KPS3 New Media Presentation

2. What’s New in Media?

3. A SHIFT from a BROADCAST mechanism to a MANY-TO-MANY model, rooted in a conversational format between authors and people.

4. Broadcast Style

5. Many-to-Many Style

6. New media is an ever-evolving term, but today has come to refer to media tools driven primarily by digital technology and typically facilitates multi-directional message distribution.

7. Consumers are tiring of “interruption” advertising and are increasingly in control of how they interact, filter, distribute, and consume their content and associated marketing messages.

8. DISCLAIMER: New media isn't a short-term project, an experiment, an event, a one-shot deal, or a quick fix. It's not something you throw money at, and using it doesn't guarantee sales or influence.

9. Some examples of new media: <ul><li>Blogs </li></ul><ul><li>Podcast/Videocast </li></ul><ul><li>Mobile Marketing </li></ul><ul><li>Social Networks </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Widgets </li></ul><ul><li>SO MANY more - sorry, we’re not going to cover them all today </li></ul>

11. Weblog (Blog) A website that displays entries in reverse chronological order. A typical blog combines text, images, and links to other blogs, web pages, and media related to its topic.

12. Weblog (Blog)

13. Weblog (Blog)

14. Weblog (Blog)

15. Weblog (Blog)

16. Weblog (Blog)

17. Why Blog? (Mike’s top 5 reasons) <ul><ul><li>Newspapers and magazines accepting blogs as a source (PR) </li></ul></ul><ul><ul><li>Great for search engine marketing </li></ul></ul><ul><ul><li>Site content/web differentiation </li></ul></ul><ul><ul><li>Establish yourself as a thought leader </li></ul></ul><ul><ul><li>Forum for handling crisis/feedback </li></ul></ul><ul><ul><li>(BONUS) Tracking… </li></ul></ul>

18. Tracking in the Blogosphere

21. Measuring New Media New media tends to be easier to measure because of the tie to technology. We can typically tell how many and how people are viewing and interacting with our media.

22. Podcast/Videocast

23. Podcasts Some companies that offer customers a discount on purchases if they bring in their iPod to show that they’ve downloaded their Podcast.

24. Mobile Marketing/Text Messaging Text to be notified before a price change

25. Mobile Marketing/Text Messaging

26. Mobile Marketing/Text Messaging

27. Social Networks

28. Social Networks

29. Social Networks

30. Social Networks

31. Social Networks

32. Airstream Social website encouraging people to form a community by submitting photos and stories from the road.

33. RSS Feeds <ul><ul><li>RSS (Really Simple Syndication) is content that you subscribe to through a feed. </li></ul></ul><ul><ul><li>The evolution of getting information online </li></ul></ul><ul><ul><ul><li>90s = Browsing </li></ul></ul></ul><ul><ul><ul><li>Early 2000s = Search (Google) </li></ul></ul></ul><ul><ul><ul><li>Today = Subscribe </li></ul></ul></ul>

36. Widgets <ul><ul><li>Kind of like mini websites </li></ul></ul><ul><ul><li>Small and portable - a user can put a widget on their desktop, home page, even their mobile </li></ul></ul>

37. Widget - Southwest Airlines - DING! <ul><ul><li>2 Million Downloads </li></ul></ul><ul><ul><li>Generated $150 million </li></ul></ul>

38. Where are your customers? <ul><li>Online: 79% of U.S. adults online </li></ul><ul><ul><li>Avg 11 hours/week </li></ul></ul><ul><li>Myspace: 181 million users; avg age is 34 </li></ul><ul><li>Blogging: More than 40 million blogs… and it doubles every 6 months </li></ul><ul><li>Cell Phones: 255 million users (84%), 98% capable/50% using text messaging </li></ul><ul><li>Video: 12 billion online video streams </li></ul><ul><li>61.4% have visited a social networking site </li></ul><ul><li>Six in 10 wealthy consumers online use social networks </li></ul>

39. Making it Work <ul><ul><li>Don’t promote. Participate. </li></ul></ul><ul><ul><li>Know your audience and give them relevant experiences. </li></ul></ul><ul><ul><li>Important to understand the technology. More important to understand the strategy. </li></ul></ul><ul><ul><li>Extend your reach. It’s not a build-it-they-will-come mentality. Integrated marketing is important. </li></ul></ul>

40. Mike McDowell KPS|3 Marketing Account Executive Director of New Media [email_address]