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Accessible User Experience: In Strategy, In Practice...In Thinking!

UD 2016 Keynote, York University. What if we prioritize people with disabilities when making design decisions?

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Accessible User Experience:
In Strategy, In Practice…In Thinking!
Mike Paciello @mpaciello
Accessible User Experience: In Strategy, In Practice...In Thinking!
Accessible User Experience: In Strategy, In Practice...In Thinking!
Accessible User Experience: In Strategy, In Practice...In Thinking!
What if we define accessibility as
making a commitment and demonstrating
progress?
What would accessibility look like?

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Accessible User Experience: In Strategy, In Practice...In Thinking!

  • 1. Accessible User Experience: In Strategy, In Practice…In Thinking! Mike Paciello @mpaciello
  • 5. What if we define accessibility as making a commitment and demonstrating progress?
  • 7. Accessibility maturity Moving your organization along the continuum toward a mature approach to accessibility
  • 10. Identify and repair accessibility issues based on standards compliance
  • 11. What is the primary driver for organizations to pay attention to accessibility? • Legislation • Reputation • Business benefit • Improving UX • User demand
  • 12. Activities • Identify methodology • Identify samples to test • Test samples against standards • Write up issues • Test and recommend code fixes
  • 13. Deliverables • Audit results spreadsheet • Common issues report • Accessibility documentation (e.g., QA report) • Help desk support • Remediation support
  • 15. Insights • Frequency and distribution of issues • Estimate of impact and effort of issues • Potential design and code changes to repair issues
  • 16. Potential outcomes • Accessibility documented • Vendor works to fix issues • Vendor engages consultancy for retest and revised accessibility documentation
  • 18. Prioritize evaluation and repair activities based on real-world impact
  • 19. Audience Survey: How active are organizations in researching the difficulties faced by customers with disabilities? • Very • Somewhat • Not very • Not at all
  • 20. Context • Legal obligation to provide accessibility • Custom-built system fails to meet accessibility requirements • Group of users with disabilities demanding accessibility improvements
  • 21. Activities • Conduct contextual inquiry interviews • Create sampling strategy based on insights from interviews
  • 22. Deliverables • Same as “identify” activity, plus… • Task-based sampling strategy • First-person perspectives in report
  • 23. Insights • Real issues encountered by people with disabilities • Accessibility issues not surfaced in standards review
  • 24. Outcomes • Partners with user groups to improve accessibility • Focuses on real issues that impact stakeholders • Fixes issues related to accessible user experience (AUX)
  • 26. Inject accessibility best practices into the design and development process
  • 27. Survey #2: What is the most important phase in the design/development process to address accessibility? • Strategy • Design • Content • Development • Quality Assurance (QA)
  • 28. Context • Your organization understands that remediation is costly and ineffective • Your organization knows its current processes do not support accessibility • Your organization seeks to address accessibility early in process and improve processes
  • 29. Activities • Determine appropriate interaction points and methods • Review and respond to design artifacts
  • 30. Deliverables • User stories to help guide design decisions • Design reviews (wireframes, style guides) • Training in accessible design best practices • Code library reviews (technical and design) • QA test design and implementation
  • 31. Insights • Optimal time to address accessibility in design/development lifecycle • Roles and responsibilities with respect to attention to accessibility • Appropriate and effective ways of communicating accessibility knowledge
  • 32. Outcomes • Addresses accessibility issues during the design/development process • Builds internal capacity for accessibility
  • 34. Integrate accessibility best practices into culture and practice
  • 35. Survey #3: What sector is most receptive to transforming culture and practice to integrate accessibility? • Government • Finance • Technology • Education • Healthcare
  • 36. Context • Advocacy group makes a complaint to your organization about digital accessibility • Organization cannot fix all IT services • Organization understands it must fix culture and process to respond
  • 37. Activities • Perform gap analysis to understand current state • Build understanding of desired future state • Assess gaps between current state and future state
  • 38. Deliverables • Roadmap report • Commitment to ongoing partnership
  • 39. Details • Definition of future state • Assets and opportunities • Challenges and barriers • Roadmap toward Accessibility in Practice • Supporting information: Applicable policies
  • 40. Insights • Perceptions of accessibility and responsibility within an organization • Governance requirements to advance an integration agenda • Requirements for activities for change
  • 41. Outcomes • Your organization makes visible commitment to providing accessible IT services • Organization embarks on initiative to address shortcoming(s) in existing services • Organization establishes policy and processes to support accessibility in new services
  • 42. An Accessible Design Maturity Continuum By David Sloan, UX Research Lead, The Paciello Group uxfor.us/mature-it
  • 43. Where is your organization currently on the accessibility maturity continuum? • Identify (compliance) • Prioritize (targeted) • Inject (early attention) • Integrate (culture, practice)
  • 44. Accessibility process standards Engaging your organization in activities that demonstrate commitment and show progress
  • 45. Make a commitment to ICT accessibility
  • 46. Responsibility and accountability • Designate a senior official for “plain writing” • Explain the Act’s requirements to staff • Establish a procedure to oversee the implementation of the Act within the agency • Train agency staff in plain writing • Designate staff as points of contact for the agency plain writing web page • Post its compliance plan for meeting the requirements of the Act on its plain language web page US Plain Writing Act of 2010—uxfor.us/plain-writing
  • 47. Activities Establish leadership • Chief Accessibility Officer (CAO) • Director of User Experience/CAO • Accessibility Program Lead • Accessibility Specialist
  • 48. Establish an accessibility baseline and track progress
  • 49. Activities • Set a standard, e.g., – Web Content Accessibility Guidelines (WCAG) 2.0 • Define scope of applicability, e.g., – Teaching and learning – Research – External communications and business processes – Internal communications and business processes
  • 50. Foster a community of practice
  • 51. Activities • Integrate usability and accessibility support into existing IT facilities • Tie accessibility into existing professional development and training activities • Include expectations around accessibility awareness and skills in position descriptions
  • 53. People working together, committed to making progress, and targeting success
  • 54. There are two ways to creating lasting change: • Take baby steps (& feel successful) • Change your environment —BJ Fogg Design for Lasting Change, bjfogg.org/lastingchange
  • 56. What if we prioritize people with disabilities when making design decisions?
  • 57. With focus on people with disabilities… • User experience activities focus on people with disabilities • Accessibility activities are not isolated to QA • Recruitment requires accessibility skills and knowledge • There are no accessibility specialists
  • 58. What if accessibility was integrated into training and education programs?
  • 59. With integrated accessibility education… • Accessibility is a core digital literacy • There are no accessibility majors/specialists • Accessibility is part of continuing professional development • There is no accessibility certification
  • 60. What if accessibility investment was for new products rather than fixing existing ones?
  • 61. With a focus on new products… • Investment is in resources for accessible development • There are no accessibility audits • Accessibility efforts focus on improving processes • There is no remediation of accessibility issues Radical accessibility
  • 63. When people feel successful taking baby steps they often find themselves wanting to make big changes, including their environment. —BJ Fogg
  • 64. We have an organizational mandate that UX won’t hand anything to engineering that cannot be made accessible. —Becky Reed Accessibility for Business and Pleasure uxfor.us/accessibility-roi
  • 65. “Rather than saying, you must have accessibility training, we talk about role-based training. You are a faculty member; here are the things you need to know as part of being a faculty member.”— Dan Jones Accessibility for Business and Pleasure uxfor.us/accessibility-roi
  • 66. If I could call it something other than accessibility I would. I would call it design that works for everyone, or good design. —Rick Ferrie Accessibility for Business and Pleasure uxfor.us/accessibility-roi
  • 67. Accessible Design Maturity Continuum An Accessible Design Maturity Continuum, uxfor.us/mature-it

Editor's Notes

  1. Intro self; thanks to the University…
  2. What compliance-based definition of accessibility looks like…
  3. How compliance-based accessibility feels  Talk about Helen presentation on Crowdsourcing Alt text on images – Issue: Motivation Compliance Dilemma: 2 camps – USA & The Rest of the World Most countries, accessibility, disability support is part of and underwritten by the Healthcare system. Norway, Ontario Canada, Australia have their inspection systems -- nice in concept, but then, how many private industries have been fined? USA – Government also involved, but we’ve taken the different approach – We’ve left the door wide open for lawsuits – like that’s a progressive thinking (Carlson & Lynch example). Sue them all, I say! How’s that for Zero-Sum-Gain Mentality!
  4. System change... My goal today is to change the way we think about accessibility. I want to change perspective. Like air, I want accessibility to become everything that surrounds us. To do that, we need to change our environment…..I’ve been working in this field for more than 30 years and I’m convinced that we’ve got to approach things from a different perspective a new lens, so to speak.... For example....
  5. The objective of this section is to give you a sense of the range of current accessibility efforts with the aim of determining where your organization lies. In the next section we will talk about ways you can move toward a mature approach to accessibility, with specific activities that will help you move along the continuum What does that continuum look like? Essentially 4 basic steps. (THE NEXT SLIDES PROGRESS ALONG THE CONTINIUM.)
  6. REMINDER to AUDIENCE: Give Credit to Sarah Horton. Going to talk through some university-based scenarios that are based on real-world activities I and my colleagues have engaged in. Some of these engagements have been with higher educations, some have not. But for the purposes of today, I have adapted them so they will resonate with your context and challenges. Having spent 20+ years in higher ed I have a good sense for those challenges.
  7. DAVE Test plan Sampling strategy Audit against standards Write up issues Test recommended code fixes
  8. Mike: Audience Survey (See if camera’s can pick this up)
  9. Assume the following context: What activities could you employ to address the situation?
  10. ”Identify Activities” Audit results spreadsheet Common issues report Accessibility documentation (e.g., VPAT) Help desk support Remediation support
  11. Audience Survey #2
  12. TPG Client Artifact This is how we got to where we could give people what they need Go on-site Review documents
  13. Need exec level advocate (CAO) Centralization makes it easier
  14. Engaging leadership Training, making a case,
  15. Rhetorical Question:
  16. The objective of this section is to give you practical ideas for how to adopt an integrated approach to accessibility within your organization and move toward a mature approach to accessibility
  17. First we’ll talk about changing your environment – Radical change, thinking (“break with”) – 3 thoughts to provoke radical change… Then we’ll talk about baby steps…process..
  18. Break-with, paradigm shift thinking…
  19. Stop settling for ”Vanilla” – think change - make change – be change – Okay, let’s move on to Baby Steps…
  20. So….do you feel successful? Let me share 2 examples....
  21. For CU-Boulder, a public university with a large and complex digital estate, the challenge is one of scope and control. “We have hundreds of IT services; we have over 1,000 different websites,” says chief security officer/chief digital accessibility officer Dan Jones. In the course of writing this article, the Department of Justice closed their inquiry with CU-Boulder.
  22. When you try to design for an epiphany, you miss an opportunity to create a solution that really works. —BJ Fogg
  23. Accelerate along the path by choosing and using radical accessibility
  24. Dave