </li></ul><ul><li>Minimum monthly impressions: Banners: 50,000; Streaming: 100,000; News Channel: 400,000; Minimum of 550,000 impressions/month </li></ul><ul><li>Name-mention inclusion in a minimum of 30 promotional announcements per month encouraging listeners to sign-up for the mobile text alerts (air 12a – 12a, Monday – Sunday) </li></ul><ul><li>Sponsor must not be a “competing” news provider (i.e., AJC.com) </li></ul><ul><li>Cost: $5,000 net/month </li></ul>Fixed banner with client’s marketing communication message
  45. 46. Online Sales Overview: A Cox Radio Atlanta Perspective Dude, I’ve got to create or convert 4 accounts next year Sales Rep
  46. 47. <ul><li>Growth </li></ul><ul><li>Conversion </li></ul><ul><li>Creation </li></ul><ul><li>This is your mission </li></ul><ul><li>How can CXRI be a resource for this? </li></ul>Online Sales Overview: A Cox Radio Atlanta Perspective
  47. 48. It’s Not Necessarily A Banner Ad or One of Our Tiers of Inventory It’s understanding how the on-air influences the online Online Sales Overview: A Cox Radio Atlanta Perspective
  48. 49. Where does CXRI fit into this new strategy? My goal is to help with this strategy: Internally and externally – on the “idea” end and with the client, making sure they can get “found” Online Sales Overview: A Cox Radio Atlanta Perspective
  49. 51. “ Found!”
  50. 52. Online Sales Overview: A Cox Radio Atlanta Perspective I need to rank things so I need stats! That’s what the client asked for after all. Sales Rep
  51. 53. Online Sales Overview: A Cox Radio Atlanta Perspective <ul><li>Monthly Pageviews: 461,819 </li></ul><ul><li>Monthly Unique Visitors: 56,613 </li></ul><ul><li>Listening Sessions: 57,537 </li></ul><ul><li>Time Spent Listening Online: 45 minutes </li></ul><ul><li>E-Mail newsletter subscribers as of 10/23/2008: 19,669 </li></ul>
  52. 54. Online Sales Overview: A Cox Radio Atlanta Perspective <ul><li>Notes on web stats: </li></ul><ul><ul><li>We don’t change much from month-to-month </li></ul></ul><ul><ul><li>Web stats mean something different on each site </li></ul></ul><ul><ul><li>99.9% of the marketing world doesn’t know how to interpret and/or utilize web stats </li></ul></ul><ul><ul><li>It’s all about engagement </li></ul></ul>
  53. 55. Online Sales Overview: A Cox Radio Atlanta Perspective Before we go … How do I activate a campaign? Who is Kim?
  54. 56. Online Sales Overview: A Cox Radio Atlanta Perspective <ul><li>Summary: </li></ul><ul><ul><li>Cox Radio Atlanta’s Internet Platform is a powerful way to integrate your client’s message across multiple mediums with a similar and distinct audience profile … and touch that listener in multiple ways </li></ul></ul><ul><ul><li>The methods listeners use to connect to the brands of the station are changing – our multiple distribution channels are a powerful way to connect with the audience profile </li></ul></ul><ul><ul><li>It’s the message and the way that message is delivered to the audience – on-air, online, and on-site </li></ul></ul>
  55. 57. Online Sales Overview: A Cox Radio Atlanta Perspective <ul><li>Summary: </li></ul><ul><li>- Information Overload … Capabilities on G:Drive/Digital Media </li></ul><ul><li>- The more things change … </li></ul><ul><li>- There is no “cookie cutter” or “steel sword” </li></ul><ul><li>- Using the online to solve Key Marketing Challenges will drive the revenue: </li></ul><ul><li>- Ideas, Ideas, Ideas </li></ul><ul><li>- Agencies will ask about it – Be careful with added value </li></ul><ul><li>- Understand it today … Stay Relevant Tomorrow </li></ul>
  56. 58. Online Sales Overview: A Cox Radio Atlanta Perspective <ul><li>Summary: </li></ul><ul><ul><li>Online is important and will continue to be important </li></ul></ul><ul><ul><li>It’s more than just the online opportunities we offer </li></ul></ul><ul><ul><ul><li>As a marketing resource for your clients and especially the conversions and creations, we need to help them “be found” after their on-air campaign airs </li></ul></ul></ul><ul><ul><li>Integration and ideas will win and put you over the top </li></ul></ul>
  57. 59. Online Sales Overview: A Cox Radio Atlanta Perspective I get it! I’m gonna sell me some internet! Sales Rep

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