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Happy New Year!
2014 Fiscal Kick-off
October 1, 2013
Midwest Family Broadcasting
Rockford Media Group
Happy New Year – FY 2014 Kick-off
• Introduction
• Why we’re here
• What you need to know
• What you want to know
• Questi...
Happy New Year – FY 2014 Kick-off
Why We’re Here Right Now
• Perfect chance to reset
• Set up the expectations that we’re ...
Happy New Year – FY 2014 Kick-off
• What you need to know:
– First 99 Days – My Observations
– Midwest Family Broadcast OP...
Happy New Year – FY 2014 Kick-off
• First 99 Days – My Observations
– DEDICATED and PASSIONATE group, been through a
lot
–...
Happy New Year – FY 2014 Kick-off
• Midwest Family Broadcasting OPERATED
– It’s US
– No corporate
– Local decisions – ROCK...
Happy New Year – FY 2014 Kick-off
• Dollars and Sense
– It’s OUR Budget NOW
• Lonna has done a great job getting us set up...
Happy New Year – FY 2014 Kick-off
• What are you famous for?
– MWF Brand Study:
• “Caretaker”
• Connections Realized
– Cli...
Happy New Year – FY 2014 Kick-off
• Always Strive To …
– Walk the Walk, not just Talk the Talk
– Be honest – if we make a ...
Happy New Year – FY 2014 Kick-off
• Health Benefits
– Same plan through 11/30/2014
– 4% Increase
– Roughly $7 per check
– ...
Happy New Year – FY 2014 Kick-off
• What You Want To Know
– When will we close?
– What happens if we don’t close?
– Are th...
Happy New Year – FY 2014 Kick-off
• What’s Next?
– Wrenching on the plane as we fly it
– I will sound things out with you ...
Happy new year!
Happy new year!
Happy new year!
Happy new year!
Happy new year!
Happy new year!
Happy new year!
Happy new year!
Happy new year!
Happy new year!
Happy new year!
Happy new year!
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Happy new year!

  1. 1. Happy New Year! 2014 Fiscal Kick-off October 1, 2013 Midwest Family Broadcasting Rockford Media Group
  2. 2. Happy New Year – FY 2014 Kick-off • Introduction • Why we’re here • What you need to know • What you want to know • Questions, Bold Statements, Thoughts • Finale
  3. 3. Happy New Year – FY 2014 Kick-off Why We’re Here Right Now • Perfect chance to reset • Set up the expectations that we’re running a business • Good reminder opportunities • Make sure we’re all on the same page It’s A New Year It’s Now OUR COMPANY
  4. 4. Happy New Year – FY 2014 Kick-off • What you need to know: – First 99 Days – My Observations – Midwest Family Broadcast OPERATED – No Matter Who Holds the License – It’s our budget now, both revenue and expenses – We’re running a business & always strive forward – Are you famous for something? – Health Benefits
  5. 5. Happy New Year – FY 2014 Kick-off • First 99 Days – My Observations – DEDICATED and PASSIONATE group, been through a lot – Lack of consistent expectations across all silos – Big opportunities to run a business – Chance to improve our community and client standing – Lack of risk taking – 5 years of work to do that everyone wants done in 5 minutes – Summary: Good people wanting to be coached, processes need to be implemented and/or improved, external relations need some TLC
  6. 6. Happy New Year – FY 2014 Kick-off • Midwest Family Broadcasting OPERATED – It’s US – No corporate – Local decisions – ROCKFORD Region – You make the decisions, not me • Have An Option – When will we be “OWNED” - ?????? • See slide in “What Want To Know”
  7. 7. Happy New Year – FY 2014 Kick-off • Dollars and Sense – It’s OUR Budget NOW • Lonna has done a great job getting us set up – October Revenue Budget (FILL IN) – November Revenue Budget – Expenses -> Projecting 85% early on – It’s a business – not a hobby – Trade: • Help station, employee, or another client • Make sure we’re not taken advantage of
  8. 8. Happy New Year – FY 2014 Kick-off • What are you famous for? – MWF Brand Study: • “Caretaker” • Connections Realized – Client Success – Local Ownership – Service to the community – Quality Talent and Entertainment – Creative Innovation What Are We Famous For in Rockford? What Are You Famous For? (Self-Awareness)
  9. 9. Happy New Year – FY 2014 Kick-off • Always Strive To … – Walk the Walk, not just Talk the Talk – Be honest – if we make a mistake, fix it, and learn from it – Be a chauvinist for the community – Don’t be reckless with clients, listeners, employees, shareholders, or the community – Smile – it’s show business – Challenge yourself to grow each day and be willing to accept coaching – We win together – not as individual departments
  10. 10. Happy New Year – FY 2014 Kick-off • Health Benefits – Same plan through 11/30/2014 – 4% Increase – Roughly $7 per check – Alternative may have been a 52% increase and Age- Rated – Lonna has a form – What happens after 11/30/2014? • All options are on the table • What is easy for the employee and in the best interest of our business
  11. 11. Happy New Year – FY 2014 Kick-off • What You Want To Know – When will we close? – What happens if we don’t close? – Are there programming changes on the way? – Will anything come from those planning meetings? – Are we really friends? • LinkedIn, Twitter, etc. – Is there a difference between involvement and micromanagement? – Is the agency really a good partner for us? YES! – What is this Servant Leadership you speak of? – Are you obsessed with talent?
  12. 12. Happy New Year – FY 2014 Kick-off • What’s Next? – Wrenching on the plane as we fly it – I will sound things out with you & clients … Doesn’t matter rank, serial number, or blood type – “Sell Lots of Advertising” – “Do Good Marketing” … Doesn’t matter rank, serial number, or O+ – “Winning” … Now go prove it – Take a risk – consult with me – The GM that kills WZOK = ME

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