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What’s New in Media?



© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
But, don’t worry…



© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
All media was “new media” at some point
•  Newspapers/magazines
•  Television
•  Radio
•  Internet




© Mike McDowell and...
IBM forecasters are predicting a
     greater disruption in marketing
     in the next five years than
     we’ve seen in ...
A      SHIFT from
a    BROADCAST mechanism to
     a     MANY-TO-MANY model,
           rooted in a conversational
       ...
Broadcast Style




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Broadcast Style




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Many-to-Many Style




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Genuine Conversation




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
DISCLAIMER:
  New media isn't a short-term
   project, an experiment, an
  event, a one-shot deal, or a
  quick fix. It's ...
You have a LOT of choices
when it comes to new media:
                                                                    ...
1.  Strategy
     2. Tactics



© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Weblog (Blog)
A website that displays entries in reverse
chronological order. A typical blog combines
text, images, and li...
Weblog (Blog)




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Weblog (Blog)




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Weblog (Blog)




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Weblog (Blog)




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Weblog (Blog)




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Tracking in the Blogosphere




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Tracking in the Blogosphere




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Twitter




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Twitter




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Listening to Twitter




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Mobile Marketing/Text Messaging




                                                         Text to
                     ...
Podcast/Videocast




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Podcast/Videocast




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Podcast/Videocast




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Video




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Video




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Social Networks




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Social Networks




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Social Networks




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Social Networks




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Social Networks




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Social Networks




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Social Networks




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Social Networks




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Dataheads, rejoice!
 
     Online: 79% of U.S. adults online
        
   Avg 11 hours/week

 
     Blogging: More than 40 ...
1.  Strategy
     2. Tactics



© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Making it Work

   Participate. Give people a reason to come
   back to you. Don’t have to be boring.


   Create a commun...
Mike McDowell
                  Account Executive
                Director of New Media
                   mike@kps3.com

...
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Nevada Volunteers Social Media Presentation

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May 2009 presentation for Nevada Volunteers program focused on volunteering for non-profit organizations. Presentation includes overview of communications shift and highlighting some social media tools and examples.

Published in: Business, Technology
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Nevada Volunteers Social Media Presentation

  1. 1. What’s New in Media? © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  2. 2. © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  3. 3. © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  4. 4. © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  5. 5. But, don’t worry… © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  6. 6. All media was “new media” at some point •  Newspapers/magazines •  Television •  Radio •  Internet © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  7. 7. IBM forecasters are predicting a greater disruption in marketing in the next five years than we’ve seen in the past 50 years combined. © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  8. 8. A SHIFT from a BROADCAST mechanism to a MANY-TO-MANY model, rooted in a conversational format between authors and people. © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  9. 9. Broadcast Style © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  10. 10. Broadcast Style © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  11. 11. Many-to-Many Style © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  12. 12. Genuine Conversation © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  13. 13. DISCLAIMER: New media isn't a short-term project, an experiment, an event, a one-shot deal, or a quick fix. It's not something you throw money at, and using it doesn't guarantee success or influence. © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  14. 14. You have a LOT of choices when it comes to new media: Geo-marketing RSS Feeds Blogs Mobile Microblogs PodCasting Wikis SMS Widgets Photo Social Sharing Networks Mashups Social Bookmarking Video Applications © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  15. 15. 1.  Strategy 2. Tactics © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  16. 16. Weblog (Blog) A website that displays entries in reverse chronological order. A typical blog combines text, images, and links to other blogs, web pages, and media related to its topic. © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  17. 17. Weblog (Blog) © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  18. 18. Weblog (Blog) © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  19. 19. Weblog (Blog) © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  20. 20. Weblog (Blog) © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  21. 21. Weblog (Blog) © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  22. 22. Tracking in the Blogosphere © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  23. 23. Tracking in the Blogosphere © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  24. 24. Twitter © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  25. 25. Twitter © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  26. 26. Listening to Twitter © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  27. 27. Mobile Marketing/Text Messaging Text to be notified before a price change © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  28. 28. Podcast/Videocast © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  29. 29. Podcast/Videocast © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  30. 30. Podcast/Videocast © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  31. 31. Video © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  32. 32. Video © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  33. 33. Social Networks © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  34. 34. Social Networks © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  35. 35. Social Networks © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  36. 36. Social Networks © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  37. 37. Social Networks © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  38. 38. Social Networks © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  39. 39. Social Networks © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  40. 40. Social Networks © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  41. 41. Dataheads, rejoice!   Online: 79% of U.S. adults online   Avg 11 hours/week   Blogging: More than 40 million blogs   Cell Phones: 255 million users (84%), 50% using text messaging   Video: 12 billion online video streams   68% have visited a social networking site (social networking is 4th among all Web activity)   Only 25% of U.S. getting news from printed newspapers   27% of U.S. households have a DVR © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  42. 42. 1.  Strategy 2. Tactics © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  43. 43. Making it Work   Participate. Give people a reason to come back to you. Don’t have to be boring.   Create a community. Give people an opportunity to know you. Give people a reason to care. Create a relationship.   Important to understand the technology. More important to understand the strategy.   Extend your reach. It’s not a build-it-they- will-come mentality. Integrated marketing is important. © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  44. 44. Mike McDowell Account Executive Director of New Media mike@kps3.com © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.

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